In the recent years, advertising has become more accurate and particularly with the support of better information. This expansion in accuracy is due to the development of computerized advertising. 5 reasons how data science could be the advertising wave of the future are: (i) it is a requirement for marketers, it gives advertisers the capacity to set up client profiles and design coordinated strategies, (ii) portable applications can give knowledge about client’s conduct on the web and their interests, (iii) it helps in streamlining and enunciation of the client travel, (iv) it helps in increasing brand income and also increases advertising spending plans, (v) cloud capabilities helps advertisers run investigations on an assortment of data. Read more at: http://www.datasciencecentral.com/profiles/blogs/5-reasons-why-data-science-could-be-the-advertising-wave-of-the

The effectiveness of a strategy lies in its implementation. Before demonetization, India’s was 13% to the GD but the target is to cannibalize cash usage to 5 to 6% of GDP in coming years.  No single action leads to a transformation. The first to come was the Jan Dhan scheme, then comes the linking of Aadhaar number and the mother of all may be GST. With the GST, caps on cash transactions, opportunities to evade tax has shrunk. One may even see the 2,000 notes in circulation shrink as the RBI accelerates supply of lower denomination currencies which are on the rise. Read more at: http://economictimes.indiatimes.com/industry/banking/finance/banking/is-the-digital-india-dream-fading-think-again/articleshow/59276009.cms

Investors ask these questions before investing like: “Have I picked up the right schemes?” or “Should I change my portfolio?” Here are a few major mistakes noticed during interactions with some investors. 1) Starting without any clue, 2) Focus on returns, 3) Portfolio full of top performers, 4) Novices looking for jackpot 5) A dozen schemes for diversification. Finally, always focus on your goals, investment horizon and risk profile while choosing a scheme. Read more at:  http://economictimes.indiatimes.com/mf/analysis/how-to-pick-the-right-equity-mutual-fund-schemes/articleshow/59381480.cms

Debates have started in some countries to make cash as well as ATMs extinct in 5-10 years. According to an estimate by the ATM Industry Association (ATMAI), there are more than 3 million ATMs worldwide and the number of financial transactions— in a month is close of 9 billion. The banking system in many countries is modernizing, and installation of ATMs is part of the process. Value-added services like balance enquiry, funds transfer and bill payment are offered. In India, interoperability of ATMs is one of the unique features. Read more at: http://economictimes.indiatimes.com/industry/banking/finance/banking/50-years-after-invention-atms-are-still-here-to-stay/articleshow/59403164.cms

Natural disasters bring loss of life and property and some insurance covers protect yourself and family during any natural calamity. Life insurance provides cover in case of death by special perils like fire, storm, cyclone, earthquake, and flood. A term policy supports the family in case of any unforeseen circumstances and the premium rate for the same is normally low. Home insurance also provides protection against burglary, damage and electrical breakdowns. Personal accident insurance is useful in case of permanent disability and death; you get 100% lump sum amount of the sum insured and in case of partial disability, you get some percentage of the sum insured, depending upon the insurance company. Read more at: http://www.financialexpress.com/money/insurance/crisis-insurance-how-to-protect-yourself-against-natural-disasters/624700/

Warranty &Indemnity (W&I) Insurance is a tool to protect both the buyer and the seller against financial loss resulting from a misrepresentation in, or breach of the warranties. These clauses remain the most heavily negotiated clauses. While the usage of W&I Insurance is gradually increasing it still remains untapped largely due to parties’ unawareness about its benefits and perception of the premium costs being high. The main reasons for taking this are speedy recovery of money, sense of security, financial comfort and flexibility. W&I bridges the gap between parties’ perception of the amount of risk and liability that each party should bear. Read more at:  http://www.financialexpress.com/money/insurance/warranty-and-indeminity-insurance-still-not-adequately-tapped-in-india/539763/

Only filing ITR is not enough. It is also necessary to keep abreast of the latest changes in ITR rules so as to make your return filing complete in all respects. Ten facts to keep in mind before filing ITR this year for last financial year are: 1) Due date for filing returns 2) Mandatory return filing 3) Change in law with respect to revised return 4) Linking of Aadhaar card with PAN 5) Dividend Tax 6) Return filing mandatory even if TDS is deducted 7) TDS and Form 26AS 8) Savings Bank Interest Income 9) Schedule AL 10) E-Verification of Income Tax Returns. These are the important steps that are required to complete the process of online income tax return filing. Read more at: http://www.financialexpress.com/money/ten-facts-to-know-about-filing-income-tax-return-this-year/730293/

Messaging application WhatsApp has initiated discussions with Indian banks and other institutions to allow its users to make payments via United Payments Interface (UPI), which facilitates instant fund transfer between two bank accounts on the mobile platform. With UPI allowing instant settlement of funds between peers, all banks need to do is to integrate their systems with WhatsApp, which can identify the correct recipient. Read more at: http://economictimes.indiatimes.com/industry/banking/finance/banking/you-may-transfer-money-via-whatsapp-soon/good-news-for-you/slideshow/59281092.cms

Infrastructure players are happy when they can complete a project in a short period of time. Regulatory changes may now undo all the good work the government has put in and may be the cause for project delays across India. The GST regime is estimated an 8-9% “tax impact”. Under the Insolvency and Bankruptcy Code (IBC), the lenders appoint their own person to run the show and virtually take over the assets, leading to liquidation within 180-270 days which has worried the banks about their own survival.  Read more at: http://economictimes.indiatimes.com/industry/banking/finance/banking/banks-or-india-inc-who-will-come-back-from-the-brink-first/articleshow/59404105.cms

Drone economics are classically disruptive. Already drones can accomplish tasks in some hours that take people days. They can provide deeply detailed visual data for a tiny fraction of the cost of acquiring the same data by other means. They’re becoming crucial in workplace safety, removing people from precarious processes such as cell-tower inspection. And they offer, literally, a new view into business: Their low-overhead perspective is bringing new insights and capabilities to fields and factories alike. The drone economy is real, and you need a strategy for exploiting it. Here’s how to think about what’s happening — and what’s going to happen. 1) Capturing reality for the cost of a nice lunch 2) Rising from the ground to fill the missing middle 3) Autonomous, small and countless 4) The rise of cloud robotics 5) Cool is not enough. Drones as ubiquitous as sprinklers: We’ve come a long way from weapons, sci-fi movies, and headlines. But in the prosaic applications of advanced technologies lie their real impact. Read more at: https://hbr.org/cover-story/2017/05/drones-go-to-work

Telecommunication sector in India is one of the fastest growing entities,contributing significantly to the GDP. It is expected to provide huge employment opportunities in the next five years and the smartphone market will surpass the US to be the second largest in the world.There has been high FDI and companies like Bharti Airtel,Apple,Reliance have realised the benefits of investing in this area. The government too has been proactive to ensure that customers get access to a smooth and hassle free network. India is estimated to have 700 million internet users by 2025 and the introduction of 5G spectrum in the near future provides a bright future ahead for the Indian telecom market.Read more at: https://www.ibef.org/industry/telecommunications.aspx

WhatsApp messages and calls are end-to-end encrypted and cannot be  decoded by even the company itself. Though some claim that end-to-end encryption is not safe from the social point of view, violation of privacy of billions poses a counter logic. One can also opt out of advertisements by Facebook on the app by simply not sharing his/her phone number. So we can briefly conclude that our privacy is safely protected in WhatsApp.Read more at: http://www.pcadvisor.co.uk/feature/internet/how-secure-is-whatsapp-whatsapp-security-encryption-explained-3637780/

Central government jobs are estimated to increase by 2.83 lakh in 2018,growing from 32.84 lakh in 2016. The major recruiter will be the Police department followed by postal service. The Ministries of Home,External Affairs,Skill Development and Entrepreneurship,Civil Aviation,Mines and many others will add substantially to their already existing workforce. The Ministry of Water Resources estimates an addition of 3632 members for River Development and Ganga Rejuvenation. The scenario is quite encouraging for the young generation of the country as the government is emphasizing on employability and enhanced skill development. Read more at:  http://indianexpress.com/article/business/budget/union-budget-2017-jaitley-about-2-83-lakh-estimated-central-government-jobs-by-2018-4520572/

The best way to save money is to have a savings goal. A savings account has to be chosen wisely and a fixed amount every month must be deposited in that account. Setting up an emergency fund is necessary. Carefully considering the monthly expenditure is another aspect and setting up a budget for future from that is advisable. One should find smart ways in shopping like comparing between sites and be tech-savvy in using apps which offer attractive discounts time and again. A Flexible Spending Account(FAS) for emergency purposes is a way to save money before tax deduction. Finally,tracking the progress throughout in regular intervals will ensure better savings in the present day.Read more at: http://www.bankrate.com/banking/savings/10-saving-money-tips-for-2017-make-it-the-year-you-finally-get-serious-about-saving/

BHIM(Bharat Interface for Money) is a government initiative and developed by the National Payments Corporation of India(NPCI). It is an app where only one UPI-enabled bank account can be added. BHIM offers attractive features like free unlimited transactions between accounts with no commission and hidden charges. It is synced directly with the bank account and there is no need of any wallet recharge like other private payment apps like Paytm and Mobikwik. The inclusion of more people into the digitized world through BHIM,however,remains a challenge for NPCI and it must initiate programmes to spread the technology and ensure that it is accepted at physical and online stores and public transports. Read more at:  http://www.bhimguide.in/2017/01/difference-between-bhim-upi-this-app-is.html?m=1

A research on airline pricing has revealed that flight carriers adopt a pricing system which is far different from the conventional dynamic pricing. Seats are priced over a time series before a flight's departure,not by the number of seats available at a time. Ticket prices have the probability to be the cheapest 5-7 weeks prior to the departure. Flight companies always want to ensure full capacity takeoffs. So the 'seat bucket' at lower prices increase when they perceive that sale is not up to the mark. Moreover,there is a 'seat bucket' for a particular price. Ten days before departure,price to decrease has the least probability. Hence a customer who waits last-minute discounts might fail to absorb his intended benefits.Read more at: http://blogs.lse.ac.uk/europpblog/2017/05/20/the-hidden-sides-of-dynamic-pricing-for-airline-tickets/

Things to look out for while buying a used car include checking the car's interior and exterior,performing a test drive,checking out fuel leakage,to have a professional mechanic inspect it,reading reviews online,reviewing the demanded price,decoding the VIN,looking into the vehicle's performance report and going through all the papers and documents of the car. A used car can be a buyer's headache if not examined properly before purchase.Read more at: https://blog.allstate.com/10-things-to-look-for-when-buying-a-used-car/

In June 2017, the Government of India, launched Startup India Hub to provide a platform for sharing knowledge and skills about startups in India. It has invested 10,000 crores in this regard to help new companies combat the lack of capital. With the definition of a startup being changed (a market existence of 7 or lesser number of years); startups are a major employer at present. The implementation and entrepreneurship has to be improved and a conducive atmosphere has to be created alongside for posting a positive message to the thriving and aspiring startups in India. Read more at: http://www.forbesindia.com/article/leaderboard/startup-india-on-track-gradually/47395/1