2015 is ending and 2016 is yet to begin. It’s time to take a look at the future trends in B2B marketing for the year 2016. Tim Asimos (VP & Director of Digital Innovation) writes in his article about some upcoming trends in B2B marketing for the year 2016. Content marketing, marketing automation, paid amplification and mobile optimization will all continue to be popular in 2016 also. Marketing Apps, Podcasting, Live Streaming and Video Shows, Email Marketing, etc. are some upcoming trends in the coming year. Read more at -  http://www.business2community.com/b2b-marketing/9-b2b-marketing-trends-watch-2016-01386396#cZ2my6GMz64WGbfq.97

Digital technologies are expanding and digital advertising strategies are also evolving. Ellen Gomes (a valued contributor to Business 2 Community), writes in this article about some new digital marketing strategies, some future  digital marketing strategies and some tips on how you can increase marketing ROI by incorporating them into campaigns. They are - Mobile Video Advertising, Native Advertising, and Behavioral Targeting. Some future trends are - Virtual Reality, Wearables, and Beacons and Bluetooth Low Energy. Read more at - - http://www.business2community.com/brandviews/marketo/6-trending-cutting-edge-digital-marketing-strategies-need-know-01385304#McXhWKt6rROtT7KR.97

Recently, the sales landscape has changed and one of the biggest changes has been the growth of the group of sales decision makers. The decision making process has become a group activity. So, meeting the challenges of the new group-oriented environment requires a change in everything from tactics to philosophy on the part of the sales team also. This is where the knowledge of CRM is important. The 360-degree view of the customer provided by CRM lets you understand the customer at a deeper level and this information can then be used to provide better customer experience. Read more at - http://it.toolbox.com/blogs/insidecrm/crm-and-selling-to-the-group-70527

Nowadays, technology is increasing the effectiveness of sales and marketing efforts and makes life easier for sales and marketing staffs. It also makes them more productive. Rick Cook (Author), writes in his article about the several characteristics that mark out effective technologies. Read more at - http://it.toolbox.com/blogs/insidecrm/leveraging-technology-to-improve-sales-effort-70526

CRM plays a vital role in a successful marketing campaign by doing everything from keeping multiple campaigns straight to segmenting sub-populations to be targeted by the campaigns. One of the major benefits CRM offers marketing campaigns is the granularity and also helps in emphasizing on the people who are most likely to respond to this particular campaign. CRM makes it easy to keep the responses honest so you can judge the success of each individual campaign and also makes it easy to keep track of the details of each response. Read more about the benefits of CRM in organizing marketing campaigns at - http://it.toolbox.com/blogs/insidecrm/managing-a-marketing-campaign-with-crm-70528

Sales process must be consistent. It gives the opportunity to apply best practices of sales and gives everyone involved in the sales process a consistent set of expectations. According to industry experts, CRM should play a major role in setting and implementing a sales process. CRM system help in designing an effective process and also helps managers track the sales efforts of all members of the sales force. TO know more how a CRM helps to build a consistent sales process, follow: http://it.toolbox.com/blogs/insidecrm/build-a-consistent-sales-process-with-crm-70524

Small business doesn’t have huge capital and are not always prepared to employ different marketing techniques. On the other hand, social media usually involve little or no expense. Because of this, small businesses that do not have large amounts of capital can take full advantage of social media. So, social media is the ideal solution for smaller organizations. By using the various social media outlets, small businesses can increase their marketing and advertising efforts with very limited capital. Read more at- http://www.business2community.com/small-business/social-media-great-small-businesses-01384198#Wg4lKRTHvLZM2KAY.97

B2B products and services are more complex, and require solutions geared towards decision making versus spur-of-the moment purchases. But, the modern B2B cycle has evolved.  Larisa Bedgood  (Director of Marketing for DataMentors), writes in her article about some key strategies to keep the marketing going strong and revenues running higher. They are – Content Marketing, Digital Marketing Channels, Social Media Channels, The Power of Third-Party Data, Personalize the Experience, and Don’t Forget about the Millennials. Read more at - http://www.business2community.com/b2b-marketing/6-key-strategies-ramp-b2b-marketing-success-01385708#l4BKQ5pFJVRDdr1k.97

Landing page of a website should be eye catching. An ideal Landing page must have a specific goal, and should be designed to meet that goal as effectively as possible. The page should be optimized for mobile viewing. If the content doesn’t fit on a mobile phone screen, then you might lose out are valuable opportunities. Louis Foong (founder and CEO of the ALEA Group Inc.), writes in his article about some ways to improve landing page conversions. They are - Have a clear call to action, less text is more, keep the page clean, pick the right images, bullet points work, use contrasting colors, create a sense of urgency, and remove distractions and navigation. Read more at: http://www.business2community.com/infographics/8-ways-improve-landing-page-optimization-infographic-01384123#OE2dqdfypFwMlYwC.97

Collaboration can take many forms and the same can be said about UC and the degree to which it makes collaboration easier.  Jon Arnold (Principal of J Arnold & Associates), writes in his article about the reasons that can make collaboration easier. They are - More ways to stay in touch, Video helps to overcome distance, Employees are more tech-savvy. Read more at - http://it.toolbox.com/blogs/voip-news/more-reasons-why-collaboration-should-be-easier-with-uc-70517

In today’s organization, one can customize and optimize enterprise applications by utilizing private cloud technologies. One can also host and manage technology providers which help customer applications, without forcing them to take on the complexity of deploying the application in-house which leads to simple and fast implementation of the applications that they need. To know more about the benefits of private cloud technologies at- http://www.business2community.com/cloud-computing/private-cloud-enables-a-simpler-life-for-enterprise-applications-01379733#CpYII7dUMJD1066J.97

In today’s business world, marketing organization needs to be agile. This means that the CMO also needs a vastly broader skill set. In addition to sound marketing skills, team management, deep knowledge, market research, strategic planning, branding, and creativity — today’s digital marketing CMO needs skills in - Agile development,  Big data, Programmatic buying, Branded content, Marketing analytics, Innovation, Agency management. To know more, follow - http://www.business2community.com/digital-marketing/7-skills-a-cmo-needs-in-the-digital-marketing-era-01384263#qgZZemBuKemTEUsm.97

Security is important for any business. In a research, it was found that 75% of businesses plan to invest more into improving their IT systems security in 2016. Matthew Warren (valued contributor to Business 2 Community), writes about some ways that your organization can improve their business IT security. They are - Better firewall and firewall setup, Managed Antivirus, Managed Patching, and User education. Read more at: http://www.business2community.com/tech-gadgets/4-ways-your-company-can-improve-business-it-security-01378569#5MEc78gJEJfKVRJ9.97

Bring Your Own Device (BYOD) has completely revolutionized the way that employees are conducting business and can save organizations money. It was found that a BYOD campaign can save an organization up to $1,300 per user per year. It is providing flexibility to employees by allowing them to work on a device that they’re familiar with in order to make them more productive. But, organizations should think about the data security.  Remote Wipe is a BYOD service element that should be implemented for every worst-case scenario involving your employee’s device. David Spire (a valued contributor to Business 2 Community), writes in his article about three BYOD scenarios that require Remote Wipe. Read more at: http://www.business2community.com/tech-gadgets/three-byod-scenarios-that-require-remote-wipe-01381297#Bky7jIHg3LAGRS1M.97

ERP software and databases are not always geared toward presenting management-level views of operations. That’s where the customer relationship management system comes in. One issue companies may face is the quality of CRM data. Author David Gillman (Analyst with Studio B), is assuming that the CRM system hold the detailed sales records along with the history of customer contact. Based on that he writes in his article about some ways in which CRM-based analytics can improve distributor operations. They are - Management-Level Dashboards, Predictive Order Analytics, Trend Analysis, and Marketing Improvement. Read more at - http://it.toolbox.com/blogs/insidecrm/4-ways-crm-analytics-makes-distribution-more-effective-70451

A business can have numerous customers. Any organization needs to segment their customers. While segmenting the customer list can be done by ranking customers by order size. The analytical tools in the CRM package let you go far beyond a simple ranking. You can get a 360 degree view of your customers. You can increase business with these high-value customers by meeting their needs more effectively. Read more at: http://it.toolbox.com/blogs/insidecrm/your-best-customers-your-worst-customers-and-crm-70477

David Gillman (Analyst with Studio B), writes in his article, about five cost points most SMBs evaluate when looking at CRM systems and also companies need their own numbers in the return-on-investment equations. They are – Lost Sales, More Accounts per Salesperson, Reduction in Marketing Time, and Faster and More Accurate Reporting and Forecasting, and Reduced Salesperson On-Boarding Time. Read more at: http://it.toolbox.com/blogs/insidecrm/5-cost-justifications-for-crm-in-small-and-mediumsized-businesses-70452

Many companies are moving to the cloud for the technological benefits of scalability and elasticity, while others are deciding that the cloud is the best option because its costs outweigh maintaining an on-premises data center. Companies who are moving their IT infrastructure to the cloud should carefully consider the cost–benefit ratio before making the decision. They should categorize the information collected according to the expense categories. Read more at: http://it.toolbox.com/blogs/insidecrm/the-costbenefit-analysis-for-moving-crm-to-the-cloud-70454

Businesses are becoming more dependent on cloud customer relationship management systems to provide timely reporting and even predictive analytics to inform future strategy. It becomes important to ensure that the data in these systems are protected against theft or loss.  Rose de Fremery (the founder of lowercase d consulting) writes in this article about some ways in which businesses can take measures to secure their CRM environments. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-protect-your-crm-data-70455

Nowadays, analytics are helping to get sales insights beyond the traditional pipeline and daily call reports. With these insights, organizations are gaining visibility and organizations can improve their sales process, and also getting a data-driven check on their pipeline. Micheline Nijmeh (the CMO for LiveHive, Inc.), writes in her article about the key areas where analytics are providing new sales insights include – Messaging, Pricing, Team performance, and Hiring. Read more at: http://www.business2community.com/brandviews/salesforce/4-ways-analytics-provide-new-sales-insights-01378360#I8qSZ8lAuCXZU8ic.97