Recently, the sales landscape has changed and one of the biggest changes has been the growth of the group of sales decision makers. The decision making process has become a group activity. So, meeting the challenges of the new group-oriented environment requires a change in everything from tactics to philosophy on the part of the sales team also. This is where the knowledge of CRM is important. The 360-degree view of the customer provided by CRM lets you understand the customer at a deeper level and this information can then be used to provide better customer experience. Read more at - http://it.toolbox.com/blogs/insidecrm/crm-and-selling-to-the-group-70527