The world's smallest manned hovercraft is built by Air Board. It is useful to help search and rescue organizations. It gives them better access to areas that are hard to reach. The article gives the full description of the product. It explains the way it works, how it is useful with the main objective of saving lives and at the same time how it is more useful than any other mode of transport at the time of emergency. Read more at:  http://www.siliconvalley.com/2017/05/08/the-pitch-how-this-tiny-hovercraft-could-save-lives/

Even though the stability of startups is highly uncertain, still it is the most sought-after category of workplaces in India. Established startups such as Flipkart and Paytm rule the roost, some other best startups for workplace in India are Robolab Technologies, Fynd, 1mg.com,etc. According to CEO of Aasanjobs, based on parameters like career development, work engagement, compensation, relationship management and work environment, startups were surveyed to form a list of best workplace in India. Read more at: http://economictimes.indiatimes.com/small-biz/startups/startups-most-sought-after-category-of-workplaces-in-india-report/articleshow/58929944.cms

In the time series, after isolating trends and periodicity, a normalized time series is left. To check whether the data follow some well known stochastic process, model fitting is done. If the model has an autocorrelation then it is de-correlated and after de-correlation it is checked whether it behaves like white noise, or not. The article further explains how to remove auto-correlation in a time series with the help of first order autocorrelation and linear algebra framework in PCA with an example as well. Read full article at: http://www.datasciencecentral.com/profiles/blogs/how-and-why-decorrelate-time-series

Data science and mathematics together makes learning more interesting. Passionate data scientists towards mathematics solve many modern math problems using data science. This article gives selection of 12 interesting articles, about mathematical problems, math-free algorithms and statistical theory. Most of them can be understood by the layman. Some of them include R code and some include processing vast amounts of data. Some of the articles are: Simple Proof of the Prime Number Theorem, Fascinating Facts and Conjectures about Primes and Other Special Number,Factoring Massive Numbers: Machine Learning Approach.

Read more at: http://www.analyticbridge.datasciencecentral.com/profiles/blogs/10-interesting-reads-for-math-geeks

The main responsibility of DevOps and IT operations teams include solving problems and facing challenges which is becoming tougher by each day. This is where real-time and centralized log analytics come to the rescue. It helps them in understanding the essential aspects of their log data, and easily identify the main issues. While Artificial Intelligence (AI) was a big thing a few decades ago, it is now being commonly used. As IT operations becoming more complex, AI is becoming a powerful and essential tool. One solution can be to have a platform that has collected data from the internet about all kinds of related incidents, observed how people using similar setups resolved them in their systems and scanned through your system to identify the potential problems. Cognitive Insights can be introduced, this technology uses machine-learning algorithms to match human domain knowledge with log data, along with open source repositories, discussion forums, and social thread. Read more at: http://readwrite.com/2017/05/15/artificial-intelligence-transform-devops-dl1/

Artificial intelligence (AI) is going to steal your job and. If we do not prepare now, we may face a future where AI runs free and dominates humans in society. The AI revolution is going underway. So, how to survive the AI revolution. First, recognize AI. It is already here. For example, Google suggestion, Facebook timeline ranking, YouTube suggestion are some of the examples of AI. Second, identify where it is growing. AI is particularly good at any task that requires an enormous amount of repetitive processing. If this is your job, then it is the time for looking for an alternative for survival. Third, plan an action for AI revolution. One thing you can do is oppose this AI or just make yourself comfortable with it. In other words, be ready to upskill where possible. AI can learn very well, but it cannot learn flexibly (yet). You can. There are new jobs now available that did not exist five years ago. So if you allow AI to grow, you will find that it will help to increase your standard of life given that you prepare well. Read more at: http://dataconomy.com/2017/05/survival-guide-ai-revolution/

People think that they are safe when they use Incognito Browsing. But this only stops the browser you are using from keeping a record of the websites you have visited; your ISP will still know where you have been online. Your browsing history is used for targeted advertisement. Companies like Facebook and Google sell this data to advertisement companies. So, your data becomes extremely vulnerable to these companies. So how to stop these companies from Stealing your Personal Data? Here are some suggestions: (1). Using A VPN (Virtual Private Network). A VPN first encrypts your data then send it to the database, making it impossible to read the info for anyone. (2). Using a different ISP (Internet Service Provider) may be a better idea. Because not all the ISP are safe. (3) The Tor project is a nonprofit organization that conducts research and development into online privacy and anonymity. It is designed to stop people, including government agencies and corporations, from tracking your browsing habits and location. Read more at: https://www.entrepreneur.com/article/292646

Sentiment Analysis for Product Rating is the system that detects the hidden sentiments in the comments posted by the consumers and rates the product accordingly. This system uses a sentiment analysis method. This is an E-Commerce web system where the registered users will view and comment the product. And then the system will rank the product after analyzing the users’ comment. Comments will be compared by with the keywords stored in the system database. On this basis, system will specify whether the product is good, bad or worst. This application also works as an advertisement which makes many people aware about the product. This system is also useful for the users who need review about a product. Read more at: http://nevonprojects.com/sentiment-analysis-for-product-rating/

Big data may be defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. It can also help to improve the market and customer relations. By collecting data on your company, it is easier to know what the customer wants, the services they like and also helps in improving operations and make them more efficient and saves time and cost. Companies, big and small alike should find ways to mine all the information and use it to their advantage. For further information, please visit :

 http://it.toolbox.com/blogs/this-is-it/combine-big-data-and-your-business-75513

Social media posts have been successful in attracting mass tourists in photographic outdoor locations. However, extra attention from selfie -snapping tourists can be harmful to the places. More number of people visiting these locations is a good thing, but polluting the place is not. Similarly, some people tend to pick up rocks or flowers, hampering the beauty of the location. Non-awareness among some tourists creates a problem. Social media posts, however, have managed to create certain groups, which picks up trash from popular trails in weekends. Thus, social media is not all bad. Read more at: https://www.marketplace.org/2017/05/29/business/how-social-media-hurts-and-helps-great-outdoors

6 elements to get a thorough overview of the business. 1) Mission statement which gives the overview of the company it should be precise. 2)  marketplace opportunity which explains the market for the product, includes both qualitative and quantitative research. 3) Product/service information which takes an in-depth look at the product and service and how does it work explaining its key elements. 4) Sales plan where high level analysis of sales and marketplace takes place. Also showcases high level sales plan. 5) Funding decisions are composed of 3 components- idea/concept, team and ability, this is why it is crucial to compile a team. 6) Lastly, financials this tells the story of the growth of the business and is crucial most. These elements if conveyed effectively will help investors to build an effective plan that will make the business successful. Read more at: http://thedec.co/2017/01/6-key-elements-to-crafting-the-perfect-business-plan/

Digital Innovations have caused many companies to flourish and many companies to perish.eg; the newsprint industry. In fact, any industry can be disrupted by an innovation. Three important things that marketers generally overlook these days are: i) Getting up-to-date with the latest tech is not enough. You need to plan ahead. ii) Always stick to the business model instead of sticking to the mission. iii) Publishing frequency is no longer the key to keep busy the audiences. The best way to be ahead of the crowd is to publish something great that will really engage the customer. Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/three-key-things-marketers-overlook/

Personal Branding refers to establishing a specific image of yourself in the mind of an ideal client, so they can get to know, like and trust before they buy from you. This is very important because of too much competition. So, you need to create confidence that you can deliver on your promises. It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use. Consistency on your promises is the key to create your brand a memorable brand. If you truly want to be identified and get respected, your personal brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking of a program. Read more at: http://www.business2community.com/leadership/personal-branding-service-providers-01851797#Ksoh9ge8sO3Di4j6.97

The Big Data analytics remains a highly significant factor when there is a point of mobile marketing. Every business is aware of the role of mobile apps and big data analytics in establishing a brand image and marketing their products. The apps's anywhere-anytime nature helped the businesses acquire more insights on the user data based on input, usage patterns, and the user behavior. This huge reserve of mobile user data is used further for the purpose of optimizing the mobile user experiences, to drive as well as build the mobile traffic, to drive more user interaction and engagement and to push the business conversion. Some critical facets need to keep business in their mind: i) Data driven approach to marketing must be cross disciplinary. ii) focus must be on the right KPIs and importance must be given to insights between lines than just numbers. Read more at: http://analyticsindiamag.com/mobile-apps-leverage-big-data-drive-sales-marketing/

Organizations do the required amount of substitution between 'defensive' and 'offensive' uses of data and also between control and flexibility in its use. Defensive data is about minimizing downside risk. Activities include ensuring acceptance with regulations and using analytics to identify and uphold fraud. Defensive efforts are applied to ensure the integrity of data flowing through a company's internal systems. Data offense emphasizes on supporting business goals like increasing revenue, profitability, and customer satisfaction. It includes activities which produce customer insights & market data to support managerial decision making. Each strategy has its own working infrastructure. Elements of data strategy  that should be taken into account are: Data definitions, Data ownership, data access, data assessment. Read more at: https://thefinancialbrand.com/65419/data-strategy-playing-offense-defense/

Microsoft is illuminating several places with big data and analytics offerings. In Finland, Microsoft along with CGI  developed a data driven smarter transit system, which saw Microsoft utilize the city's existing warehouse systems to create a cloud-based solution that could assemble and analyze travel data. Boston serves as another example where Microsoft is working to spread information about the variety of urban farming programs. Microsoft has also partnered with Athena Intelligence in developing the hill city of San Francisco. As a part of this, Microsoft is influencing Athena's data processing and visualization platform to gather valuable data about land, food, water, and energy.For further information.Read more at:

 http://analyticsindiamag.com/big-data-analytics-now-used-greening-planet/

Too much focus on revenue driving marketing tactics may lead one to overlook the bigger picture, that separates the best marketers from the mediocre ones. In this article, Anna Kayfitz(consultant for StrategicDB), discussed about quick and easy dashboards that measures the marketers against his competitors. First is website performance metrics. The important metrics in this regard are the average number of website visitors, bounce rate, site speed, etc. For instance, if your website has a high page-load time compared with your competitors, that will impact your page rankings, bounce rate, and overall customer satisfaction. Also the percentage of visitors coming from different regions are critical for the company plans to expand beyond its geographical presence. Mining for more data is the next important thing. Carrying out SEO/PPC research and using social media and PR effectively provide powerful insights. Lastly, It is advisable to do a competitive analysis prior to changing strategy, launching a new product, or making tactical plans for the next quarter or year. Read more at:

http://www.marketingprofs.com/articles/2016/29418/how-to-benchmark-your-marketing-performance-against-your-competitions

Marketing Cloud integration assimilates all aspects of marketing in support of a company's market goals.To begin with,security and privacy are the fundamental building blocks of trust between a company and its prospects, customers, partners, investors and employees.Next,finance and monetization are the next most important fundamental to the successful relationship between all stakeholders.Marketing collaboration and marketing analytics also are indespansable for the effeciency of the marketing cloud architecture.Web, Content Management Systems, CRM and eCommerce Platforms are core marketing platforms.Careful evaluation of current capabilities and a realistic assessment of available resources  helps in appropriate  selection of the systems needed to enhance and optimize each of these core platforms and marketing mix tools.In many cases,the task of assessing these capabilities is beyond the focus of many marketers and executives.IT management will be called upon in these instances to implement the integrations needed to optimize marketing cloud operations.Read more at : 

http://it.toolbox.com/blogs/integrate-my-jde/marketing-cloud-integration-76575

Customer feedback from various online sites is important in decision-making for financial institutions especially banks. According to a survey, 87% American customers find reviewer star ratings very important. It is essential to track customer reviews for the success of a financial institution. Categorization of reviews according to various aspects of banking service delivery, such as mobile banking would create a direct impact on improving customer experience. According to a study by Harvard Business School, one star increase in rating would trigger a 9% revenue increment. Responding to reviews, appropriate action must be taken by someone in authority to increase the star rating. Read more at: https://thefinancialbrand.com/64557/social-media-reviews-customer-experience/

The8App Cloud provides individual users a daily stream of direct offers from brands that need to reward them for posting or sharing relevant content across their own social platforms.

Micro-influencers need to be rewarded for his or her interactions on social media and The8App allows users to legitimise their social influence by sharing brand campaigns.

Brands may love the chance to faucet into influencers so that they will incentivize social content on behalf of the brand.

Although the brand needs to "empower each individual with the tools to legitimise their social influence," blindly sharing ads across social feeds isn't correct.

Like affiliate selling revenue for the tip user, users may need to attend it slow till they will alone live off their social media activities from the app. Read more at :

http://www.zdnet.com/article/social-influencers-finally-have-the-chance-to-make-money-with-the8app/