Apps are expected to produce $77 billion in revenue for business this year. Out of available 2.8 million apps, only a fraction is ever used. It means that the only cool idea is not enough for an app to be wanted by people, the app should add worth to users and be regular with the usefulness that the brand provides. Three steps can be taken to ensure that the subscription adds value and align with your business goals. First is to link up with values by defining the core values one provides as a company. Second is to exploit the tools like tap into features and functionality that mobile delivers to help push core value out into the world. And lastly by using mobile to supplement the brand's value, i.e. design the app around addressing a specific customer pain point that the speed and ease of mobile can help remove. Read more at: https://www.entrepreneur.com/article/295511

Research by Diamond (1984) assumes that diversification would eliminate the risk of shocks. Alternate theory (Winton, 1999) says that specialization would remove information barriers between borrowers and lenders and hence would mitigate default risks keeping banks stable. In a recent paper by Thornsten Beck, a finance professor at Cass Business School, took bank sectoral specialization and bank sectoral differentiation as measures. He concluded that banks with more specialization experience lower volatility of stock returns and lower systematic risk. Also, there is inverse relationship between sectoral differentiation and systematic risks. More research is required in this area.Read more at: https://blogs.worldbank.org/allaboutfinance/not-all-eggs-same-basket-role-sectoral-specialization-banking-system

Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are

1. Analyze social media to understand the number of buyers interested in the product.

2. Buzz around the launch of a product reflects the purchase intent of the product.

3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.

Read more at http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173

The idea of gradually exposing more people to the benefits of riding around in self-driving taxis and other vehicles seems to be the guiding philosophy for a number of companies such as ride-hailing giant Uber, MIT startup NuTonomy, and the company Waymo spun out of Google's former self-driving car project.

Top concerns mentioned in social media included self-driving car fears of being hacked and "robot apocalypse" scenarios of technological change.

About 6,000 social posts focused on the positive side of self-driving cars as a "technological revolution that harnesses big data and machine learning."

 Another 7,000 social posts discussed self-driving cars as a possible solution to traffic jams and highway congestion even as they also featured angry venting. Read more at : 

http://blogs.discovermagazine.com/lovesick-cyborg/2017/05/30/hacking-and-doomsday-top-self-driving-car-fears-online/#.WT4agxOGO8U

The study of consumer behavior and modernization are required by the adoption of data analytics in order to fight the water industry's everlasting challenges. Water industries are looking for sustainable water supplies so that they can serve the water industries for the future. Water industries are trying to integrate the system with the user need with whatever capital is available to them. The most important issue for water utilities are maintaining and expanding assets. The water industries are trying to analyze the available data and collecting new data to increase their efficiencies and smartly manage their assets.  Read more at : http://www.waterworld.com/articles/2017/06/water-utility-industry-report-examines-role-of-data-analytics-and-true-cost-of-delivery.html

Automobiles are becoming highly advanced with the high-performance engines and technologies. Telematics provides the information about the performance of both vehicles and drivers. This automotive technology along with Internet of Things (IoT) is creating favorable impact on the car industry and its related industries like insurance, transportation and logistics service-based companies with fleets and infrastructure. The concept of autonomous vehicle has been there for ages, but with the application of AI it has gained new life. AI can act as an assistant to the human driver providing them a safe driving and with the help of biometric it adds a new level to the car security. Information asymmetry is the main problem in the insurance industries, but with predictive analytics using the available data this problem can be solved. The AI creates a win-win situation for both the user and provider. Read more at: https://www.forbes.com/sites/brianrashid/2017/05/16/how-ai-pioneers-will-affect-the-car-industry-and-why-its-a-good-thing/#7c2fcfde57c2

In the race of becoming a leader in autonomous car, Google and Tesla, compete each other in the near future. Tesla gains a hand over Google as it has already launched semi-autonomous vehicles in the Indian market named model S and model X. And during the time, Google's self-driving car (SDC) has been in the development. Although the target remains the same, i.e. 2020. Both companies use different techniques. Google uses reflected laser, whereas Tesla uses 3D cameras. Google is developing an autonomous vehicle in which there is no control of the driver, but Tesla uses an autopilot feature just like in airplanes so to allow some movement to the pilot.Despite different standpoint, result is much awaited till 2020. Read more at: http://analyticsindiamag.com/tesla-google-autonomous-car-technologies-different/

In spite of a lot of buzz about big data and data analytics, only few organizations like Amazon and Google have managed to exploit them to the potential. With the shortage of doctors, lack of infrastructure and only 5% Indian population covered by health insurance, healthcare system in India is in a delicate condition. If used in the right way, the data analytics in healthcare system can push the sector to excellence by retaining right customers and assisting in providing cost efficient operations. Data analytics can also assist the insurers to increase the coverage of healthcare insurance from 5% to 50% of the Indian population. Read more at http://health.economictimes.indiatimes.com/news/industry/healthcare-analytics-in-india-opportunities-and-challenges/59028069

Financial inclusion is the process of achieving the development goal, but not the goal itself. It involves availing the financial services of financial institutions like maintaining savings account, having insurance or taking formal credit. Some but not all financial products are effective in achieving goals like eliminating poverty. Savings account which is earmarked for specific purposes such as school fees have quite an impact, whereas microcredit has mixed impact on low earning individuals. There is a lack of evidence of a link between financial inclusion and macroeconomic growth indicators as against that at the micro level. Results of field experiments cannot be replicated across countries. As technology changes better ways can be devised to link micro level benefits to macroeconomic goals. Read more at : http://blogs.worldbank.org/allaboutfinance/what-do-we-know-about-link-between-financial-inclusion-and-inclusive-growth

Looking at the progress of AI globally to assist the legal practitioners in providing legal resources, the Supreme Court has incentivized to incorporate AI in Indian legal system. India has launched its first virtual legal research assistant. Casemine, a legal start-up in the NCR have created a platform (CaseIQ) which goes beyond the old technology of finding keywords and understands the context of the present case. This algorithm searches through the entire Indian legal database and finds links between various cases which is relevant to the case. It has reduced the research time from 5 % to 50% of what is needed in old technique and important source of knowledge to senior lawyers. Read more at: http://analyticsindiamag.com/story-casemine-ncr-based-startup-thats-disrupting-indian-legal-system-using-ai/

Technology in the natural resources business is changing the environment for producers of major commodities like oil, coal, iron ore, natural gas, and copper by giving them better opportunities for increasing the production and lowering the cost. Combining robotics, internet-of-things technology, and data analytics with macroeconomic trends and changing consumer behavior will enable the producers to efficiently use the energy. Technology is also helping the consumers to utilize the energy in their homes, offices, and firms more efficient. Development of technology is also helping in reducing the transportation and electricity cost, increasing the safety of the miners, providing advanced forms of grinding and grinding of many metals and accessing the mines and wells which were once unexplored. By using the existing and new technology, the productivity, efficiency can be increased. The extensive use of technology in mining is not an easy process and will take a lot of time but its reward will be very attractive. Read more at: https://hbr.org/2017/06/how-the-natural-resources-business-is-turning-into-a-technology-industry

Predictive analysis is now coming to the mainstream. Companies are trying to recruit people with the knowledge of maths and economics together with the business. Evolution of analytics is changing its pace. Organizations are treating the data as their key assets and trying to analyze those to gain more from their business. Initially company didn't realize the importance of data analytics. But now it has become a common trend of trusting their data to the cloud as it seems more secure. Read more at: https://www.cio.com.au/article/620089/slow-evolution-predictive-data-analytics/?fp=16&fpid=1

Farmers are not getting the proper price for their products and a lot of produced are not being traded in the market due to lack of proper information symmetry, backward integration, insurance facilities, and infrastructural development. Proper data analysis can help in this respect and save many lives. Data analytics can integrate satellite, weather, and IoT analytics with the agriculture sector and machine learning and parallel computing techniques can be used to get a better idea about the crop phenology. Read more at: https://yourstory.com/2017/05/satsure/

Prosumer- the proactive energy consumers who design and customize their products using smart devices to manage consumption, add renewables to the mix and look for personalized service from his or her utility. The energy consumer gets connected to utilities in terms of both demand and supply and this makes them more vulnerable to ransomware attacks. The energy security benefits are designed to provide security, adaptability and personalization to the consumers with the help of Augmented Intelligence (AI) which help the organization to communicate with consumers and the press. Enterprises can succeed by focusing on consumer personalization, security and the technologies. This can be done with the help of automation, predictive analytics and machine learning. Read more at:https://securityintelligence.com/personalizing-energy-security-with-robust-analytics/

Nowadays, the big data and analysis are in demand as the political and economic conditions are full of uncertainties. Organizations of Asia Pacific are investing rapidly and heavily in digital labor, cognitive automation or robotics process automation to make them technologically advanced and place them ahead of the rest of the world. According to a CIO Survey, it was found that many technology executives are turning this uncertainty into opportunity and are becoming the driving force in making their organizations nimbler and digitally innovative. Technology leaders are becoming influential, as chief executive officers and boards turn to them for help in navigating through these uncertain times. The global security crisis has increased the demand of technological improvement. Read more at: http://www.todayonline.com/business/big-data-analytics-skills-hot-demand-amid-tech-boom

Acquisition -in the world of advertisement, this refers to the ability to attract new customers. According to an IAB report,2017 will witness the growth of native advertisement while the virtual ads will become a popular format. Customer's desire changes every minute and this will assemble a massive set of data. To get the best analysis of this data, big data analysis will give a better understanding of the customer and in turn will help the company to find the target customer. Thus, the use of data analysis is profitable and cost effective. Read more at: https://customerthink.com/how-big-data-analytics-are-empowering-customers-acquisition-in-native-advertising/

Right data insights now have the potential to be a valuable resource to a marketer. It helps brand observe consumers, provide seamless brand experiences, etc. Goals of data driven marketing are: Real time personalization, App-based marketing, Location-based Marketing, Virtual assistants, Using Big Data to predict trends. So, ultimately its goal is to understand and target the suitable audiences. Most marketers have realized the need to be data driven. But to be successful they must choose their own internal data sets and apart from that utilize third party data to gain an in-depth view of consumers across the customer journey. Social Media Data, mobile data and DMPs provides deeper insights into customer's preferences. Read more at: http://www.business2community.com/big-data/state-data-driven-marketing-use-data-fuel-new-revenue-streams-01856921#RcsPHSImrRGOfL8c.972

The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713

It is believed that payments enabled by QR code or carried out through NFC-based cards will gain popularity. In India, wearable technology like smartwatch is restricted to fitness purposes and contactless technology in the field of payments has been introduced with the trend of pay using NFC technology. If a debit or credit card is NFC-enabled, one can near a PoS machine that also boasts of the same technology. The debit cards of the NFC-enabled chip cards, requires one to wave and pay with wearable or contactless payments, but security is a big concern. The idea of a card being stolen still exists and the prevention of misuse should be taken into account on priority basis while building these products. Security Concerns such as Remote Access must be addressed. Read more at: https://www.entrepreneur.com/article/295401

Statistics shows that 93% of Road Accidents happens due to the mistake of a driver. Very soon there will be a new breed of cars called ‘connected cars’ because of IoT becoming a Mainstream technology across the world. These cars will be smarter than computer. They will have Innovative business models, cost reduction and competitive edge. Benefits of Telematics and Vehicle diagnostics, Autonomous Infotainment, Safe Driving, Commercial benefits for car Manufacturers, Predictive Maintenance, usage Based Performance can be received. With connected cars, driving around bottlenecks the journey can be a whole new experience. The Future Cars will be intelligent enough to keep drivers drive safe and also to take care of themselves through data analysis. Telematics and sensors will also allow passengers to control the car entertainment console, navigation, climate controls, etc from their Smartphone. Read more at: https://www.entrepreneur.com/article/295399