In any organization, cross selling and up selling are the two most important things. Cross-selling and up-selling increases your revenue and then strengthen your relationship with your customer and build loyalty as well as trust. CRM helps cross-selling and up-selling in several ways. Read more at: http://it.toolbox.com/blogs/insidecrm/crosssell-upsell-and-crm-75010
Branding is important for any organization. It helps organizations to brand your business. But, you must constantly fine tune your brand. The CRM system is a major tool for reforming your brand. An organization can use the data in your CRM system to help re-target your messages which will in turn help to publicize your business. Read more at: http://it.toolbox.com/blogs/insidecrm/refreshing-your-brand-with-crm-75011
Most organizations use sales pipeline as a snapshot of future cash flow, but, you can do more that by using sales pipeline. You can use sales pipeline as a strategic growth tool, using it as a channel to help you prioritize resources for critical sales, identify stuck opportunities, and create new opportunities based on metrics from historical data. CRM can help any organization by capturing more leads, team with marketing team to engage prospects, tailor content to match prospects, measure your performance and improve, and control your sales cycle. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-can-drive-better-sales-results-in-every-phase-of-the-sales-cycle-74937
A CRM system is successful only when it is used correctly and efficiently. It saves money if it is properly implemented and used. CRM system should be such that people will want to use it. Generally, CRM systems are used by leaders, so it can be treated as another leadership tool which can help to increase productivity and enhance sales outcomes. It can also be used as a sales tool in meetings, to generate managerial reports, and as a customer analytics tool. Read more at: http://it.toolbox.com/blogs/insidecrm/your-crm-system-is-only-as-successful-as-the-people-feeding-it-74938
Apps are important for any marketers. So, it’s important to optimize their mobile apps. Marketers must create an app such that customers want to come back to that app again and again. So, it requires continuous testing and optimization. Read more at: http://www.business2community.com/mobile-apps/app-prepared-holiday-season-01714411#licV3563IasBkJzv.97
We are at the end of 2016 and as we are moving on to 2017, can see the shift in the SEO market. Based on the current situation, the following SEO trends are likely to succeed, and you may have to change your existing website. Some of them are: Voice Search is set to dominate, Secure sites will be favored more, Social content may emerge as a new SEO strategy, Integration of machine learning may open new doors etc. Read more at: http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#s14Jlg5SurMsSFOj.97
The higher education sector is evolving at a great pace. Tuition costs are soaring. Higher education software providers are also offering a customer relationship management platform tailored to their client base. Nowadays, most CRM vendors are targeting higher education as this sector is highly profitable. This article explores the different ways CRM is helping the higher education business. They are: Manages Student Learning Outcomes, Improves Student Data Tracking, Improves Campus Management, and Enables Personalized Learning Management. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-crm-makes-the-grade-in-higher-education-74958
Nowadays, companies are using the Internet of Things (IoT) as a source of data. But, most companies are not using IoT data for their sales and marketing departments. We need to know the reason of this discrepancy. The gap is generally technical, and two different technical groups need to work together to tie the IoT to customer relationship management systems. This article explores the ways IoT data streams will improve the quality and impact of CRM data. They are : Usage rate, preventive maintenance and cross marketing. Read more at: http://it.toolbox.com/blogs/insidecrm/3-iot-data-streams-that-improve-the-quality-of-your-crm-data-74960
Social media is inextricably related to almost every aspect of daily life. It has changed the communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.
In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:
Read more at: http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99
In today’s business world, due to tough competition, some organizations find it difficult to control ERP budgets both at the implementation stage and well beyond into the full life cycle of the application. But, organizations need to find some ways to gain control of ERP costs. ERP implementation managers should identify and plan to reduce the chance of overrunning the budget from the beginning of the implementation stage. Read more at: http://it.toolbox.com/blogs/inside-erp/6-ways-to-gain-control-of-erp-costs-74917
Artificial Intelligence or AI is gaining importance in today’s business world. But, we must know what is AI in ERP before proceeding. It is a powerful way to efficiently and accurately extend the capabilities of ERP. One of the most important functions of ERP is to help organizations streamline their activities and take decisions about everything from production to sales. AI extends these abilities by analyzing large historical data sets and organizations can then use these historical data sets to learn past patterns of behavior. Read more at: http://it.toolbox.com/blogs/inside-erp/3-ways-ai-improves-erp-74922
Converting analytics to action is a nightmare as it is fraught with problems, of which, not the least is the political nature of organizational decision-making. When it comes to ROI, we see lots of organizations taking on the analytics bandwagon and are happy to have more insight into which pages, and segments are driving returns. A host of digital tools can transform data into pretty dashboards to help improve ROI.
Overall, businesses do a great job of monitoring, understanding, and utilizing ROI information–translating it into effective actions. These relatively simple metrics guide managers on which messages, segments, products, and channels are working their best, allowing them to tweak strategy in order to improve market performance and intelligence. Still, sometimes issues of data quality and politics impede implementation of the right actions based on available data.
Constantly improvising on the quality of data is essential to remain ahead of business competition. However, failing to do so will result in a fatal erosion in the value of your most valuable asset, data, which is why it is vital to manage and maintain it effectively. 99% of marketers feel the urge to turn data into insights, yet 75% of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience.
It’s impossible to provide outstanding customer experience with incomplete and incorrect customer data. However, improving the quality of your CRM data doesn’t have to be costly or time consuming.
Read here how you can effectively improve the quality of your CRM data: http://www.business2community.com/big-data/ensure-crm-data-fit-purpose-01706169#BufvU0yIxvoRxkdm.99
It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.
This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.
Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business
Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99
Several times, I come across students, tech enthusiasts, learners, teachers as well as business owners while going through an IoT workshop/seminars. They find it mesmerizing and amazing but they always ask me is there any venture or organization that is working on this technology? Yes, there are many companies that are working in this technology and doing a great job on it. So, here is the least of some global IoT leaders:
Amazon Web Services:
Since, cloud has a very huge role and contribution in IoT, Amazon Web Services is the biggest cloud provider on which you can count on. As we know that cloud is used to store the huge amount of data, AWS offers powerful services to gain insights of that data.
AT&T:
When it comes to the connectivity, AT&T is the one we have in mind. AT&T also is a key enabler of IoT banking on their Broadband network. This company have their own cloud based IoT development portal named as M2X.
CISCO:
No one can deny that when it comes to the networking devices, CISCO is a global leader in them. CISCO has developed a range of IoT devices. Starting from switches, routers, fog computing services, up to the data management, security services, analysis and automation.
Google:
Massive Search Engine, Self-Driving cars, Cloud functions, and the developer of many more technologies out there. Google have been through a long span of development and already leading the IoT market in form of Google Cloud. Google is in great position to serve IoT consumer applications.
IBM:
IBM is making a big push in the IoT market in form of "Watson", its IoT cloud platform for the development of IoT devices, smart products and much more. IBM is hoping to initiate its cognitive technologies in IoT devices.
There are many other market leaders like as Microsoft, Intel, Oracle, Samsung, Siemens, Qualcomm, Mediatek, and many more which are also developing for the IoT and giving up a great push to the technology and smart devices these days, so there is a biggest wave of opportunities is on-going in this era of technology for developers, investors, consumers too. "World is digitizing, Are you Ready for it?".
The holiday season is important for retailers and manufacturers as consumer buying increases by as much as 40% which in turn increases shipping. Thus, companies will deliver more products and financial institutions will also see a noticeable increase in transactions. Nowadays, consumers purchase products online. So, it is important for companies to have a good big data application which must focus on product and customer analytics, which will improve customer service, decrease time-to-market, and provide analysts with actionable intelligence to make business decisions. Read more at: http://it.toolbox.com/blogs/database-administration/big-data-planning-for-peak-season-74893
Organizations need to segment their customers and deal with each segment differently. In this way, an organization can give more attention to customers and in return will lead to more profit. This segmentation can be done using tools included in your CRM system. The segmentation becomes easy with the help of CRM tools. But, you must decide how to segment meaningfully. Read more at: http://it.toolbox.com/blogs/insidecrm/segmenting-customers-by-quality-in-crm-74857
Data is the latest weapon in the market and is the deciding leader in almost all the industries, especially consumer packaged goods, or CPG. The key reason being, the fast changing consumer preferences and influx of larger pool of 21st century competition, primarily the retailers – both, brick & mortar and online.
However, in spite of this gigantic pile of data generated every single day, the plight of CPG companies is similar to a soldier who is given a latest automatic machine gun but doesn’t know how to effectively use it. There are companies who just don’t know what to do with the data. Those who know, are, perhaps, not using it efficiently.
To know more of effective use of data, read on : http://blog.fractalanalytics.com/big-data-visualization/what-shapes-your-analytics-maturity-pathway/
In recent times, marketing has become an integral part of any business. Your business may offer the best products or services in the industry, but without continuous projection of the product to the customers, the chances of your competitors taking over your products is very high.
In the early 1950s and 1960s, marketing was production oriented and the quality of the production was the driving factor of marketing. Later, as new production technologies started to develop, techniques evolved simultaneously to meet the needs of the customers and efforts were made to maximize customization. But the next major advancement in marketing is literally hacking the brain of the customer.
Neuroscience is the field of study where the response to products and consumer decision-making is understood at the level of body and mind. The Neuromarketing concept is based on a model wherein the major thinking part of human activity, including emotion, takes place in the subconscious area that is below the levels of controlled awareness. For this reason, the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.
Neuromarketing is a flexible method to determine customer preferences and brand loyalty, because it can apply to anyone who has developed an opinion about a product or company.
To know more on neuromarketing, read : http://blog.fractalanalytics.com/integrated-marketing-effectiveness/neuroscience-in-marketing/
To be successful in any business, you must focus on customers i.e. you must be customer centric. Organizations must look at business from a customer's perspective and get a whole new vision of what they are doing. This will in turn improve the service you can give to the customers. CRM is a powerful tool for building the customer-centric business as it establishes a 360-degree view of your customers and use that information to serve customers better. It also tracks all your dealings with customers and potential customers. Read more at: http://it.toolbox.com/blogs/insidecrm/customercentric-with-crm-74862