A feedback survey lays the foundation for decisions and changes within a business. It is an easy-to-use tool for gathering representative and relevant data that helps to take decisions, streamline workflows, improve management processes, and make business changes. Customer satisfaction surveys allow you to get to know what your customers want from your company. It also helps to see how your brand is perceived by audiences. Sabina Stoiciu (writer for 123ContactForm), writes in her article how to use feedback to maximize business effectiveness. To know more, follow: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness

Communication Service Providers (CSPs) supplies a variety of services to business and other customers, such as high speed Internet, TV, and both wireless and traditional phone services. But customer satisfaction is very difficult. CSPs must deliver superior customer service and support in order to retain customers and acquire new ones. First Call Resolution (FCR) is critical because it directly impacts customer satisfaction. Larry Lien (responsible for product definition, product marketing, and strategy at Resolve), writes in his article about the best practices that CSPs can implement. Read more at: http://www.in.techradar.com/news/software/business-software/5-best-practices-to-improve-CSP-call-center-support/articleshow/44997854.cms

E-Marketing has adopted Responsive Design. Responsive Design addresses important layout issues that result from the production of mobile screens (smartphones, tablets).Responsive Design also translates the challenges of new design layouts; combining ergonomic techniques and appeal in one search for optimization.  But for emails, companies focus on reactivity and deliverability. Jonathan Murray (NP6 Country Manager), writes in his article about how to combine trends and emailing, while maintaining good delivery and conversion rates. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/e-marketing-with-all-the-trimmings/1242

CPQ is a set of software applications which enables businesses to Configure, Price and Quote. Nowadays CPQ solutions are providing a platform to quickly adapt and launch goods and services. CPQ tools can be used as software-as-a-service (SaaS) through the cloud. It can help to break down organizational barriers and provide a single view of all aspects of the customer i.e. sales process and product. Mark Bishop (Product marketing manager at CloudSense), writes in his article about key points to consider when a company consider to implement CPQ. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/cpq-7-ways-to-get-it-right/1246

Organizations must to exploit social media – whether it is social media listening, online analytics, social media intelligence but few organizations do it. Claire Snook (Content Strategist at sixth sense) writes in her article writes about some tips on how brands, regardless of size, can gain competitive advantage. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/how-to-derive-actionable-insight-from-social-data/1078

Small businesses can generate ROI if they integrate email marketing with client engagement platforms. These tools are applications that can be integrated into a business website, email campaigns, or social marketing software – enabling clients to interact with a business from anywhere at any time. Some examples of these tools are online payments, online scheduling, file sharing, electronic forms and signatures, event registration, surveys and more. If email marketing is done in a right way then it can generate ROI and increase customer engagement.  To know more, follow (Ran Oelgiesser, Chief Marketing Officer of vCita)’s article link: http://digitalmarketingmagazine.co.uk/articles/boosting-email-marketing-campaigns-with-client-engagement-platforms-and-scheduling-tools/1236

According to a recent survey by Dimension Data, it was found that for younger Generation Y consumers, electronic messaging, social media and smartphone applications are preferred over traditional voice calls when interacting with a company. Technology is providing a way of overcoming limitations of the past. Cloud technology will be the game changer in customer service. In another survey by Dimension Data, it was found that 77.6% said cloud technology had helped cut costs to serve customers, another 65% already using cloud-based technology solutions agreed that it had provided access to new and enhanced functionality. For 64.8% of the respondents, the technology had improved flexibility. Read more at: http://www.rcrwireless.com/20141201/opinion/reality-check/reality-check-taking-customer-service-cloud-tag10

According to a survey in UK, it was found that 84 per cent of 18-34 year olds are happy to share their personal data with brands by registering and logging into sites with their identities from social networks. Consumers are worried about sharing personal information out of fear that companies will not use it properly. So, it's important to show consumers how you value data privacy and be clear on exactly how their data will be used. It is essential for companies to give a clear notification to consumers about how their personal data will be used. To know more, follow Patrick Salyer (CEO of Gigya)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/data-collection-all-consumers-want-is-transparency-relevance-and-convenience/1238

Visual social intelligence brings businesses closer to their customers. If companies have real-time data, they can identify influencers, respond to customer concerns, and track business success. Social media intelligence gathered and analyzed by the marketing team is useful for campaign planning, PR tracking, and influencer identification. Social intelligence provides insightful information to roles across businesses. It measures the success of KPIs and other success measurement factors, thus improving customer service. Read more at: : http://www.socialmediatoday.com/content/connecting-businesses-customers-using-visual-social-intelligence

Brands and retailers have the ability to connect directly with their customers and create a more personal shopping experience. Companies can leverage geo-targeting tools to know from where your customer is and user-generated content. Companies can also create a social center with aggregated content from multiple social channels to capture audiences online. Amir Zonozi (Contributor) writes in his article about some tips on holiday social-media marketing. Read more at: http://www.entrepreneur.com/article/240217

Today's contact center must leave traditional approaches behind and transit itself into a real-time customer engagement center. According to Donna Fluss (founder and president of DMG Consulting), real-time analytics is quickly becoming a necessity in customer service. Recent innovations gives an organization a practical approach to use real-time input from customers and enterprise business intelligence solutions to optimize service experience. Real-time speech analytics takes traditional speech analytics to the next level, looking at interactions while they are happening. According to Frost & Sullivan's "2014 Big Data and Analytics Survey", it was reported that 75 percent of firms have either deployed or plan to deploy a real-time analytics solution in their organizations. Read more at: http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/5-Hot-Customer-Service-Technologies-100524.aspx

Social media has opened the gates of consumer data and outdated demographic advertisements. Companies can gain a lot of information on individuals through their social media accounts. Every post made, comment liked, or page shared gives an insight into who we are. New features also allow social media sites to learn why certain ads don’t appeal to us, and which ones we tend to react more. Managing vast information in a social media site is a complicated process. Read more at: http://www.socialmediatoday.com/content/using-data-better-social-retargeting

Next-generation technologies adopted by telecom service providers has led to worldwide growth in the Operation Support Systems (OSS) and Business Support Systems (BSS) software market. According to a market study by TechNavio, this market is expected to grow at a CAGR of 17.85 percent from 2015 to 2019. In order to reduce operational expenses, telecom operators outsource most of their service functionality -- such as infrastructure, operations and management -- to vendors who can optimize their business. Also increased usage of cloud computing in OSS/BSS is also expected to push market growth. Read more at: http://www.socialmediatoday.com/content/how-telecom-service-providers-will-evolve-2015-0

B2B marketing requires a longer sales process and the need to build customer loyalty with market-savvy and knowledgeable customers. B2B marketing is tough and continuously changing. B2B marketers also rely heavily on other parts of the business – sales, operations, finance etc. to drive successful marketing campaigns. Mary Wieder-Bottaro (Business Development & Marketing Associate located in Verona, Italy) writes in her article about the roadblocks that arise during B2B marketing. Read more at: http://www.socialmediatoday.com/content/5-b2b-marketing-roadblocks-and-how-deal

According to a report by corporate finance adviser Hampleton Partners, it was found that investment for Internet-connected devices is growing at a fast pace and the report also highlighted the fact that $9.4 billion has been spent in the past three years to acquire so-called "Internet of Things" suppliers, with $5 billion, or more than half of the total, in the first nine months of 2014. Read more at: http://www.reuters.com/article/2014/11/27/us-internet-m-a-idUSKCN0JB14220141127

Nowadays businesses are vying for customers’ attention and making strategy on how to attract customers to your site and convince them to buy. One important strategy is to offer value in the form of content. The content is a powerful tool that business house can use to boost brand and elevate sales. It was found that 40% of marketers report that inbound marketing, including content such as blogs and social media, demonstrate positive return on investment for a company. According to research by Ipsos OTX, photos are the most popular form of content shared on social media. To know more, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/how-engaged-are-your-social-customers/1225

Customer Lifetime Value (CLV) is the buzzword in today’s world. CLV has the ability to measure by sector, product type and purchase occasion. CLV is also linked with brand loyalty and ease of brand switching. It is dependent on many factors, from customer personality types to the ability for a brand to differentiate the experience it offers. According to a study by Sitecore, it was found that in the retail sector people expect customer loyalty to be low. The automobile sector faces challenges when it comes to growing CLV, as customer demand is typically driven by a range of factors; technological advancements, public opinion, cost, life stage and fashion. The media and technology and telecoms industries also face a similar challenge. In a nutshell, it was found that 64% of brands believe improving customer experience is the route to focus on CLV and move customers towards the ideal bracket of remaining loyal. To know more, follow Shawn Cabral (VP Corporate Marketing at Sitecore)’s article link: http://digitalmarketingmagazine.co.uk/customer-experience/how-do-sectors-compare-when-it-comes-to-customer-lifetime-value/1228

Companies need to provide easy access across platforms and services including the cloud, mobile devices, customer portals, social platforms, and the Web. On the other hand they must protect customer security and ensure that customers get what they pay for. Businesses must reassess their approach to identity management in order to prosper in fast-paced environment. Identity and access management (IAM) tools enable or deny access based on some criteria, and users, employees and partners. Companies who are looking to support innovative services for customers can leverage identity relationship management (IRM) platforms. IRM can support multiple devices, react to context, and scale up to accommodate millions of users at a time without any performance degradation or service disruption. To know more, follow Neil Chapman (Senior Vice President & Managing Director EMEA)’s article link: http://digitalmarketingmagazine.co.uk/customer-experience/harness-identity-management-to-thrive-in-the-age-of-the-customer/1229

Marketing is the most important aspect in business world. But, companies over market and under market their products. Overmarketing makes things worse. If you undermarket, you lose sales and if you overmarket you can turn prospect customers. The most common form of overmarketing in today’s world of email is sending too many messages to the same customer. Successful marketing can be described as giving the right message to the right customer at the right time through the right medium. CRM strategy prevents companies to over market their products  Rick Cook (writer of technology) writes in his article about some points to follow when implementing a successful marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-prevents-overmarketing-62584

Successful adoption of CRM system begins when companies make a good strategy to adopt CRM. It begins when implementation team begins training as soon as the product decision is made. Another aspect is the adoption of training and for training it is advisable to consider each group of users that will adopt the new system. A CRM training strategy can make or break a CRM system. Companies have to make sure users are properly prepared to adopt the new system by beginning the training early, customizing training to each user group, and re-training on a regular basis. Read more at: http://it.toolbox.com/blogs/insidecrm/is-your-crm-training-strategy-good-enough-64696