Yes, if companies need anything in 2017 they are Data Scientists.

But why , what is so special about them? And the answer is :

Data scientists tracks millions of data sets and provides concrete information for organizations looking to break their data into meaningful information that can be used at all levels in the organization.

As this is the data century , every company wants to recommend its users what they are most likely to choose and hence the need of Data Scientists to study the data and extract various pattern from it and hence creating a 360-degree view of their customers. This not only impresses the customers but also helps the companies in understanding their customers better and hence improving their services according to the customers.

So , in a nutshell yaa companies do need Data Scientists.

You can read more at  http://www.datasciencecentral.com/profiles/blogs/why-large-companies-need-data-science-experts-like-you

What is dark data ? The large amount of data collected by companies that goes useless due to lack of analysis(39%) or structure(25%) or even sometimes due to lack of proper tools(13%) is known as the dark data. If used/analyzed properly gives a new dimension to the companies.

But how can we harness the dark data. Well it’s no rocket science , just some simple measures and you have a whole new dimension of data.Here are just a few of them :-

• Keep a track of user logins and various checkout at different locations, this helps in creating a 360-degree view of the user.

• Mobile phone data, this will help to illuminate an array of new product and marketing opportunities, and hence improve marketing effectiveness.

• Free text input, such as feedback can be analysed to determine if general sentiment of the feedback is positive or negative.

Data when properly harnessed can be a powerful and can serve as a gateway to new insights, developing new opportunities and boosting your business into the data-driven century.

You can read more at http://www.datasciencecentral.com/profiles/blogs/dark-data-the-billion-dollar-opportunity

Brands are an important part of any business and brand perception is equally important in today’s business world. Companies always want to ensure a positive brand perception among their target consumers, but they don’t control brand perception—consumers do.  According to a research, it was found that 45% of brand perception can be attributed to what a company says and how it says it. Companies must monitor brand perception with the help of some tools. Read more about  the importance and tools of brand perception at: http://www.business2community.com/branding/brand-perception-matters-companies-can-measure-01734675#zovVqLQb4MdUrqrl.97

The search engine optimization or SEO is changing with time. What was true for 2013 or 2015 is not true in 2017 as many things changed on the Internet. Author Avinash Nair in his article writes about some positive changes that are going to make SEO better in 2017. They are- There will be a variety of content for SEO. Now we will see a blend of art and technology. There will be mobile optimized sites. Marketers will invest in a reliable SEO tool which will monitor your backlink profile regularly and dismiss unnatural links. Social media platforms will help as search engines and it will increase and optimizing for voice search will be another trend in 2017. Read more at: http://www.business2community.com/seo/seo-trends-seo-2017-look-like-01732992#WIStzFGaZqogrrgp.97

Data Science is one of the hottest job of the 21st century. But is it easy to be a data scientist , and the answer is it’s not hard. But here are some of the things that one need to avoid to be a bad data scientist :

• Focus on tools rather than business problems :

Yaa tools do matter, but what is even more important is the problem you are working on, it should be the basis of all your decisions.

• Planning communication last :

Communication helps in getting various insights about our ideas and hence help in improving our approach to handle a particular problem.

• Data analysis without a question / plan :

Data without a plan or motive is useless and we often end with more of the things we don’t need than the things we really need.

• Don’t read enough :

This is a mistake that everyone makes, to be updated with the recent development tends helps in constantly improving our skill set and hence benefits the organization.

• Fail to simplify :

Data Scientist generally fail to maintain the core idea behind their product and hence end upwith something which is much complicated for the end users.

• Don’t sell well :

The job of data scientist doesn’t end with creating the product , he must know how to sell it, how to reach to the end users.

You can read more at http://ucanalytics.com/blogs/6-worst-mistakes-for-data-scientists-and-how-to-avoid-them-explained-with-quotable-quotes/

Nowadays, work-life balance is essential for any employee as excessive work pressure is detrimental to human health and can lead to a lot of stress, anxiety and frustration and which in turn can reduce productivity. Lewis Robinson (Business Consultant), in his article writes that employers must focus on the work-life balance in the following ways: 1. Give Your Employees the Opportunity to Work Remotely, 2. Encourage Your Employees to Take Routine Breaks Throughout the Course of the Day, 3. Organize Remote Work Meetings, 4. Lend Your Workers a Helping Hand, and 5. Help Brand New Parents. Read more at: http://it.toolbox.com/blogs/understanding-crm/5-ways-companies-can-achieve-worklife-balance-75224

Data driven decisions are a must in today’s world. As technological progress is being made every second, the reliance on BI is also increasing. Now people are moving on to Self Service BI. But the question is: Are they making better decisions as a result of it or are they failing in its implementation? 

Daan Pepijn, in his article at cmswire.com has listed down six critical questions that lead you towards right implementation of Self Service BI in your business. These questions are:

1.       Do you have the right data sources?

2.       Do you have the capability to warehouse your data properly?

3.       What analytics solutions do you have on hand?

4.       How well does your BI solution integrate with existing platforms?

5.       Is your reporting mechanism both powerful and easy to understand?

6.       Does your BI solution enable better compliance?

 
Do ask these questions before implementing your BI solution, because, correct implementation has the power to yield an ROI of $10.66 for every dollar spent.

To know more, please visit the following link:

http://www.cmswire.com/information-management/essential-building-blocks-of-an-effective-self-service-bi-strategy/

In the past few decades, Customer Relationship Management (CRM) has evolved and is being implemented in various industries. What used to be typically connected with retail industry, is now projected to reach $17.5 billion by 2025 in healthcare industry. Within this industry, this software benefits in the following areas:

•         Billing
  CRM software assist in collecting and updating customer payment details, tracking transactions and getting real time insights into payments processing using analytics tools          
• Outreach
  By getting better access to customer data, CRM users reach out to different segments of customers and also maintain continuous communication with them.
•          Workflow Automation
  By automating workflows using CRM, customer retention can be increased by 27%.
•          Data Security
  CRM enhances security by encrypting sensitive information and creating data backups.
•         Compliance
  Unlawful data fines can be prevented by using CRM to simplify HIPAA and other compliance requirement processes.
•          Patient Satisfaction
  Patient satisfaction levels can be increased by implementing CRM at each level of interaction with them.
  
  To know more, please read the following article at insidecrm.com:
  http://it.toolbox.com/blogs/insidecrm/6-crm-benefits-for-healthcare-providers-75202

It’s almost time to say goodbye to 2016 and welcome 2017. Justin Wilson (Digital Marketing consultant based in Manchester, UK) in his article explores the trends to look out for during the next twelve months. They are: Display Ads Evolve, Augmented Reality Will Be Back, Content Marketing Gets Tougher, Internet of Things will be important in digital marketing. Read more at: http://www.business2community.com/digital-marketing/2017-digital-marketing-trends-01731208#jv46d5b2dDxdfCIC.97

Traditional marketing methods like blogs and emails are replacing newer methods like conversation between businesses and customers. Traditional marketing is a one-way communication, from the company to the audience. But, in the new marketing model, the customer is an active part of the conversation, sharing insights and information with the marketer and then the model is patterned. Read more at: http://it.toolbox.com/blogs/insidecrm/changing-patterns-of-crm-75113

Data Analytics is the science of examining raw data with the purpose of drawing conclusions from it. In today’s environment, where data driven business decisions are the norm, becoming familiar with data analysis tools and techniques is key to professional growth.

According to market sources, India will face a demand supply gap of 2,00,000 analytics professionals between 2016-19.

So, get trained in data analytics…Understand data driven application design, accelerate your learning curve, engage your customers well, improve your ROI and gain competitive advantage.

Sigmaway presents its Data Analytics training in Delhi, India, for those who think it is worth exploring a career in Analytics.

Gain from the experience of the best in class – With over 25 years of combined experience, our trainers have used the power of data analytics and generated huge benefits for clients.

Content: Hands on exercises on RapidMiner to understand Data Analytics tools and concepts; Case studies to emulate industry applications. Topics covered include Text Mining, Web Mining, Fraud Analytics, Decision Trees and Sentiment Analysis.

For details, contact: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/analytics/24-data-analytics-training-delhi-india-7-8-january-2017  to register.

Date: 7th & 8th January, 2017, DELHI, India

Eligibility: No pre-requisites. Students need ID proof to avail discount

Certification: Training certificate provided on training completion.

Investment for Students: Rs. 3,000 + 15% tax

Investment for Professionals: Rs. 5,000 + 15% tax

Early bird discounts also available! And progressive discounts for Groups (conditions apply)

“Stop waiting for things to happen, go out and make them happen" ~Unknown

Search engine optimization is the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft), by gaining high ranking on the SERP by incorporating search engine friendly elements on the website.

In this digital world, standing out of the crowd is a necessity for survival and growth and SEO is its key.

So, learn and implement search engine optimization to improve your outreach…Understand the tools, accelerate your learning, increase search traffic, improve your brand awareness and gain competitive advantage.

Content: Introduction to Digital Marketing, Search Engine Optimization concepts and tools, Webmaster. Gain hands on experience from the best in class.

Eligibility: No pre-requisites.

Certification: Training certificate provided on training completion.

Register at: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/digital-marketing/search-engine-optimization/28-search-engine-optimization-workshop-delhi

Date: 17th & 18th December, 2016, DELHI, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi – 110092

Investment: Rs. 5,000 + 15% tax. Early bird discounts also available! And progressive Discounts for Groups (conditions apply)

Lean Six Sigma is a globally accepted set of tools, techniques and project management practices that can improve the performance of any process and is coveted by leading international corporations

Become a Lean Six Sigma Green Belt…gain problem solving skills; learn to leverage analytical tools; make your resume stand out from your peers.

Learn from the best in class – our trainers are certified Master Black Belts / Black Belts with international experience.

Contents: Lean and Six Sigma concepts; Group exercise and Case study; Reference Material handouts; Online access to key reference material

Our Key Differentiator: Post training access to online discussion forums and periodic Webinars, and 1 Green Belt project mentoring session by seasoned Black Belt..

Eligibility: No pre-requisites. Students need ID proof to avail discount

Certification: GB Trained and Tested - On 100% Attendance of Classroom Session and passing Online Assessment. Certification means: Competent in basic Lean Concepts and Six Sigma analytical tools necessary for executing Green Belt projects. (If you complete our training and then do a live project, we also provide Green Belt Project Certification, on review of project report and Affidavit from your organization)

Register at: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/lean-six-sigma-training/25-green-belt-training-delhi-india-19-22-december-2016

Date: 19^th to 22^nd  December, 2016, Delhi, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi – 110092

Investment for Students: Rs. 5,000 + 15% taxes

Investment for Professionals: Rs. 20,000 + 15% taxes

Early bird discounts also available! And progressive discounts for Groups (conditions apply)

We all have access to the internet these days! Either we want to shop something, visit some place or some other stuff we want to do. We give a surf over the internet. How smart we are.

What if we tell you, your pet, car, lights or any other daily life object you interact with can be smarter? In this era of the internet and computing just being smart isn’t enough, we have to make things smart we should deal them in a smarter way.

Internet of things aka IoT is the technology which deals with the ever-growing network of objects or living being or any other thing that feature an IP Address for internet connectivity and the communication that occurs between these objects and other internet enabled devices/systems.

Sigmaway has designed IoT Sigma Workshop which gives you an introduction towards how to make smart devices and how to let anything be on internet in a very friendly and easy way.

Get Trained in IoT……Build the future.

Contents: IoT Introduction; Raspberry Pi Session; Web Technologies Intro, Live Projects; Online access to key reference material.

Our Key Differentiator: Post training access to online discussion forums and periodic Webinars

Eligibility: No pre-requisites. Students need ID proof to avail discount

Certification: IoT Sigma Certification - On 100% Attendance of Classroom Session and completing task given.

Certification means that he/she is competent in basic Concepts of IoT techniques and tools necessary for development of an IoT Platform. (If you complete our training and then do a live project, we also provide IoT Certification, on review of project report and Affidavit from your organization).

Register at: http://www.gosigmaway.com/events/robotics-iot/iot/29-iot-sigma-workshop-delhi  or email: trainings@gosigmaway.com

Date: 27-28 December, DELHI, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi - 110092

 Investment for Students: Rs. 1,500 + 15% taxes

Investment for Professionals: Rs. 5,000 + 15% taxes

Early bird discounts also available! And Progressive Discounts for Groups (conditions apply)

Maintaining a good relationship with customers is the most important thing in any business. Promises made to customers must be fulfilled. The CRM system can help in this area by reminding you the details of your interactions with customers and also can remind you of the details of all your contacts with the customer, i.e. everything from the initial sales calls to follow-up and service work. Read more at: http://it.toolbox.com/blogs/insidecrm/giving-customers-what-they-want-with-crm-75060

Nowadays, mobile CRM is important for businesses. Data theft is a serious issue for any organization. This article explores some of the steps that an organization need to protect your business from the hazards of data theft. They are: Encryption of data, set strong passwords, track laptops with remote software, and you must be able to wipe files from mobile devices if they are stolen or lost. Read more at: http://it.toolbox.com/blogs/insidecrm/mobile-security-with-crm-75054

2017 is just around the corner. It’s the time to evaluate the digital approach of the organization. According to the author, Gal Borenstein (founder and CEO of the Borenstein Group) writes in his article that in 2017, GPS-Based SEO will overtake keywords as mobile dominates search, Most of the social media platforms will now focus on generating sponsorship and advertising, Website branding will pose a major design challenge, Content Marketing will face some challenges, Marketers will find it difficult to develop and differentiate between authentic and relevant content. Read more at: http://www.business2community.com/infographics/top-10-digital-branding-marketing-trends-2017-infographic-01719513#KGPtk6OPstaYWKVk.97

Every entrepreneur wants to expand their business and while doing so, one need capital, smart strategy, passion and more importantly to invest in technology. But, one need to invest in the right tech strategies to be successful. This article focuses on the right tech strategies that business owners should concentrate on. These are: Focus on Mobile, Leverage on Social Media, Become a Third-Party Seller, and Harness the Power of Big-Data. Read more at: http://it.toolbox.com/blogs/understanding-crm/5-tech-strategies-for-commercial-business-expansion-75037

Strong online presence is a must for every business. Customers search the Internet for information before purchasing. Start-up owners should keep in mind before creating a digital marketing strategy. They are: 1. Use your starting position as a baseline to measure your overall progress against, 2. Determine your startup’s goals; ensure these goals are specific, measurable, and realistic, 3. Identify your customers, and 4. Study your competitors. Read more at: http://www.business2community.com/infographics/develop-digital-marketing-strategy-startup-infographic-01716308#pzq2KMyLHcEZeDKJ.97

In today’s business world, digital marketing should be an important business strategy. But, it should not be limited to the online spectrum only. Businesses should consider the print medium as a part of online marketing strategy. Print and digital medium should work together to grow your business. Read more at: http://www.business2community.com/marketing/print-important-part-online-marketing-strategy-01717842#3TKoSv2DtBUQkVi1.97