B2B products and services are more complex, and require solutions geared towards decision making versus spur-of-the moment purchases. But, the modern B2B cycle has evolved.  Larisa Bedgood  (Director of Marketing for DataMentors), writes in her article about some key strategies to keep the marketing going strong and revenues running higher. They are – Content Marketing, Digital Marketing Channels, Social Media Channels, The Power of Third-Party Data, Personalize the Experience, and Don’t Forget about the Millennials. Read more at - http://www.business2community.com/b2b-marketing/6-key-strategies-ramp-b2b-marketing-success-01385708#l4BKQ5pFJVRDdr1k.97