The potential of using social media as a marketing campaign can be huge, but one must take note of the following points before starting one: defining goals, defining success through numbers, keeping to one track at a time, putting all down in writing, bringing it to life with visuals, using analytics to monitor and tune, investing in a social media management tool, profiling our ideal customer, auditing our social pressure, identifying key success indicators, testing out content ideas on Twitter and continuing to create and curate highly engaging content. Once mastering the above points, a social media marketing campaign is good to go. Read more at: http://www.socialmediatoday.com/marketing/12-things-consider-starting-social-media-marketing-campaign?utm_source=web&utm_medium=links&utm_content=12%20Things%20to%20Consider%20Before%20Starting%20a%20Social%20Media%20Marketing%20Campaign&utm_campaign=related-items

Facebook's attempt to curb click-baiting has alarmed many social media marketers, fearing their own content getting wiped out. Nevertheless, if we write useful content with proper, meaningful headlines and avoid using stereotypical click bait language in our headlines, it's quite likely that we won't be affected by it. Read more at: http://www.socialmediatoday.com/social-networks/3-ways-avoid-impact-facebooks-crackdown-clickbait

The social mastery for promoting new mobile apps online have hit rock-bottom. To ensure our apps are promoted online successfully, we should optimize our chosen app store, expand beyond Facebook, get respected third-party influencers to promote, pay for some increase in promotional power, and become an active member of fan-driven communities. Read more at: http://www.socialmediatoday.com/social-business/4-tips-effectively-promoting-your-latest-app-using-social-media

It's a tough challenge keeping active and engaged users in apps today, seeing the total apps someone can use is limited to around 26.7 per month on an average.Perfecting our on-board process, using multi-channel on-boarding campaigns, using correct times to interact with users, using visuals and using personalized messages can go a long way in ensuring that our app is retained by engaged users. Read more at:  http://www.socialmediatoday.com/marketing/5-tips-make-your-app-huge-success-infographic?utm_source=web&utm_medium=links&utm_content=5%20Tips%20to%20Make%20Your%20App%20a%20Huge%20Success%C2%A0[Infographic]&utm_campaign=related-items

Nowadays, the unemployment rate in IT industry is declining and has increased opportunities for innovations and bright future prospects. In a recent research, it has been found that over 3.5 million people in the United States are employed in the IT industry and jobs related to computers make up five of twenty fastest growing occupations in the US. This article explores the different IT skills a prospect must possess in order to be part of the IT industry. The skills are- knowledge of coding, knowledge of search engine optimization, knowledge of social media, understand user experience, ability to work in a team, quick learning capability and a good researcher. Read more at: http://it.toolbox.com/blogs/itmanagement/7-skills-that-can-help-you-break-into-the-it-industry-74352

 Many a times we have observed companies quote data to support an argument to a statement. This however has been detrimental to the rise of data in general. How? Let us give an example. According to research it has been found that 2.5 quintillion bytes of data are created on a daily basis. Though that is a quintessential amount of data generation, but it is all the more astonishing to learn that 90% of this existing data has been already created in the last two years. The point is Big Data might be a huge hype in the industry, but the intelligent leaders should understand, that it is not the end-word. Big Data should be intelligently crafted with business strategies to provide desirable results.

To know and learn more, check out: http://www.business2community.com/big-data/biggest-mistake-companies-make-big-data-01645333#lClpgY4wJI7yodbO.97

Every organization’s top priority is to drive revenue. But, it is not a simple process. Every organization must have a revenue strategy. But, what is a revenue strategy? A revenue strategy is a plan that focuses on increasing company income by maximizing both short and long-term revenue. In any organization, the strategy, structure, people and process must be intact in order to increase revenue. Revenue strategy is not only critical for decision-making and overall success, but, also sets the alignment between sales and marketing goals. Read more at: http://www.business2community.com/strategy/what-is-a-revenue-strategy-01645183#UFw4JHv5OMFRY52c.97

We have come a long way from coding a simple calculator to programming robots to do our tasks. In the near future, we will be relying on robotic systems that are completely autonomous for tasks varying from driving a car to making life-death decisions like performing a surgery or prescribing medications. But the question arises “Are we ready to entrust the Robotic systems to make life-death decisions? Would we be able to program robots that understand the moral values, customs and rules by which we abide? Roboticists are figuring out the way to deal with the moral or behavioral problems that might arise with the robots. And hopefully, it will go great in the end. Read more at: http://spectrum.ieee.org/robotics/artificial-intelligence/can-we-trust-robots

Nowadays, organizations are concerned about information security. But, what is information security? Some define it as policies and compliance. Others say it keeps the network and sensitive assets in check. And many say that it’s a barrier. Most organizations fail to implement information security as they don’t understand the subject and does not question conventional thoughts about the subject, and listen to every piece of advice that vendors, auditors, and other outsiders throw at them. Read more at: http://it.toolbox.com/blogs/itmanagement/the-essence-of-information-security-and-why-many-people-often-miss-the-boat-74330

According to a research, it was found that there will be 6.4 billion IoT devices out in the world and another research found that organizations are only using roughly 25% of the IoT data collected and the overall IoT market is expected to reach $14.4 trillion by 2020. IoT data if used efficiently would help organizations to improve customer service, supply chain logistics, cost reductions and improve overall employee productivity. This article explores some ways to maximize IoT data use. Read more at: http://it.toolbox.com/blogs/inside-erp/five-keys-for-maximizing-your-iot-data-74303

The right CRM solution help organizations to organize customer information, track communication with customers, and connect customers with the right information which will help to take decision about purchase. But, one can take much greater advantages of a CRM system than expected. This article link explores these benefits. They are mobile CRM, enhanced collaboration, decision-making, improved customer loyalty, and calculated commission. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-benefits-that-might-surprise-you-74304

With the advent of Internet of Things (IoT), an organization can reach to a wider audience. For example, a toothbrush maker nowadays, may not be concerned about making plastic toothbrush handles. Instead, they may come up with an electronic device that can track the way a user brushes their teeth and also advise them on dental hygiene.  Nowadays, IoT devices are used by governments to measure and transmit real-time data from streetlights, traffic cameras etc. This article by ianmcgrath (IT Manager), explores the ways that enterprises can leverage IoT technologies. Read more at: http://it.toolbox.com/blogs/it-small-business/the-4-levels-of-iot-implementation-74279

Moving your ERP system into the cloud has many advantages, but there are disadvantages too. We will have to take into consideration about the costs before moving into the cloud system. The payment models for cloud ERP are very different from on-premises software and we have to look at the details about this also before taking any decision. Maintenance is another area on which we have to focus before deciding. Read more at: http://it.toolbox.com/blogs/inside-erp/making-the-cloud-decision-in-erp-74266

In today’s business world, voice recognition technology is gaining importance and in CRM context, speech-to-text tools are playing an important role. This article explores the reasons why CRM and voice recognition technology is important. The advantages are - Voice recognition technology improves data entry, Voice recognition software improves customer services and streamlines business processes. Read more at: http://it.toolbox.com/blogs/insidecrm/how-voice-recognition-technology-is-changing-crm-74209

 Nowadays, email marketing is driven by data and analytics and is still relevant. But, for email marketing to be successful, we need email marketing data, which will be used to calculate KPIs, create dashboards, reports for monitoring, and which in turn generate explanatory and predictive models that will help to optimize email marketing. This article explores the different types of email marketing solutions from the perspective of the data. Read more at: https://blog.blendo.co/email-marketing-data/

 Snapchat, a mobile app that launched 4 years ago, have taken the app industry by storm. Over 150 million people now use Snapchat to send photos and videos—called Snaps—to their friends and followers and watch 10 billion videos every day. Snapchat recently launched a plethora of advertisement features for business, with the biggest rollout being Snap Ads-Between-Stories. Advertisements will now appear in between Snapchatters’ stories. Although they can be skipped, and won’t be inserted into the stories themselves, but will occasionally appear full screen with sound when Snapchatters will change from one story to the next. To know more, read on: https://blog.hootsuite.com/snapchat-for-business-guide/

The Internet provides powerful insights for marketers. So, the role of predictive CRM software becomes important. It accumulates information about prospects and makes a forecast about future customer behavior, which is also a process called predictive analysis. This article explores why predictive analysis and CRM goes hand in hand. The reasons are - Predictive models are helpful because they offer valuable insights into which products and services different customers are interested in. It can also mine data from various sources i.e. a company's website, social media pages, and third-party data providers and based on these facts can use algorithms to forecast trends. It also minimizes risk by identifying customer behaviors. Read more at: http://it.toolbox.com/blogs/insidecrm/predictive-analytics-and-crm-how-it-could-reshape-your-business-74237

Customer relationship management (CRM) solution is a data gathering tool that gives full visibility into sales and built-in reporting functionality helps any business house to analyze this information and use it for data-driven sales decision making. However, there are some situations where you have many report options available in your CRM. This article explores about some of the most useful reporting types in an organization. They are - Sales Revenue per Account, Neglected Accounts, Engaged Prospects, Lead Conversion, Team Activity, and Custom Reports. Read more at: http://it.toolbox.com/blogs/insidecrm/useful-reporting-types-in-your-crm-74211

According to a research, it was found that nearly 20% of CRM users find learning to use CRM software was a major challenge, while around 30% thought it was a moderate challenge. So, here comes the role of CRM administrator. Before we know the benefits of a CRM administrator, we must know about his role. A CRM administrator is who manages data, boosts user adoption and customizes a CRM system, provides support for all end users, from sales staff to senior management. The benefits of having a CRM administrator is - Improve User Adoption, Educate Users, Provide a Hands-On Approach, Meet the Needs of Businesses, Improve CRM Security, Work Directly with Vendors. Read more at: http://it.toolbox.com/blogs/insidecrm/why-you-need-a-crm-administrator-74212

Millennial refers to the population aged between 18 and 34. This makes up the largest chunk of mobile users, i.e. 85%. Thus technology consumption is the highest in this generation and CRM software can help brands to generate profit from this generation.

Social media is a powerful tool. Social media details are becoming more lucrative than communication methods and CRM stores these social media details in one place. It is a well known fact that almost all social media users search for product information and news from brands and also communicate with brands on social network. Most popular social media platforms are Facebook and Instagram.

Real time behavioral tools generate deeper insights into consumers’ purchasing pattern. These tools nowadays are available with CRM software. Real time data help to target precisely and also improves customer satisfaction.

Improving customer service is the key to success.  CRM software helps to track communications between customer and customer representatives and thus helps in resolving complaints promptly. 

To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-to-use-crm-to-target-millennials-74198