Customers are important for any business, but, understanding a customer is very hard. This is where CRM comes into the picture. CRM helps in maintaining the relationship with customers by tracking all important data. Companies must put CRM into good use as it helps in greater conversion rate, thereby reducing marketing costs and ultimately building a sustainable business. Companies must look for customer pain points, analyze customer buying trends, etc. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-understand-your-customer-74484

Major Tech companies are all set to launch Vendor Security Alliance (VSA) - a new coalition committed to improve cyber security standards. The mission of VSA is to address cyber security risks and to establish cyber security standards that will help businesses to evaluate the security of third party vendors.This initiative is headed by Ken Baylor, Uber’s Head of Compliance. The VSA will work with top security experts and compliance officers and will release a yearly questionnaire to benchmark risk. The questionnaire aims to provide a standardized assessment that can be applied across different industries. It will enable companies to ensure that the other companies they are working with are secure. This will also save time and money that companies usually spend to evaluate the partners they work with. To read more about it, visit: http://www.infosecurity-magazine.com/news/uber-twitter-and-others-join-forces/

The customer relationship is the most important thing in any business. But, sometimes, companies cannot give personalized attention to customers. So, companies nowadays are investing in a good CRM system. This article link explores the reasons for investing in a CRM system for a business. The reasons are - A CRM system provides an all-in-one database, Helps in better customer service, Helps departments to stay connected, and increases ROI, also tracks opportunities for businesses. Read more at: http://it.toolbox.com/blogs/insidecrm/5-reasons-to-invest-in-a-crm-software-system-for-your-business-74485

Back during the times of floppy disks and tapes, disaster and data recovery used to be two different aspects.  Creating data backups on tapes used to be time-consuming and a hectic job. The disk backup did ease the time-taking aspect, yet backup and recovery of data during times of emergency turned out a tedious task.

In today’s world, Cloud has changed the entire scenario. Not only does it allow data backup facilities, but disaster recovery as well. While off-site backups can take time to retrieve from storage and then deliver, instant Disaster Recovery from a cloud data centre means that anyone can  back up and run data in a matter of hours. This procedure is drastically reducing Recovery Time Objective (RTO) and other factors, as well as obliterating the threat of unstable network configurations or incompatible drives.

Read more at : http://www.business2community.com/cloud-computing/move-cloud-transformed-disaster-recovery-01660795#e0Kg4wwQuDLIAtlq.99

It has always been apprehended by famous persona, celebrities, creators and innovators, that “Morning shows the day”. The routines or habits followed right after waking up, always end up as a stigma for our success.

In the current millennium, people who have continuously been putting an effort for the betterment of the world have set certain ways of turning this dream into reality. This methodology of integrity and goals have been successful, due to various factors like positive line of thought, motivation and a conglomeration of hard work and consistency.

To learn more, Read: https://www.entrepreneur.com/article/282495

Whenever we talk about some advanced applications, we can see that we have moved way too ahead in the field of Artificial Intelligence (AI). Machine Learning (ML), a branch of AI, is a major factor to turn applications into intelligent ones. There are companies which are building such ML/AI technologies and others are incorporating ML/AI technologies in their applications and services to make it smarter and to provide customer better and easy facilities. But for the automated applications to provide better customer experiences, we need to have human beings in the loop. Although we have achieved great success in building many ML/AI applications, but we are still in the early stages of the journey. For more details, check the given link: https://techcrunch.com/2016/07/06/key-trends-in-machine-learning-and-ai/

Awareness of the hackers and malicious agents who try to steal information is essential for online business promoters. The top five security risks prevalent in social media today are due to Scams, Malicious Apps, Social Network Issues, Untrained Employees and a lack of Social Media Policy. Read more at: http://www.socialmediatoday.com/social-business/top-5-social-media-security-risks-you-need-be-aware

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

The Turing Test, proposed by Alan Turing in 1950, is considered as a basic definition of Artificial Intelligence. It was used to see if something is a person or a machine. A computer passes the test if an interrogator cannot tell whether the answers come from a person or a computer. To pass a rigorously applied test, computer need to have certain capabilities like Natural Language Processing, Knowledge Representation, Automated Reasoning and Machine Learning.

But a recent study shows that the Turing Test has some limitations. Co-author Kevin Warwick, a computer scientist at Coventry University in England said that the Turing Test will not work in the case where the person or machine whoever is being interrogated chooses to stay silent. Read more about it at: http://www.livescience.com/55356-flaw-detected-in-turing-test.html

According to the World Economic Forum’s Future of Jobs study, it is predicted that 5 million jobs will be lost before 2020 as artificial intelligence, robotics, nanotechnology and other socioeconomic factors replace the need for human workers. However, the good news is that these new technological advances will also create 2.1 million new jobs in the areas of computing, mathematics, architecture and engineering. So, the employees have to be re-skilled in order to meet the demands. Read more at: https://www.weforum.org/agenda/2016/09/jobs-of-future-and-skills-you-need?utm_content=bufferedf7b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

The information which is shared in social media can be used by marketing professionals and companies by using CRM and predictive analytics software to improve their customer relationships and target new prospects. Predictive CRM algorithms can identify how customers interact on social media channels and websites. These help marketers to choose which marketing strategies might work with certain customers and which won't. It also helps in mining raw data from various online sources. In short, Predictive analytics in relation to CRM is all about monitoring the behaviors, actions and feedback of customers. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-predictive-analytics-how-it-can-grow-your-business-74433

According to a research by the American Psychological Association (APA) it was found that money stress impacts Americans' health nationwide. Everyone, including the wealthy are also stressed about money. This stress can only be eliminated by earning some extra income. Sujan Patel (Entrepreneur and Marketer, Cofounder of ContentMarketer.io) explores in his article about the various ways to earn extra money. Read more at: https://www.entrepreneur.com/article/281745

Infulencer Outreaching is not as simple a task as it appears to be and some tools can rapidly simplify the process. Tools such as Emailhunter.co, Rapportivee, LinkedIn Groups, Sidekick, Gmail's Canned Responses, Dropbox/Google Drive, FollowUpThen, Google Sheets, BuzzStream, Pitchbox and Instapage not only help us stay organized but also helps in contacting the right people. Read more at: http://www.socialmediatoday.com/marketing/11-awesome-tools-hassle-free-influencer-outreach

Twitter can be a great platform to promote your business and there are some under-used tricks and features to take your business to greater heights. Modifications like Twitter Lists, Twitter Collections, Photo Collages, Gallery and Featured Tweets are five such simple ways to ensure your business is the best promoted one on Twitter! Read more at: http://www.socialmediatoday.com/social-networks/5-under-used-twitter-features-can-help-your-business-stand-out-online

Upon becoming a social media manager, there are some important points to note if one harbors the ambition of becoming a social media consultant. Being a social media practitioner, building a client roster, putting in the time, developing a tried and true thesis, not underestimating our personal brand, marketing ourselves outside of word-of-mouth and always keeping on improving are the keys of reaching the next level. Read more at: http://www.socialmediatoday.com/social-business/7-tips-transitioning-social-media-manager-social-media-consultant?utm_source=web&utm_medium=links&utm_content=7%20Tips%20for%20Transitioning%20from%20a%20Social%20Media%20Manager%20to%20Social%20Media%20Consultant&utm_campaign=related-items

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logic and usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influencers. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logical usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influences. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

We have to engage more people to like our content to make our content appear on customers' news feeds more and expand marketing advertisements on Facebook. The keys to improving our reach on Facebook are preferred audience targeting, detector pyramid scheme, post engagement ads, adding engaged followers and using video content. Read more at: http://www.socialmediatoday.com/marketing/5-ways-improve-your-reach-facebook

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing