SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Chatbots And Social Media Marketing Strategies

Nowadays, marketing is not possible without social media and the chatbot has become the newly-adopted social media tool. Chatbots helps in your social media marketing strategy and also increases website traffic and sales while providing Artificial Intelligence assistance which in turn will help you to communicate better. Use chatbots as an analytical tool and optimize it for conversions. Read more at: https://www.entrepreneur.com/article/291997

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Bots and its use in mobile apps

It is hard to believe that Bots will replace websites and mobile apps, but there are some logical reasons why that is possible. Messaging apps are growing very fast and if this becomes a popular way of communication, then every business is going to need a way to engage on these platforms. Bots will be faster than websites and mobile apps will be smart enough to understand what are you saying by their Artificial Intelligence power. Bots don’t need to be downloaded like other mobile apps. Bots will be easier to use than any other technology ever created. Read more at:https://chatbotsmagazine.com/how-bots-will-completely-kill-websites-and-mobile-apps-656db8e6fc03

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Chatbots And Financial Services

An Investor always looking for innovative, cost-effective, tech- enabled modes of customer engagement and chatbot is perfect for that. It can potentially help customers better understanding Financial Services via interactive discussions on pricing, terms and conditions, etc. AI powered chatbots can give recommendations to users about the best financial services and opportunity analyzing user interaction and requirement data. Using chatbot we can ensure security of user data and cost benefit analysis of user data. So, it will be exciting to see more chatbot innovations in financial inclusion. Read more at:http://partners.wsj.com/metlife/multipliers/articles/talking-the-talk/#.WSLz8PPm2TE.mailto

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E-commerce in India: A Study

India is adding around six million new entrants every month to its internet user base and is a huge market for both retail and internet industries. E-commerce players are likely to hit saturation levels on new customers. Opening physical stores would become a trend to address the twin challenge of saturation and marketing costs. The next big thing is the Virtual Reality. The way we shop will be easier because consumers will interact with AI chats bots and Unified Payment Interface (UPI) will simplify transaction. Read more at:https://www.entrepreneur.com/article/288440

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Social networks and bots

Social Media is the most important tool used for Business. Big Brands take help of social bots to improve their customer process. The Researchers from University of Southern California and Indiana University found that between 9%-15% active Twitter accounts are social bots and the accounts are controlled by software which is algorithmically generating content and establishing interactions. Read more at:https://www.entrepreneur.com/article/290645

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Some chatbot platform tools

One can make an AI powered Chatbot in a very short period of time. You just need to figure out what problem you are going to solve with your bot, choose which platform your bot will live on (Facebook, Slack, etc.), set up a server to run your bot from, and choose which service you will use to build your bot.

Here are some of resources to get you started.

Platform Documentation:

1.Facebook Messenger Platform, 2.Telegram, 3.Discord , 4.Slack , 5.Kik etc.

Some third party Services can be used to build Chatbots. They are:

1.Chatfuel, 2.Botsify:Botsify, 3.ChattyPeople, 4.FlowXO, 5.Boikit ,6.Beep Boop , 7.MEOKAY, 8.Wit.ai ,9.Api.ai ,10.Octane.ai etc. To know more about these, read: https://www.entrepreneur.com/article/289788

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Effective uses of Chatbots in marketing and business development

A recent report by EMarketer states that 1.4billion people interacted with chatbot in 2015.So, chatbots have huge opportunities for future marketing and some effective uses of chatbots are: 1. Sell a product or service, 2. Make payments easier, 3. Gain customer insight, 4. Personalize marketing, 5. Increase Engagement, 6. Qualify your Leads. Read more at: https://www.forbes.com/sites/sujanpatel/2017/01/21/6-effective-uses-for-chatbots-in-marketing/#7afe2f0f3f48

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Introduction To Chatbots And Its Future

A chatbot or talkbot is a computer program which conducts a conversation via auditory or textual methods. The service could be ranging from functional to fun, and it could live in any chat products like Facebook Messenger,Text Messages, etc. There are two types of chatbots,

1.Chatbot that functions based on rules and  2. Chatbot that functions using machine learning or AI.  Chatbots  are  gaining popularity  as people are using messenger apps more than they are using social networks. To know more about chatbots, read: https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca

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Because technological devices can be more accurate in these cases.

Not all of us are good at knowing how ripe a fruit or a vegetable is just by seeing it. But the research at MIT has solved this issue. They have created a hand-held device which would say how ripe an apple is based on the glow of chlorophyll in the fruit's skin under ultraviolet light.

The device is 3.5 by 1.5 inches mostly made up of all the commercial objects available in the market making a chip that picks up the fluorescence an exception which the researchers had specially ordered.

The device interacts with the user via the Bluetooth and the android app. With advancement, this device would be able to go for many other fruits and vegetables with dealing with a great amount of data. Read more at : https://www.livescience.com/56040-handheld-device-tells-if-fruit-is-ripe.html

 

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Smart usage of exoskeleton.

Exoskeleton is a combination of technologies that allows limb movement with increased strength and endurance. For now, it is worn on the shin and foot and applies forces to the ankle and toes. An exoskeleton has a variety of applications. With many advancements coming along in exoskeleton, one of the advancement is a customizable exoskeleton.

 

The customizable exoskeleton uses the human in the loop algorithm which has reduced the energy used by the participants by 24% which is highest till now. A customizable exoskeleton helps you cover more distance and with the high pace. A personalized exoskeleton would make an easier job of walking for the physically impaired people. An exoskeleton is designed with various pattern implementation with two factors consideration; 1) amount of force 2) when the force is applied. Read more at: https://www.livescience.com/59595-personalized-exoskeleton-learns-from-your-steps.html

 

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New and improved form of app analytics workflows

Mobile app analytics is used by professionals today to track their app. But there are flaws which needs to be fixed. One flaw is that the app focuses mostly on quantitative analysis and there are other general flaws. One must add quantitative analysis to the workflow in order to complete the picture. This analysis is further divided into heatmaps and user sessions recordings. Touch heatmaps gather all the gestures a user does in the screen and it also sees where the users are trying to interact. User session recordings enable to see what users are doing. Combination of qualitative and quantitative analysis has potential in terms of workflows and app optimization. Read more at: http://online-behavior.com/analytics/app-workflows

 

 

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Withstanding Competition with Machine Learning

Competition today is much fiercer than competition in yesteryears. In such a world getting a comparative advantage of machine learning would be beneficial. Though in their initial phase data analytics and machine learning faced criticism, the development of data structures and more accessibility helped to minimize criticism. Data is the source of information and the mining right kind of data would lead to significant results. There are four elements of data management, namely hybrid data management, data governance, data science and data analytics. Linking all the departments of a company is necessary to ensure free flow of information and accessibility of data. Read more at: https://readwrite.com/2017/06/21/competitive-advantage-machine-learning-dl1/

 

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Block-chain: Future of banks in 10 years

Organizations which create maximum employment tend to be the most disrupting. Like the agricultural sector, which employed nearly 40% of the population in the 20th century now it employs less than 2%. As we know financial services form a big part of the workforce. Is it going to disrupt too? A new technology, Block-chain technology is threatening to disrupt it. So how does this technology work? The key point being encryption and storing them in an append only method. The basic concept is a user first encodes a message Using a private key and then shares a corresponding unique public key with anyone authorized to read the message. The public key not only allows the authorized person to read the message, but also verifies without a doubt as to who the source of the message is. The data should be updated at regular intervals, thus making the data immutable, tamper proof removing the need for any mediators. The biggest challenge of Block-chain is its integration with other systems and phased roll out. Read more at: http://cio.economictimes.indiatimes.com/dobig/news/detail/1472

 

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A relief for the people who drop their cell-phones quite often!

A screen- replacement for the cracked screen is one of the expensive costs you incur in maintaining your smartphone. It is a must do thing and costs almost 1/3rd of the total cost of the cellphone. But thanks to the collaborative research of Queen's University Belfast, Sanford University, the  University of California, Berkeley, California State University, and the National Institute for  Materials Science in Japan who came up with the research of alternating the material of the cellphone screens. The new research has come up with the combination of 3 materials for the replacement of silicon. The material also referred as 'magic material' is made by layering hexagonal boron nitride (h-BN), graphene, and C60 which complement each other in some or the other way. Read more at: https://www.livescience.com/59397-cracked-cell-phone-screens-could-soon-be-a-thing-of-the-past.html

 

 

 

 

 

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Digital Empowerment

Mobile and Cloud applications allow people to work from anywhere. Employee work styles are changing. 84% append at least 1 work day outside of the office. 82% value work-life integration. Employers have a lot of catching up to do. 55% agree that their organisation is committed at the leadership level to close the digital skills gaps within the workforce. 70% are empowered by their organisations to embrace flexi-work. 77% respondents feel that their organisation is equipped for the digital workplace. In terms of technology only 53% agreed that their organisation has invested in analytics and data tools to help make informed and immediate decisions. Only 56% agreed that their organisation has given them tools to simplify and standardize their workflow.  The top 3 attributes in creating collaborative teams: 43% access to collaborative technologies, 41% face-to-face meetings, 38% diverse team members. Read more at: http://economictimes.indiatimes.com/jobs/digital-empowerment-of-employees-are-companies-helping/articleshow/59116512.cms

 

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Payment Gateway- What to look for in it?

 In choosing a payment gateway one must not only consider the logistic and technical hurdles, but also the security it provides. It is a merchant service used as third party to authorize credit transactions. First, you need to decide whether you need a classic; require you to apply for a direct merchant account or modern setup; allow you to use their services without one and are easier to set up, but have higher. Most gateways strive for compatibility though they are easier to integrate. In order to maximize the average user experience and make transactions fast, a processor that can secure credit card authorization in seconds matters. A gateway with thorough reporting features is required. If a business plans for handling huge data it has to look for fraud detection and other security features. One with built-in invoicing capabilities and better usability. Finally, you’ll need to consider the costs and fees associated with each payment gateway. There is no perfect payment gateway out there, so one need to find the best fit for your specific business. Read more at: https://www.entrepreneur.com/article/294964

 

 

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combination of managers and data scientists

Data is an important tool which manages a lot of important activities in the business. And this is further enhanced by artificial intelligence and machine learning and by ease of collecting and storing data. Managers rely too much on data for the guidance which abdicates their knowledge and experience. In a big data project the manager connects the internal and external team to collect and process the data in order to solve the problem. Data must be in usable form and the algorithms must identify statistically significant patterns. The results are then presented to the manager through different visualizations. The main problem is the managers are not good with data science and the scientists are not good with the businesses.  Read more at: https://hbr.org/2017/06/the-best-approach-to-decision-making-combines-data-and-managers-expertise

 

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Customer Value Maximization

After acquiring a customer, the goal of a company is consumer retention through various techniques, namely customer value maximization which would maximize the revenue for the company. Their main aim should be to increase the length of time period they remain loyal to business, frequency of transactions and monetary value of transactions. Maximum value is thus the product of all three. Main characteristics of customer value maximization are customer segmentation, predicting consumer behavior instead of just looking historical data, looking at customer lifetime value and dynamic segmentation. The marketer should know what actions to take on what customers at the right time. Read more at: http://www.optimove.com/blog/maximize-customer-value-smart-way 

 

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A wonder in the era of air pollution.

In a non-energy efficient and air polluted world, an innovation which helps purify the air and store the hydrogen gas is like a boon. The device is a result of the two separate teams working in for their respective tasks of air purifying and gas storing. The two teams merged and made a single device capable of doing both. The air purification is done with the help of sunlight which would help in eliminating the volatile organic compounds present in the air which are extremely harmful. Read more at: https://www.livescience.com/59173-device-purifies-air-and-creates-energy.html

 

 

 

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Analytics is the future

Data driven analytics is must for all business functions because of increasing complexity and market volatility. According to the survey of more than 300 executives in North America, U.K. and Ireland conducted by Dun & Bradstreet and Forbes Insights, 1.) Senior executives finally understand the value of analytics and are making investments in technology, people and processes. 2.)Data analytics skills gaps persist across the enterprise, as 27% of analytics professionals surveyed cite this skills gap as a major impediment in their data initiatives.  3.)Analytical methods and tools trail both the appetite and ambition of most business leaders. Analytics now drives today’s enterprise, from formation of business strategy to powering operational excellence. It has clearly moved from being an optional operational element to serving as the core of corporate activities. Read more at: https://www.entrepreneur.com/article/295522

 

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