How do companies attract and engage new clients while making sure the existing clients are happy? The simple answer to this question is, manage.

However, you will not find many executives who would respond to this conjecture candidly. You will, however, find plenty of companies that take the “we manage” approach with one of its most valuable assets: relationships.

While running any enterprise technology company, we’ve seen just how consistently data can be used to help improve sales. But we do know, all its good intentions to provide sales managers with a way to monitor pipeline and sales activity, CRM is still hugely inefficient. Representatives are required to spend time manually entering data, and then spend more time searching through it. While senior management clearly values the ability to monitor these representatives through CRM, the vast majority of sales people dislike the extra work and overhead it creates and generally use CRM begrudgingly – and rarely to its full potential.

Read more at : http://www.business2community.com/strategy/relationship-intelligence-companies-acquire-01702402#tAmo7XUOWfJJ6g3Z.97

If you think that the internet is the best invention of all the time, then watch your words, there is more that will amaze you more than internet ever could be, presenting - Internet of Things.

 Internet of Things (IoT) is an arrangement of interrelated registered devices, i.e. they are more advanced machines, objects, that is equipped with interesting identifiers and have the capacity to exchange information over a system without requiring human-to-human alternately human-to-computer communication.

It is basically the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data.

The IoT permits things to be sensed furthermore and remotely over existing organizational infrastructure, making chances to a greater amount to regulate the mix of the physical universe under computer-based systems, and bringing about enhanced efficiency, exactness and more investment benefit. When IoT is combined with sensors and actuators then these devices become a system to generate and analyse the life of a human and their interaction with different object that grows up the technology-human relations, which includes innovations for example, advanced mobile grids, advanced mobile homes, smart transportation smart cities. Every relic is particularly recognizable proof through its inserted registering framework anyway can inter-operate inside the existing web foundation.

Some examples of IoT based platforms are:

1. Google Home: Speaker with Google Assistant

If you loved Google Assistant in your android devices or Chromebooks, then this device is for you. It is a home Speaker system that works with the google assistant embedded in it.

2. CUJO: Smart Firewall for the Smart Home

         Is Home Security is your concern??? Then Cujo is the answer for you. It analyses the local network traffic data in real time and sends statistics on that data to cloud for further analysis. 

It’s every marketer’s dream to be able to lay their head to rest at night with the knowledge that when they wake up, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. But it’s always been an elusive goal. The dream of making money while you sleep often remains exactly that, a dream.

It’s difficult, but not entirely impossible. There’s countless examples of solo entrepreneurs, small businesses and huge corporations that have automated much of their income with much of this proliferation due to continuing advancements in technology.

Sure, we all know that email is also one of the most versatile methods for automating your income. Email is still the great lever for success. You can embrace it and live your passive income dreams, or ignore it and continue to work hard for little to no reward.

Read more about different automation campaigns here:  https://blog.crazyegg.com/2016/04/08/drive-revenue-while-sleeping/

Nowadays, business owners must be aware to prevent fraud from exposing company information and protect their employees, customers and revenue. So, they must use machine learning for fraud prevention. Machine learning uses algorithms to detect changes in digital networks which helps the IT or management team to take security measures. This article explores the ways in which machine learning can help with fraud detection. They are: 1. Identify Strange Spending Patterns, 2. Combine Supervised and Unsupervised Techniques, 3. Find Customer Anomalies, and 4. Protect Your Revenue. Read more at: http://it.toolbox.com/blogs/itmanagement/4-ways-to-detect-fraud-with-machine-learning-74728

Fraud is one of the major issues in today’s business world. It was found that 8% increase over last year in the cost per dollar of fraud losses and online retailers are the worst hit as fraudulent transactions grew 32.1% in 2015. Nowadays, data analysis has come to rescue organizations from fraud as it allows companies to create fraud risk profiles and then use existing data to identify potential fraudulent activity. This article explores the commonly used data analysis techniques used to search out fraudulent transactions. They are: Pattern Recognition, Outlier Detection, Regression Analysis, Semantic Modeling, Neural Network, and Anomaly Detection. Read more at: http://it.toolbox.com/blogs/itmanagement/how-to-detect-fraud-using-data-analysis-74726

Starting a small business can seem tough and impossible at first when, there is so much to do on the front end before you even open the doors for your customers . We are now in the age of the art of technology which uses cloud computing to store all of our information and access if from anywhere we are. Not only does this make operating a business easier, but it makes the process much more efficient. The cloud can be your secret weapon to any aspect of the start-up process of your business. Here’s how.

Read more at:  http://www.business2community.com/cloud-computing/6-ways-use-cloud-start-business-01669177#o3OZvYPJyqBGeKit.99

Many entrepreneurs who are about to launch a startup, at the very introductory stage think about what is going to happen at the end. The thought process includes how they will encash the funding in lavish parties or the big checks brought in when the company is bought under some stalwarts of the industry. While keeping up “high hopes” proves to be motivational for them, the experts have expressed this habit to be a mistake.

David Skok is a Boston area entrepreneur who has founded four start-ups and is a regular blogger touching on relevant topics reaching out to people just like him. Skok is one of the experts who is skeptical about using external factors such as accumulated wealth as a driving force for beginning entrepreneurs. He says - “The big lesson I learned was that, in the start-up world, if your primary focus is on making money, you usually won’t make money.”

Know more :  http://www.business2community.com/leadership/the-entrepreneurial-paradox-01689339#Mb6MJc1MVAxSYSjV.99

We all get those helpless looks on our face when a stack of information and numbers are thrown right in front of us which are not only difficult to understand but includes intense labour in order to be managed.

People who are regular at managing and working with data can also get lost in this labyrinth of information and end up drawing farcical conclusions. However, such troubling days are finally over. As the ways to collect and process data increases, so does the insights. So, it is high time that we ditched the traditional method of basing decisions on past experience and anecdotes in order to sell a product, and used the art of big data management to ensure better product management

Read more at : http://www.business2community.com/big-data/use-big-data-sell-account-management-01679323#yhUtXuzWvCDbDYI4.99

Data driven marketing strategies are focused on closing sales, customer retention and building loyalty. The key marketing strategies should be focused around the customer and CRM helps in the tracking customer’s movement through the sales cycle based on specific marketing campaigns and CRM systems also can give marketing exceptional access to this type of individual transaction-level data, which  allow marketers to create high-tech campaigns. This article explores the ways in which marketers are using CRM to strengthen their marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-to-strengthen-your-marketing-strategy-74702

The healthcare industry is growing at a very fast pace and unlike any other industry, this industry also requires good management in order to increase productivity. So, here comes the importance of healthcare management. According to a recent study, it is estimated that the demand for these experts will increase over 20% in the next five years and it is also found that there may be many job openings in gerontology, home health care and health care administration. Read more at: http://it.toolbox.com/blogs/marketing-strategies/it-and-administrative-job-opportunities-in-the-healthcare-industry-74696

Nowadays, digital marketing is important for any organization and is growing at a fast pace. This article link explores the digital marketing trend for the year 2017. They are - Augmented or Virtual Reality, Ad Friendly Content, and Mobile Optimization. Read more at: http://it.toolbox.com/blogs/hosting-facts/digital-marketing-in-2017-74694

Customer retention is the most important thing for any organization. It is found that increasing customer retention by just 5% could result in profits that are between 25% and 95% higher, depending on the industry. Loyalty programs make customers happy. But, many organizations cannot integrate CRM with loyalty programs. To know more about the benefits of brand loyalty, read: http://it.toolbox.com/blogs/insidecrm/customer-retention-whats-loyalty-got-to-do-with-it-74689

Nowadays, CRM has become essential for every entrepreneur. More and more organizations are utilizing CRM. But, they are still making a lot of mistakes. This article explores those mistakes and how to get rid of them in order to have a good CRM strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-mistakes-to-avoid-for-a-more-productive-2017-74665

Artificial intelligence (AI) could double annual economic growth rates by 2035 by changing the nature of work and ushering a new relationship between man and machine. The impact of AI technologies on business is projected to boost labour productivity by up to 40 percent by fundamentally changing the way work is done and reinforcing the role of people to drive growth in business.
 
“AI is poised to transform business in ways we’ve not seen since the impact of computer technology in the late 20^th century,” said Paul Daugherty, chief technology officer, Accenture, the primary company to have come up with this research result: “The combinatorial effect of AI, cloud, sophisticated analytics and other technologies is already starting to change how work is done by humans and computers, and how organizations interact with consumers in startling ways. Our research demonstrates that as AI matures, it can propel economic growth and potentially serve as a powerful remedy for stagnant productivity and labour shortages of recent decades.”

Read more on the research results of the AI impact at : https://newsroom.accenture.com/news/artificial-intelligence-poised-to-double-annual-economic-growth-rate-in-12-developed-economies-and-boost-labor-productivity-by-up-to-40-percent-by-2035-according-to-new-research-by-accenture.htm

Innovation is a very critical aspect to any business strategy. The ability to think “out-of-the-box”, makes any business stand out among others. While most regard innovation as a necessary stimulus to any business, but they look at innovation milestones as a fortuity in terms of strategy and shy away from further strategic planning or making any formula for success in terms of innovation. This, is however not the ideal way to deal with innovation. Given below are a list of keys to ensure business innovation.

1.       Having a dedicated innovation team: The most important ingredient to induce innovation is to ensure a team of creative, intelligent and dedicated people to be included in the business. To include them will provide the ticket to multitask, collaborate as well as read minds well ahead of time.

2.       Innovation Labs: This is to enhance the ecosystem of our business. With an innovation lab, a group is created that is consistently and exclusively focused on innovation.

To know more : http://www.business2community.com/business-innovation/7-things-must-succeed-innovation-01680313#K5sQRxXK0sCrXcW3.97

All businesses that are able to invest in content development are in for the best investment in the long-run. When people ask that what are some of the biggest challenges of developing tons of content? The answer is mostly organization. The key mantra to effective content management is to manage or organize your own marketing.

Those businesses with a documented content marketing strategy are far more likely to consider themselves effective at content marketing. They will also feel significantly less challenged with every aspect of content marketing, as they will generally be considered more effective in their use of all content marketing tactics and social media channels. All this enables them to justify spending a higher percentage of their marketing budget on content marketing.

Read more: http://www.business2community.com/content-marketing/5-useful-facts-regarding-content-development-01680328#Q5CHJbYX5MZkSVFG.97

An eCommerce website is successful when it has a good website design as it increases attractiveness and efficiency of the site which leads to customer conversions and sales. But, the world of web design is changing faster due to the shifting consumer demands. Thus, in order to stay on top, one has to follow the most recent trends. Read more at: http://it.toolbox.com/blogs/this-is-it/ecommerce-web-design-trends-predictions-for-2017-74590

Customer data is important for any organization. Organizations are using customer data to see how it can benefit the customers. Customer data if collected effectively can reveal important information. In order to have good customer data, first you have to ask the right question. After gathering useful information, one can begin to take the steps to improve CRM which will ultimately increase sales and attract new customers. Read more at: http://it.toolbox.com/blogs/insidecrm/how-customer-data-should-be-used-to-benefit-the-customer-themselves-74615

Nowadays, texts are read more than emails. It is found that six billion text messages are sent every day in the United States. So, text messages are important for big data analytics. It is found that in today’s world, CRM makes it easier to manage mobile marketing campaigns as it provides accurate data, which allows brands to schedule messages and thereby improves customer satisfaction. SMS is becoming important as it has a high response rate and provide the marketers with data sets such as customer names, ages and email addresses. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-transforms-your-sms-campaigns-74601

Organizations who develop a good CRM strategy must understand their customers and purchasing behaviors. These behaviors vary in different customer life cycles and therefore it becomes important to identify these various life cycle stages and understand the needs of the consumer at each phase. This article explores the main stages with the typical customer life cycle. Read more at: http://it.toolbox.com/blogs/insidecrm/defining-customer-life-cycle-stages-with-your-crm-74545