Each and every sector of the economy is about personalized experiences. Business analytics and business intelligence is now a necessity. Data driven marketing strategies directly translate into conversions and revenues.  It is high time for the financial services industry to adopt the same.  The financial institutions are lagging in terms of consumer expectations and level of customization. Exclusive focus should be on their consumers and their specific needs.  In fact, successful implementation can add up to 14% to the annual revenue. Read more at: https://thefinancialbrand.com/65396/banking-data-analytics-marketing-personalization/

After being cautious of big data for several years, the marketing and advertising technology sector is adopting it cautiously nowadays. Big data analytics has emerged to be a handy tool for these sectors as it allows a more sophisticated analysis of things to get deeper insights into a consumer's behaviour pattern.  The data is gathered using consumer’s digital footprints like googling and facebook liking etc. Then, this information is used by companies to identify the behaviour of the existing online users to offer them the best targeted deals and services which are specially tailored for them. Therefore, this allows the marketing and advertising sector to create more focused, targeted and, effective campaigns by saving money, targeting the right consumers for the right products and increasing the rate of conversion of the deals offered. Read more at:https://www.entrepreneur.com/article/293678

With the increasing availability of data in the present digital age, a new science of opinion mining is emerging. It is based upon the use of Artificial Intelligence (AI) to mine public opinion for sentiments as well as the topics driving that sentiment. This can be carried out in two ways: the first one involves the exclusive use of AI to structure the data, while the second one involves the use of AI along with processing of data through a team of people to verify the data for sentiment and the topics driving the sentiment, since AI could struggle to understand the nuances of human emotions. So, the field of data mining can be used by governments, global organisations, media and businesses to shape their strategies efficiently and, measure the public’s/consumer’s satisfaction of their policies, products, services and brands.Read more at: http://www.business2community.com/big-data/opinion-mining-future-data-analytics-01849821#SoExOgmWJWYF7RIM.97

International money transfer service TransferWise has introduced a new Facebook Messenger bot which allows customers to send money and create rate alerts directly from within Facebook Messenger. An automated customer service bot guides users through money transfers, which can be made from the U.S., Europe, Australia, and Canada. You can also set up rate alerts through Messenger, meaning you'll receive a daily update on the rates between your preferred currencies. It will notify you when the foreign exchange rate you are interested in reaches a certain level. Read more at: http://www.dailyherald.com/article/20170225/business/170229808/

Advanced data resources like big data analytics is required by every business. Major areas of sales and marketing getting help from big analytics are customer analytics, operational analytics, product innovation, etc. Relation between big data and mobility allows mutual growth. Mobile apps promotes growth of big data. Apps have all the materials to steer marketing initiatives. Reserve of mobile user data is used to optimize a variety of things. Data driven insights play a major role in mobile marketing. Specific user data along with location data allows more personalization in marketing. High volumes of data is giving more control to analytics and real-time analytics can provide more advantages. Most businesses use data driven marketing approach. Big data pushes the benefits of mobility with advanced approaches. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/

The cost of acquiring customer base is very high in the first 12-24 months of business incorporation because we do not know the  characteristics of our target group .This is why Cost to Income Ratio (CIR) is high. To lower CIR we need to collect transactional data, website data and logistics data. Having the data for 8-12 months we can understand the characteristics of existing customers by building up a model and selecting significant variables having an impact. Running a classification algorithm would fine-tune our target group. Customer Lifetime Value (CLV) depicts the quality of customers. Customers with higher CLV would help business to grow.Read more at: http://analyticsindiamag.com/optimize-digital-marketing-spends-drives-traffic-ecommerce-site/

Managing people can turn out to be more important than managing money for the companies. Human capital is measured by time, energy and talent of the workforce. Statistics say that only about 15% of the workforce of a company makes a difference. Finding and retaining this 15% is a difficult task. Mostly, it has been observed that abundant financial capital is carefully managed but scarce human capital is not managed properly. This trend has to be altered to achieve success. Read more at: https://hbr.org/2017/05/what-if-companies-managed-people-as-carefully-as-they-manage-money

Blending GST with a clearly articulated manufacturing strategy would attract global investments, create jobs and there cannot be a better time to start the Make in India program. The GST rate has been reduced by 10% for most of the industrial products. Lower taxes, simplified tax structure, seamless tax credit facility and technology driven easy tax compliance system offered by GST will promote the manufacturing sector. Concentration should be on the following manufacturing Categories: semiconductor making equipment (SME) which is at the heart of most import products/ sectors today; manufacturing of specialty materials, nanotechnology, integrated circuits, etc.; manufacturing of computer, TV, mobile phone and other electronic and telecom equipment and producing skill- and labor-intensive products like auto components, furniture, apparel etc. Read more at: http://blogs.timesofindia.indiatimes.com/toi-edit-page/how-to-combine-gst-with-a-sharp-make-in-india-strategy-to-convert-india-into-a-global-manufacturing-hub/

Digital segmentation is the way to divide the consumer database into multiple homogeneous actionable groups. It is an integral part of Market Research Analytics. In this article link, the author writes about customer segmentation and how to develop digital personas, what are the impact areas, especially during high volume sale seasons. Read more at: https://www.blueoceanmi.com/blueblog/customer-segmentation-and-digital-personas/

Organizations have traditionally been structured in a top-down manner. Often missing in this structure is the connectivity between functions and departments. What connects workflows are business processes. According to the author, 72% of all improvement opportunities are directly related to deficient business processes and organization silos. Many leaders miss the fact that, without a strong business process structure, it is nearly impossible to improve performance. The sources of problems that arise, remain hidden in such case, and so lead to a trivial solution. Thus, redefining the organization according to workflow and knowledge requirements is important, and then improvement opportunities offered can be addressed. Hence, the organization silo problem can be solved by matching up the organization chart with the business system and business process. Read more at: http://www.businessmapping.com/blog/eliminate-organization-silos/

Instagram has introduced several new features that will improve the app experience for advertisers and users alike.

1. Instagram has opened up two-factor authentication to boost the account security of all of its users

2. Blurred Content Filters Instagram is also increasing its censorship of sensitive content.

3. With direct booking, users get a more streamlined in-app experience, so if you see an amazing Instagram photo of the latest trendy food, you’ll be able to make a reservation right on the restaurant’s Instagram profile.This tool will allow users to make a booking or appointment directly on a business’ Instagram profile.

With 400 million daily active users and counting, Instagram is doing pretty well for itself. This growth will undoubtedly spark more updates in the future. Stay tuned! Read more at:

http://socialmediaexplorer.com/content-sections/news-and-noise/instagram-rolls-out-new-security-and-booking-features/

Human capital Management (HCM) solution is a sophisticated tool to manage the workforce and streamlines Human Resource workflow. In addition, the technology's analytical capabilities aid decision making with data-driven evidence. It is pivotal to choose the right HCM vendor to maximize business human capital. One should look for following features in an HCM provider: provides streamline workflow, seeks a system to integrate HR functions into single HCM platform, it can deliver on intangibles like customer service, mobile designs, self-service capabilities, analytics, system scalability, system security etc. Cloud-based HCM solutions provide greater security protections than locally hosted software at a lower cost. Choosing a right HCM system partner reap significant dividends in cost savings, labor efficiency, and employee morale. Read more at  https://www.paychex.com/articles/hcm/right-partner-buying-human-capital-management-system

Technology in the field of interaction and communication is changing at a faster rate. The newest additions to this field are voice interactions and it (Internet of Things). Modern homes are equipped with connected devices that adjust temperature and lock the doors at the command of your voice. Today big players like Microsoft, Amazon, and Apple are using voice apps as search options. Amazon has gone a step further by adding Echo-Show to provide visual results from voice queries. IoT is a system of interrelated computing devices and it's been featured in fitness trackers, smart watches and in homes with connected doorbells and lighting systems. The IoT and voice integration are next big shift and it's imperative for business to understand how this technology are changing user experiences and expectations. It is important for companies to keep pace with new innovations to keep the user experience on par with the marketplace. Read more at http://www.business2community.com/tech-gadgets/voice-interaction-internet-things-changing-user-experience-01846481

Process improvement is an important part of powering business hubs towards success avoiding major hindrances and problems. Following a bad process often leads to stagnation and failure in business. So it's vital to know how process improvisation can boost efficiency and prevent disaster before they happen. Selecting the correct process in the first place is a difficult task as a wrong process may lead business succumbs to inefficiency and poor performance. It is not necessarily important for one to be a tech-wizard either- all you have to do is follow some basic steps:• Select a process you want to improve
• Define the intended outcome and objective of the process
• Draft and map the ways it can be improved
• Analyze the process and suggest improvement with the help of a team
• Test and deploy the changes .
In short, Process improvement not only boosts efficiency, but also effectively scale a business while staying consistent with your business model. Read more at: http://www.business2community.com/business-innovation/process-improvement-stop-bad-processes-killing-business-01847982#3LfPm82T1HxKGGfE.97

Cybersecurity is a threat to the globe. The quicker it can be dealt with, the better it is. In order to quickly find the problem, the organizations have to deal with the available big data more efficiently. Edge analytics is the concept of extending edge computing to data analysis. The advantage is that analytics can be done closer to the devices which actually generated the data so that the predictive maintenance can be carried out and security problems can easily be dealt with. This is important in situations where waiting for sensor systems to transmit data to a remote cloud is just a wastage of time , for example the case of train safety.Edge analytics can act as a veritable antidote to the malicious act of hackers. Read more at:  http://www.csoonline.com/article/3195922/data-breach/is-edge-analytics-the-front-line-of-cybersecurity.html

One of the challenges faced by IT software development (devops) teams look for faults in a large stack of data. Human mind, with its limited capacity, is incapable to cope up with the dynamic technology and tools which can handle such daily inflows of data. Therefore, a need for centralized analytics system arises to troubleshoot problems and assist in real -time decision making.AI instead of analyzing data itself can mimic other people who had faced similar problems in their system and find out remedies. Cognitive Insights can help protect organizations against Distributed Denial of Service (DDoS)  attacks. Risks would be reduced and customer success rate would improve. Read more at: http://analyticsindiamag.com/see-artificial-intelligence-become-biggest-driver-devops/

The prospect's intent is demonstrated by the frequency of searches on a particular topic from that particular account. Such data is called "Intent Data" .External Intent data( Third -party providers) and Internal data ( CRM and Contact Form) are the sources for such data. It eliminates all the guesswork and saves time by looking out for companies which are researching for our goods and services and then providing them quality content. Till now only 17% companies make use of advances marketing techniques such as intent data. Such knowledge will be a competitive advantage. One of the main advantages is targeting different buyers in the same organization. Overall it would generate more sales.Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#d6OimfSHLPcfr9gb.97

The key findings from 2017 South West healthcare report reveal that television and direct mail are the most influential mediums and ‘knowledgeable”, “trustworthy” and “cost-effective” are the most influential words. The most influential statement as per the survey is “We will treat the problem, not just the symptoms”.  The survey also revealed that advertising messages featuring testimonials of friends and families are not preferred anymore. For more read at: http://www.businesswire.com/news/home/20170517005357/en/Public-Opinion-Poll-Reveals-Surprising-Consumer-Behaviors

Everyone wants to achieve highest connections in outbound dialing. Predictive dialers allow continuous connections. Tips to get most out of these are: beginning should be with a right list because it lays a foundations and there should be a connection between CRM and contact center, investment in automation is necessary like predictive dialing which minimizes downtimes, eliminates errors, etc. , rules and regulations should be highly adhered to, in order to avoid fines and litigations, outbound solutions keeps callers connected by giving a menu of telephone numbers to choose from and helps establishing a natural connection. Lastly, put inbound to work for outbound, all components of contact center must work in harmony. Outbond dialing solutions help in making quality connections, maximizing agent’s performance, improving customer satisfaction, etc. Read more at: http://www.incontact.com/blog/5-tips-for-a-better-outbound-dialing-strategy/

Analytics is a cost-effective method of doing business in every domain, be it commercial sector or health sector. By maintaining a hospital database actions can be taken to operate its activities efficiently. Also, there will be increased transparency and reduction in frauds/scams if analytics are used to track any such kind of irrational behavior. Keeping a database of patients' record will avoid repetitive processes and save his time and effort thereby increasing his overall satisfaction. Analytics can help bridge the gap between specialists and patients. Hospital staff appraisal and labor division is another benefit of keeping record of staff data. Read more at: http://readwrite.com/2017/05/16/data-analytics-transforming-healthcare-system-hl1/