In the digital world, it becomes important for a small business to keep track of what people are talking about it online. It is very important for the business to highlight the positive reviews and make amends with the negative ones. These reviews can break or make a business, so keeping a check on such reviews using free or low cost tools is a good idea. Setting up Google Alerts that sends you notifications when new content is added for keywords specified by you is a good way to stay updated. In order to track your social influence which closely correlates to the online reputation one can use the tool Naymz. Yext helps you to ensure that information posted on websites is correct whereas Hootsuite helps you bring all your social media networks in one platform. Read more about other such tools at: https://www.entrepreneur.com/article/277908

Every company which uses Digital marketing focuses and invests a huge amount of time and money in SEO. Initially a company might do well with its SEO, but after a point of time the disaster strikes and progress slows down. Such a “SEO plateau” is bound to affect all the companies at some point of time or the other. Now, to get past such plateau is one of the greatest challenges faced by the companies. Creating content around newly identified keywords helps you surpass your SEO performance.  Working on how your content appears in SERP helps you get more organic traffic. Achieving multiple rankings for your keywords would be ideal. Targeting a larger audience throughout the entire buyer funnel is also helpful. To guarantee break through SEO plateau, one should continually create new and high quality content. Read more at: http://www.marketingprofs.com/articles/2016/30241/how-to-get-past-the-dreaded-seo-plateau

Implementation of self-service Business Intelligence (BI) can help you reap many benefits. At times non-technical professionals can make better, faster and efficient decisions by generating their own reports and conducting analyses without any sort of assistance from IT staffs. However, these self-service BI environments must be very user friendly in order to be effective. Agility, bandwidth and personnel are some of the factors that should be taken into considerations by the company before implementing self-service BI. Such self-service BI brings along independence and autonomy from IT with it. Few capabilities that these BI tools must possess are anti-hacking facilities and non-stop operation. This technological tool depends on the Enterprise Data Quality. Data Governance on the other hand helps to provide accurate information using the self-service BI tools. Read more at:  http://www.dataversity.net/self-service-bi-success-depends-upon-data-quality-governance/

LinkedIn is popular as Facebook of the professional world. Employers have less time to spare, so once they reach your profile there are few things that they would want to know at once. What are you doing currently and what job title suits you, will definitely interest the employer. Make sure that the employer doesn’t have too deep dig to find out what makes you credible and how good your writing skills are. You will have to steal the opportunity to brand yourself. Boosting about your skills and the highest professional accomplishments will attract the recruiter’s attention. Highlighting certain tools with which you have some experience can help you get the extra edge. Apart from you, what others have to say about you, also matters to the employer, so make sure you include it. Conveying your passions through word will act like icing on the cake. Read more at: https://www.entrepreneur.com/article/278708

Machine learning is a type of Artificial Intelligence that provides a computer with the ability to learn without being explicitly programmed. Machine learning focuses on the development of computer programs that can teach them to grow and change when exposed to new data. Artificial Intelligence is supposed to be the core of Big Data, producing exponential growth in the volume of data used for scientific research. Out of all two most popular machine learning techniques are, supervised and unsupervised learning. Nowadays, learning algorithms such as Bayesian networks and support vector machines is being used more extensively in daily commercial systems. To learn more read at: http://www.dataversity.net/machine-learning-now/

To optimize our sites for social media sharing, we have to ensure that the content is worth sharing. Showing off high number of social shares can impress the reader. We need to pick a service that fits our website's needs. Allowing integration of Facebook comments is much more user-friendly than creating an account and logging in just to comment. Enriching the content with a picture, title, and description becomes much more appealing to share. We also need to keep in mind the need for optimizing our social images for different social channels. Read more at: http://www.socialmediatoday.com/social-networks/6-ways-optimize-your-site-social-media-sharin

Instagram is the online social hub for marketing strategies now and using some tools to enhance our content can go a long way in promoting a product better and attracting new customers. VSCO, Enlight, Font Candy, Boomerang, Layout, Crowdfire, Iconosquare, Later, Repost, Have2Have.They are some simple but must-have tools on Instagram to ensure the content and promotion of our business is top-class. Read more at: http://www.business2community.com/instagram/10-terrific-instagram-tools-business-01588891#sG6ef97W2LxZGPvg.97

Accessibility to big data is becoming difficult nowadays. So, here comes in the concept of Indent data. Information collected about a single entity of a company is called intent data. There are two types of indent data:- 1.   Internal indent data: it is also known as first party data as it is the action which company captures on its own website. 2.   External intent data: It is also known as third party data which is collected by publisher networks. This data is collected at the IP level or through registration of users and cookies. To predict prospects, internal intent data is more useful than external indent data. Internal intent data is commonly used for prioritizing, strategically nurturing programs, campaigning etc. while external intent data is commonly used for targeting advertisement and account list, etc. Read more at: http://marketingland.com/intent-data-mean-data-driven-marketer-177773

Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:

1. Collect first party data which mostly includes name, address, gender, age, etc.

2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.

3. Try to keep the marketing strategies simple, attractive and measurable.

4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.

5. Combine your first party, second party (media generated) and third party data for optimal insight.

6. Combining first-party and third-party data is essential to find the most likely new customer.

To read more, follow: http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784

A customer relationship management (CRM) is a database which keeps all the data about the customers, their name, what they like. It determines which factor is driving the customers and which makes them angry. CRM works efficiently, when the customer calls, gives all the information like customers' name, age, if he has some disability, his all transactions with the company. All this information comes up on a single screen. CRM also has many key features which will help to know about the system. Read more at: https://www.callcentrehelper.com/an-introduction-to-customer-relationship-management-crm-systems-88296.htm

 Customers get to know about any product from the sales professionals, and sales people use certain key tips to attract the customers. Now, as the technology is advanced, people get to know about all the products, specifications, alternatives and the reviews from the customers who already used it through social media. Sales people use big data have to research on customer behavior. Big data have transformed customer behaviors. Nowadays, sales and marketing professionals also take advantage of these conversions to study the customer behavior and plan accordingly for the promotions and advertising events. Read more at: 

http://bigdataanalyticsnews.com/big-data-has-proved-to-be-the-absolute-enhancer-of-business-sales/

Websites must be designed keeping visitors in mind.  The website should also be properly organized. It is always advisable to make the site mobile compatible and can be accessed by everyone, including the blind, elderly, or physically challenged. The pages must load quickly, must be mobile compatible. All browsers should be compatible. Read more at: http://it.toolbox.com/blogs/understanding-crm/the-importance-of-a-user-friendly-site-73572

Being a sales organization, there are few things that you need to take care of if you are lying behind your competitors. An organization in order to be at the top, should always aim at making a trend analysis so as to anticipate changes that could turn into opportunities and threats in near future. In today's world without appropriate digital marketing tools one can never aspire to be at the top. Therefore, choosing your digital tools smartly is always a wise decision. Sophisticated analysis should be used not just for sales optimization but also for risk minimization. Apart from technologies and digital tools investing in human capital can also provide you with that extra edge. A clear vision accompanied by a leadership commitment can always help an organization to stand out from the rest of the crowd. To know more follow: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-sales-secrets-of-high-growth-companies

Traditional structured databases are being replaced by databases which are often used in clouds. Well, the problem that such databases bring along with them is that it's very difficult to back up these databases. However, these databases can be protected through multisite replication. To run a node-level backup of the data on one node of the multi-node system is one of the most common methods used to back up these databases. One can also backup their database using a snapshot. Data IO helps to make this process of backing up databases easy. Read more at: https://storageswiss.com/2016/06/07/backing-up-massive-cloud-databases/

In the near future physical wallets will be replaced by mobile wallets. A comprehensive research was conducted on the trends and growth rates in the smart phones and mobile wallets market, consumer behavior towards mobile wallets vs. plastic money vs. real money, and also on the reactions of the social media to the mobile wallets. It was found that, Asia Pacific is one of the fastest growing region in mobile wallet market and is growing at a rate of 40%. A few shortcomings may be noted in this regard: different cash transfer channels, lack of awareness, stringent policies, low margins and poor web connectivity in several areas. Read more at: http://www.blueoceanmi.com/news-details?id=190

 Instead of cracking your head on the entire data available it is of utmost importance to target the data which actually matters. Here are 5 ways to do so:-

1. First, find out the KPI (key performance indicator) of interest.

2. Drain out the noise that is creating useless buzz. This includes activities like likes and retweets graphs.

3. Filter the data patterns that make sense and avoid irrelevant or accidental patterns.

4. Use these data patterns to generate meaningful conclusions.

5. Avoid redundancies by sharing information. This is a key point in the field of analytics.

To read more, follow: http://marketingland.com/blinded-by-data-181971

Customers nowadays want the same experience in the B2B world as they wanted in B2C area. As a result, sales leaders are expected to do more with less. So just focusing on technology would not do. To make your product look attractive is always one field where you can work on, to improve your sales. Ensuring that the local sales manager and retailers always stay updated with upcoming changes in the sales process and new sales technology, also helps you to get more demand for your product. In order to enjoy greater market share, a seller should always aim at taking a leadership role in the market. Keeping your sales operation coordinated through centralized systematic organizations is always an add-on. One also needs to be careful about whom is he assigns the task to sale his product, which means that leader of sales operation should be high-potential leader. Read more at: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/looking-beyond-technology-to-drive-sales-operations

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

Google it! Maybe this is the most famous expression used nowadays in the generation of internet. So when you count on Google so much, here are some facts that you must be aware of. Google keeps track of everything you search, record or watch. You can view all of your information related to search history and activity in maps by visiting "My Activity" tool. So you want your Google to stop tracking all your information? To know more about this, follow:  http://www.businessinsider.in/How-to-see-everything-Google-knows-about-you/articleshow/52981983.cms

Just when call drops and poor cellular connectivity was taking people's sleep away, Wireless Broadband Alliance (WBA) came to their rescue. Recently a paper was published by them, where, according to them Wi-Fi calling can offer coverage extension when cellular network signals cannot reach the customer. Wi-Fi calling can play a significant role in addressing industry issues and can also act more efficiently than its more expensive counterpoints, like small cells and distributed antenna system (DAS). Read more at: http://timesofindia.indiatimes.com/tech/tech-news/Wi-Fi-calling-can-offer-better-connectivity-Wireless-Broadband-Alliance/articleshow/52976834.cms