Security breaches happen due to misbehavior. This human behavior, not only affect IT and security, but also every aspect of life. It’s the reason why advertising and related marketing schemes work and the root-cause that affect society. Kevin Beaver (an information security consultant, expert witness, writer, and professional speaker with Atlanta-based Principle Logic, LLC), writes in his article about why people violate specific information security policies at: http://it.toolbox.com/blogs/itmanagement/people-are-violating-your-security-policies-and-heres-why-70833

A research shows that VoIP at present brings in around $6 billion in revenue. Nowadays, employees use their computers to dial voice calls. Organizations are replacing their on-site hardware with web-based services by subscription that can provide integrated text and voice communications. Read more about how IP telephony is bringing back the business phone call at: : http://it.toolbox.com/blogs/voip-news/small-cells-on-the-moon-70834

It was found that throughout the U.S. there has been a 23% increase in information security incidents. It was also found that voice over IP (VoIP) phone services are vulnerable to internet-based threats. It has become important for organizations to understand the current threat landscape to reduce risk of attacks in 2016. Read more at: http://it.toolbox.com/blogs/voip-news/are-you-prepared-for-the-5-types-of-voip-security-threats-70823

Nowadays, customer relationship management (CRM) has become important for every industry and that includes healthcare as CRM improves patient satisfaction, helps control costs, and provides valuable insight into your patient community. Jeff Nixon (the President and COO of Highland Solutions), writes in his article about some ways how CRM technology advances operations in any healthcare facility. Read more at: http://it.toolbox.com/blogs/insidecrm/four-top-benefits-of-crm-technology-for-healthcare-70820

A tagline can speak to an audience with authority and elegance. So, companies give importance to taglines. Yet many company taglines fall flat. Lee Frederiksen (managing partner at Hinge), addressed in his article about three critical questions: 1. what the taglines are supposed to do? 2. What is a good tagline? And 3. How does a company tagline fit into an overall brand strategy? Read more at: http://www.business2community.com/branding/elements-successful-brand-tagline-01408688#DAZTHAmiP5xzxxVx.97

The modern B2B marketplace is becoming very big. It is not enough to market the perfect products and services to fulfill specific needs; you must be prepared to deliver targeted messages to specific segments of the population to generate sales leads. In this article Dave Orecchio (author), writes how personalization helps in B2B sales lead generation. Read more at-  http://www.business2community.com/b2b-marketing/personalization-can-help-b2b-sales-lead-generation-01408216#yU8XudpWvVBbZKOT.97

Every business has some sensitive data of customers, clients and employees, but, data leaks are inevitable. Data leaks can happen due to network or database intrusions, employee security breaches, or negligence, unsecured web and email browsing and for many more reasons. This article link gives some tips that can help prevent data leakage. Read more at: http://www.business2community.com/big-data/protect-business-data-leakage-01403562#JdISeolUAjFBfBwq.97

Content marketing is expected to increase in demand in 2016 and beyond. Content is important everywhere, whether it is a blog, app, video or news and has the potential to enhance brand awareness, attract leads, and even help customers complete the buying process. Organizations must have some strategy for content marketing. Al Gomez (a valued contributor to Business 2 Community), writes in this article about some content marketing tips based on statistic reports. Read more at: http://www.business2community.com/content-marketing/important-will-content-marketing-2016-01407039#03DwAQ6OLxoPKkpw.97

More and more industries are realizing the benefits that the remote working environment has to offer. Instead of calling of a meeting or walking up to employees desk for ideas, companies communicate via instant messaging, phone, video conferencing. According to surveys, remote workers sleep better, exercise more, have healthier diets and have low stress. Now a day's companies are expanding search beyond office geography. Yet owners fear the resulting lack of communication and collaboration. With the right communication tool, we can 1) encourage video conferencing. It is the most effective way of distant communication yet is harder to get used to in initial practices. 2) Instant messengers to keep updates and ask questions. 3) Central status update on project progress is a prime feature of project management tool which can be used to have general meetings.Read more at:-http://www.cmswire.com/social-business/embrace-the-growing-remote-workforce/

Retailers face hectic flurry for organizing and planning for big sales, poor inventory management system can sabotage your sales even with great customer services. Negligence may lead to small discrepancies such as colour, sizes which can destroy customer relationship and cost valuable revenue. Accurate and timely delivery requiring effective management of omni-channel system is crucial for customer satisfaction beyond friendly services. Small to medium business should focus on mobile access, real time access of disparate data, sales forecasting and product management for prior inventory. Delay in information and updates of innovated products and services will lead to disrupt business as it leads to unrealistic promises which can’t be completed in time window. Your need to empower your sales person with latest technologies and real time inventory information. Delivering products to customer on time is as sales, when investing in newer solution, its important to plan for short and mid-term growth. Changing inventory multiple times would cost resources, but will be necessary if you fail to take proper decision now. Read more at:- http://www.cmswire.com/customer-experience/dont-leave-customers-empty-handed/

Over last quarter-century, there has been a steady increase in the features available for different application of analytics industry. At one level all the features help organisation get the most value possible from their information assets. All different technologies are designed for different user types. Due to merging of needs of different user, if we want to leverage all the features, we typically need several servers and interfaces. SAP cloud analytics integrates all technologies into a fast blazing platform which we don’t even need to install. With SAP HANA, we can easily cleanse, integrate combination of data sources and provide insightful budget forecasting. We can also analyse combination of structured and unstructured data and augment data exploration with sophisticated geographical mapping with the ultimate vision of Big Data Discovery. Based on SAP HANA’s HTAP capabilities, its all possible on real operational data with instant sophisticated of data for analysis. Read more at:- http://timoelliott.com/blog/2015/10/reinventing-the-analytics-experience-sideways.html

Daniil Karp (a valued contributor to Business 2 Community), writes in his article about some B2B marketing trends in 2016. They are - Marketers Using Cross-Channel Strategies Will Win, Customer-Centric Marketing Will Become a Must-Have, Interactive Marketing Will Be the Next ROI-Maker, and People Will Define Marketing Technology Success. Read more at: http://www.business2community.com/b2b-marketing/4-b2b-marketing-trends-watch-2016-01409718#GtmhYRTjS2FRY4rt.97

Most manufacturers now use content marketing, according to a recent study. Yet only 26% say their efforts are effective. The struggle for more than half of these manufacturers is understanding the audience and knowing what marketing content is most effective. More than 60% said that converting web site visitors also was an immediate issue related to their marketing efforts. Peter Kowalke (journalist and editor), in his article writes about all these challenges can be solved with CRM and also writes about some ways that you can better integrate and use your CRM for marketing advantage. Read more at: http://it.toolbox.com/blogs/insidecrm/six-tips-for-integrating-your-marketing-with-your-crm-70786

Bill Miller (VP of marketing for Fiber Mountain), predicted in his article that could have an impact on voice over IP (VoIP) and unified communications (UC) for small business to enterprises. They are – Cloud, Mobile VoIP, Desktop IP Handsets vs. Mobile, Collaboration Tools, and Mergers & Acquisitions. Read more at: http://it.toolbox.com/blogs/voip-news/8-predictions-for-voip-and-uc-in-2016-70764

Customer service is important for any brand.  According to reports, the quality of client services will matter more than price as a key brand differentiator. It is also found that, organizations that invest in providing a superior customer experience can achieve 10-15% higher revenue and 20% higher satisfaction rates. Contact centers play a central role in the quality of customer service. Selecting the right technologies is important in powering a call center that in turn will yield high customer satisfaction  and switching to voice over IP telephone services allow cost savings and access to cutting-edge features. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article why VoIP for call centers isn't risky at all -- and how it's a sensible choice for many organizations. Read more at:  http://it.toolbox.com/blogs/voip-news/voip-for-call-centers-its-not-as-nutty-as-it-sounds-70769

Productivity and teamwork are two elements in the success of any company. In order to increase productivity, motivation is important. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article about some tips for improving employee performance in the workplace, while staying on a budget. They are - Reward Great Job Performance, Provide Tangible Rewards, Allow for Breaks to Rest the Mind and Bolster a Sense of Creativity, and Communicate With a Sense of Fun. Read more at: http://it.toolbox.com/blogs/understanding-crm/4-tips-to-improve-employee-performance-within-budget-70778

Planning a marketing campaign is an important part and it requires methodical effort. If one spent time for planning, it will help in the success of the campaign. One should be clear about the target audiences. Once you have decided on your target audience, you need to decide how to appeal to them more effectively and be sure your message includes both an offer and a call to action. Read more at: http://it.toolbox.com/blogs/insidecrm/making-a-marketing-campaign-70767

This year's blockbuster Black Friday and Cyber Monday saw more than ever selling which implies that in future, marketing will be imperatively focused through internet transactions. International survey suggests that more than 151 people shop online. Buyers hit physical stores for available door busters. With online shopping, they get to browse around other brands and pick other things of interest. The Interactive Advertisement bureau reports that people still visit showrooms to double check prices of commodity before purchasing online. Soon special days like black Friday and Cyber Monday would loose their importance. Read more at:-http://www.cmswire.com/digital-marketing/what-you-need-to-know-about-new-retail-realities/

Surveys show that security concerns are primarily stopping user from using cloud solutions. In reality, the security provided by reputed cloud vendors is much more secure than home grown solutions as seen in Sony's email hack and target credit card breach cases. Cloud solutions are cheaper, adds flexibility, providing tremendous computation capacities to users in just second without even installing software. It updates continuously, where we can store personal data with greater security because the cloud service provider know better protection than a customer. People are reluctant towards transferring all data from premise to cloud just for analysis because they don't understand how much of the data analyzed comes from internal system. Audience at the international conferences uses cloud analytics over Hybrid Transaction/Analytical Processing (HTAP) due to risk of disruption of jobs. The visible risks of cloud solutions are acceptable because of the rule that relying on outside services run by experts completely overwhelms the potential cost. Read more at:- http://timoelliott.com/blog/2015/10/whos-afraid-of-cloud-analytics.html

More CEOs are recognizing established companies as a more formidable competitor than an outsider. In order to excel in today's game changing competition, we need to understand what game we are playing. At the beginning, employees understand their jobs, later they lack this capability as the company emphasizes more on organizing customers and products rather than their actual reason from where they started. The KPIs stays disconnected from customer needs, leading to disruption of business. Game changing innovation requires us to 1) Step outside of our organization silos by thinking new products and services from customer point of view using newer technologies. 2) Use right incentives and metrics to cannibalize the market in long run assisting employees to link their efforts to over company's strategies. 3) become faster and flexible to respond to the inevitable shifts by simplifying existing decision making processes. Read more at:-http://timoelliott.com/blog/2015/07/3-key-steps-to-game-changing-innovation.html