Even if investment is carefully performed, it still has chances of losing money. Some risks & it’s mitigation are: i) Basing Calculations on the Wrong Numbers, i.e. the trades should be carefully placed. ii) Overlooking Extraordinary Gains or Losses: Close judgment and critical thinking is required. iii) Ignoring the Error in Financial Ratio analysis: defining the terms carefully is important. iv) Overpaying:  Overpaying for Investments should be avoided. v)  Not Diversifying: Diversifying risk in stocks is necessary. vi) Basing Investment Decisions on Fraudulent Accounting Statements. vii)  Selling at the wrong time:  The ideal time to sell the stock is when shares are overpriced relative to the company's intrinsic value. Read more at: http://value-picks.blogspot.in/2017/05/managing-risks-in-value-investing.html

This article link describes how to generate business from social media for B2B companies. The 4 steps are: 1) you should first see which channel they are engaged with then don't only show you follow the prospect but you should also engage with their content. 2) You should make your email signature interesting. There are many ways to do that for example you can add P.S. message in the end. 3) There should be a strategy to distribute your article, since there is no point of writing a book if nobody reads it. You can use the strategy of email signature, you should also set up a blog retargeting the social media. 4) Direct message via different social media programs should be sent this is equivalent to door-to-door selling. This is a cheaper and more effective solution. Read more at: https://www.entrepreneur.com/article/295649

Economics is encountered in everyday by us. Product team can get benefited in attempt to build a good product if they keep in mind some principles and economics theories. i) Trade-off by product team for retaining a potential product feature may end up because of negative reviews by users. ii) Release changes have opportunity costs attached to them. iii) Since users respond to incentives, product team should contain gamification in checklist, iv) Behavioral economics can be useful to figure out the areas where users are struggling with respect to product. v) There should be minimum information asymmetry to drive positive user experience vi) Game theory can be helpful in decision making to improve market strategies. Read more at: https://www.entrepreneur.com/article/295741

Research show that providing feedback is always important as it increases the engagement three times than leaders. Positive feedback has biggest positive impact on engagement when feedback relates to positive strengths, weaknesses. But, negative feedback disengages employees. There should be two types of considerations while giving feedback: 1) Caring personally about the person one is giving feedback to. 2) Being clear and direct about the feedback. Giving wrong feedback to employees should be avoided. While reading and mentorship are valuable, best lessons come from experience i.e.; giving and receiving feedback is an art and skill that can be developed. Receiving feedback is equally important as giving it. Read more at: http://www.business2community.com/leadership/need-give-employees-feedback-01864336#xkvGRIOh7vuw2eQB.97

When Consumers look at brand, they expect to see true features and promises. According to research from CMO council, 23% respondent say false and misleading brand advertisement bothers most, 22% respondent gets bothered by pop-up ads, 17% gets bothered by auto-playing video ads (digital advertising). In this way, the negative advertising experience makes them feel differently about a brand or choose not to do business with the brand. Also, alongside interesting content, irrelevant ads put impact positively irrespective of the brand but poorly conceived and insulting ads put negative impact. Read more at: https://www.marketingprofs.com/charts/2017/32275/what-bothers-consumers-most-about-brand-marketing

Measuring the effect of quality on revenue and profits is one of the biggest challenges faced by digital publishers. It can be measured by measuring engagement of customers, i.e., their frequency of visits, how recent their last visit was, etc., which confirms the quality of the product. The next is that the publisher’s dilemma is balancing advertising revenue with audience revenue. Advertising revenue depends on quantity of audience impressions while audience revenue depends on quality of content. Also, more audience revenue requires higher quality user experience. As digital advertising revenue, particularly display ads, the need for greater audience revenue is very important. To measure success, the important data to capture are revenue by individual user. Using these data, the publisher can identify the combination of product attributes and price point, thus maximizing expected advertising revenue and audience revenue. Read more at: https://www.webanalyticsworld.net/2017/02/digital-publishers-analytics-dilemma.html#more-23565

To become a digital expert, customer experience should be put above everything and methodologies should be found to adjust to the continuously changing demands. The following are some ways to do so. The first is to become a top-notch expert with industrialized IT services, where quality should be improved and it should be ensured that the product line is aligned with business needs. The next is to modernize, during which architecture must be planned and implemented. The last stage is Optimize in which improvements are made. The second is switching to agile operations to achieve maximum efficiency. Third, is to create an engaging experience for the consumers by designing a unique omni-channel approach, analyzing real-time data, thus improving purchase journey. Lastly, opportunities for digital services must be availed. The end result is the delivery of a truly digital experience. Read more at: http://www.datasciencecentral.com/profiles/blogs/enterprise-journey-to-becoming-digital

Nowadays, finding a desired job is not easy, but with personal branding, one can find it easily. Personal branding is a term coined by Tom Peters, in his breakthrough article “ A Brand Called You”. Every person is unique in its own skills. There are a lot of reasons why understanding and building your own personal brand will help you achieve success in the future. Some of which are: 1.) Question yourself: Ask yourself  Who are you ? What are you? Once you start identifying the blocks that build your personality, you can find yourself standing out from the crowd. 2.)  Social media: In the  present era you need  not go out to search for a job. What you can do is maintain your social media. A lot of  business partners who are currently running their successful businesses had their first encounter with social media. Does anything get better than this? Read more at: https://www.entrepreneur.com/article/295522

According to a comparative study, Facebook shows a lead of 110% over the last few months. Dominance of Facebook videos over social media continues to grow. 167000 profiles were examined by the social media analytics and it was found that 47% of those profiles used videos of some sort in their campaigns. The study also said that the 90% of them used Facebook’s native video tool, YouTube was preferred by 30% and 9% used other sources. Some videos on Facebook are shared 4.5 more times than YouTube. Read more at: http://economictimes.indiatimes.com/magazines/panache/facebook-videos-dominate-social-media/articleshow/57686077.cms?from=mdr

Demand for credit is increasing in the cashless economy where there is rise of digital money. Various startups are emerging that allows the user to buy now and pay later. They are targeting those consumer segments of India that does not have access to a Credit Card. Banks take loads of paperwork and much more time while giving loan, whereas these startups determine credit worthiness through social media. Slicepay is targeting college students aged 18-26 who usually don’t have credit cards and this segment of people need small ticket loans which other banks don’t provide. Also, for the loans given, they believe that it won’t lead to debt crisis because i) Credit taken are in small amount. ii) Analysis is secured. Read more at: https://www.entrepreneur.com/article/295918

HR analytics is a key element in any company’s progress. The slow growth of HR analytics has been a great concern for companies. HR leaders can present analysis in a more impactful manner by using the LAMP framework. 

• Logic- with trends, the logic for the occurrence should also be explained.

• Analytics- provide important insights from data using tools and techniques.

• Measures- verified and accurate numbers should be used in analytics.

• Process- motivate decision makers to act on data insights using right communication channels.

LAMP elements can play a strategic role in the organization and should be utilized to its full potential.

Read more at https://hbr.org/2017/06/hr-must-make-people-analytics-more-user-friendly

LinkedIn is a tool that can be used to build relationships and grow businesses. Dux-Soup , a Chrome plug-in can be used to add tags and make notes and keep track of profiles visited daily. Nimble helps to save contact details on LinkedIn on Nimble account. LeadGrabber Pro is a tool used for web scraping all the information about the customer from LinkedIn and builds a list. Sales Navigator filters the leads that are specific to the industry of the marketer and saves the contact details in business accounts (ABM).These tools would enhance the experience with LinkedIn. Read more at: http://www.razorsocial.com/linkedin-tools/

Goods and Service Tax (GST) is implemented to eliminate the cascading effect of tax and also double taxation. Not only the insurance companies, but also its policy holders will be affected by GST implementation. The 18 % GST rate will apply for insurance sector as per the GST council rates. At present, service tax of 15 % is imposed on the premium cost of the term plans, health plan and motor insurance plan. As per rates declared GST rates will be 18% from July 2017. This means the premium will get costlier by 3 %. Currently, endowment plans attract a service tax of 3.75 % on the premium in the first year and 1.88% in the second , 3.5 % is levied on protection part of ULIPs in the first year and 1.75 % from second year onward and will rise to 4.5 % in the first year and 2.55% in the second under the new tax regime. Read more at: https://www.entrepreneur.com/article/295143

Cash on Delivery or COD was introduced by Flipkart in 2010 and it contributed to 30% of their top-line. Initially it was offered for free but now the cost is borne by the customers. Card on Delivery comprised of only 1% of the orders. Card on Delivery could not be that popular because of setup requirements whose cost shifted to the eCommerce companies, high transaction fee. Post demonetization, card on delivery, mobile wallet payments picked up. NPCI is coming up with UPI, Adhaar Pay and Bharat QR. E commerce companies are expected to use UPI on Delivery as it will reduce their cost of carrying card machines. UPI payment is a great idea after demonetization as the number of smart phone users are expected to grow from 300 million to 467 million by 2021. Since mobile wallets were launched less than 5 years back, we stand at over 200 million mobile wallet users with 300 million smart phone users in India.  Hence, we can say mobile wallets will stay and COD system will soon transform into MOD system. Read more at:  https://www.entrepreneur.com/article/294888

Salary negotiation is a key to get to the top of the rat race as the World Bank data suggests that 69% of jobs in India are suspected to be taken away by automation. The World Economic Forum predicts 35% of top professional skills today would be replaced in the near future. At present, every person is required to re-assess their skills and re-skill themselves. If automation will disrupt several jobs, there will be technologies like IoT creating many more jobs necessitating critical problem solvers. It is predicted that advanced robotics, artificial intelligence, advanced materials, biotechnology and genomics would be the next frontier of employment. Only with requisite skills in these disruptive fields and a multi-disciplinary approach could empower future job seekers to become critical organizational assets. Read more at : http://economictimes.indiatimes.com/jobs/in-the-age-of-disruption-what-are-the-new-rules-of-negotiating-salary/articleshow/59047575.cms

One should search himself online and keep track of photos. There has been continuous warnings from the guidance counsellors. Research says that at the time of admissions the profiles of the students are checked by the institutes, which might lead to the revoke of admission. One also shouldn’t post false information about the wrongdoings. Posting forbidden information online is considered illegal as it may violate institutions rule. It should also be made sure that the information entered by the individual is appropriate about name, email address, etc. these information must not be made to look unprofessional in any manner. Also others should be treated nicely on the social media including comments and trolls. Read more at: https://mobile.nytimes.com/aponline/2017/06/19/us/ap-us-college-admissions-social-media-tips.html?rref=collection%2Ftimestopic%2FSocial%20Media&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=7&pgtype=collection&referer=https://www.nytimes.com/topic/subject/social-media

Technology has made innovation easier. Creative dreams can be reality in a short span. Some of the golden innovations are as follows:

1. Digital Camera (1975) allowing us to click pictures without the help of a film.

2. Graphical tablet (1979) which allowed the artists to transfer their drawings to computers.

3. 3D printing (1984) is used in printing houses, castles and prosthetics.

4. Paint (1985) can be used to manipulate 3D objects.

5. `Photoshop (1990) made graphics editing easy.

6. Instagram (2010) made editing and sharing pictures to the world easier.

7. Thermochromic Paint (2016) is an artistic innovation.

Read more at http://mashable.com/2017/06/15/how-innovations-in-technology-inspired-creators/#jd9CE5ptemqu

The idea of getting your online data insured is still an alien concept in India. There are many insurance companies which offer packages with cyber security. In India, it is a relatively new concept. As the numbers of online transactions are increasing, incidents of cyber fraud are also increasing. KG Krishnamoorthy Rao, the MD and CEO of Future Generali India Insurance say, "Even if cyber insurance is not popular now, all it needs is awareness and then there will be a market for this." The banking sector and payment wallets urgently require cyber insurance. Cyber insurance covers economic loss, e-threat and expenses to restore data for an online business. There are not many challenges in dealing with cyber insurance. The only problem is that people don't know what they can claim through this. Read more at:  https://www.entrepreneur.com/article/295471

In describing the key traits that a successful business man possesses, one cannot say who is the best. Just to get the idea while using IBM's supercomputer Watson, online career management website "paysa" analyzed the speeches, essays, books and interview transcripts of today's most powerful leaders. So to do this, it surveyed 8 industries. And in majority of these , Watson discovered "intellect" was the top personality trait for leaders. It also identified other traits, i.e. imagination, cautiousness, assertiveness, adventurous and more. Elon musk scored the highest score for the "most cautious leader". Above all, Bezos, Cook and Meg Whitman each tied for "most altruistic leader" at 98 percent. Whitman also topped the list for the most "achievement-seeking leader." Mark Zuckerberg seemed to exhibit the least amount of top common success traits identified by Watson. Although that doesn't mean much -- the Facebook co-founder and CEO just has his own set of unique traits that make him stand out. Read more at: https://www.entrepreneur.com/article/295452 and  

https://www.paysa.com/blog/2017/05/24/watson-personality-analysis-by-industry/

With increasing competition, a few ways to become a better marketer are suggested. First, along with authenticity and high personalization, adapting to customers' changing needs is very important. Companies need to impress customers buy their products so that they are willing to advocate. It is necessary to collaborate on defining the same shared target audience for an equal improvement in sales and marketing. Also, marketers need to have knowledge about every customer's lifestyle, their choices, and thus analyze how the company can make profit from them. These will help companies sell products according to customer needs and help them shift to outcome-based marketing, thus generating more profit. Read more at: https://blog.insideview.com/2017/04/28/3-marketing-nation-summit-takeaways-to-make-you-a-modern-day-marketer/