Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic

In a recent report from FOLIO and Lyris, it was found that 54% of companies in the publishing industry say list growth is a major email marketing pain point. Other top email pain points include dynamic content (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), content automation (29%), and segmentation (30%). Read more at: http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points

Definition of customer loyalty is changing as the digital revolution is helping consumers to be more media literate. Nowadays a mobile app can make a real difference. Apps allow us to create a shopping and loyalty experience where a brand demonstrates their promise. Apps can also learn about customers by phone and usage data, and can communicate through a personalized message. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/growing-loyalty-through-apps/1179

Organizations are in a dilemma whether to invest in an on-premises or cloud based infrastructure solution, which solution will return a greater ROI. We have to remember that what works in one location might not work in another location. But if any organization wants to get the best value, a cloud provider can offer as much security, control, visibility and network as you would find in an on-premises solution. To know more, follow Geoff Mina (CEO, Connect First)’s article link: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/887/Default.aspx

Consumers provide their opinion about their experience to various sources based on a single transaction. Business organizations can take steps to ensure their customer relationships accommodate consumer preferences, opinions, and requests without any hesitation. So, Flexible customer relationship management is a must for increasing business revenue, preserving brand awareness, and managing business reputations.  It must involve automated marketing and advertising campaigns, premium customer service practices, and comprehensive accountability for all customer interactions. Read more at: http://it.toolbox.com/blogs/insidecrm/customize-your-crm-system-for-flexible-customer-relationships-64581

In a recent survey by Econsultancy Multichannel Retail it was found that online shoppers want more flexibility in delivery options. It was further found that a fixed date for delivery was the most popular choice (31%), followed by next day delivery and the ability to collect from stores (both 24%). The most important process in any digital marketing is customer fulfillment. Consumers want smarter delivery options. To make timely delivery, flexibility is needed on behalf of eCommerce firms and delivery fleets, as well as innovative technology that can accept deliveries on the behalf of consumers even if they are out. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/fulfilment-the-final-frontier-for-digital-marketers/1180

Nowadays an organization can track conversations across social media, analyze sentiment and opinions, and segment customers. An organization thinks that with the help of these tools they can get a complete picture of their customers. But this is not the case. Tracking and analyzing sentiment is an added advantage to an organization. But, in order to reach the next level marketers need to know who is talking about them and why. This is possible with the help of next generation social media analysis. Social media strategist should consider psycho graphics and interests of consumers in addition to the demographic grouping, conversation tracking and sentiment & opinion analysis. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/social-media-it-s-not-just-about-the-what-it-s-about-the-who/1162

According to a report by Gartner, analysts estimate that poor data quality is costing organizations on average £9 million annually. Another report by CIO tells us that organizations should be not only protect data but also ensure its quality. Organizations should be aware of bad data. So, to know about how to trust data quality, follow the article written by Peter Walker (Country Manager UKI, Information Builders) at: : http://digitalmarketingmagazine.co.uk/digital-marketing-data/is-your-data-quality-suspect/1132

Focus groups and social media monitoring tools make it easy for organizations to collect data and consumer responses. There are a few drawbacks connected to brands that marketers need to keep in mind when measuring the success of campaigns. They are- sentiment, dilution and differentiation. To know more, follow the article by Ben Hookway (CEO of Relative Insight) at: http://digitalmarketingmagazine.co.uk/articles/three-critical-things-to-keep-in-mind-with-brand-language

Real-time marketing (RTM) is the latest trend in the world of digital marketing. But, we need to know what is RTM. Real-time marketing (RTM) is the practice of brands and media companies jumping on social trends to join conversations with consumers. In RTM, brands join conversations to become part of the trend. Read more about RTM, follow: http://digitalmarketingmagazine.co.uk/social-media-marketing/trendology-the-data-behind-real-time-marketing/1147

Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146

NetFortris (Provider of cloud-based voice and data networking solutions), has launched a new version of Enterprise Contact Center solution. This version has new features which includes PCI-compliant credit card security, multimedia queuing, and skills-based routing. This new credit card security helps consumers to use a secure virtual keypad to enter credit card information. To know more, follow: : http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/NetFortris-Enhances-its-Enterprise-Contact-Center-Solution-100334.aspx

According to a recent study by CareerBuilder, it was found that 43% of retailers plan to hire additional workers for the holiday season. Now with the approaching holiday season there is an increase in call volumes. Companies need a way to handle all of these inbound calls. So, many companies are turning to virtual call centers. A virtual call center can help companies cut costs while still providing customer service. To know more, follow: http://www.business2community.com/sales-management/strategy-managing-high-call-volumes-holiday-season-integrated-virtual-call-center-01050802

There are many challenges that a contact center may face. But, one of the challenges is to improve the level of agent productivity while maintaining a high standard of service. Every customer requires attention, but sometimes the agents are not in a position to respond to every single customer and this leads to a lower level of service. A contact center can improve both agent productivity and the quality of service by choosing the right software. Carl Noblitt (VP Account Management, AireSpring), in his article writes about some ways by which a contact center can improve productivity. To know more, follow: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/873/Default.aspx

The main goal of business is earning profit. Companies should find ways to maximize efficiency and service without facing any cost reduction. One such way is by implementing Dynamic Scheduling System which will use the Geo-location information and track activities of your field service men. With the help of such information, a company will be able to know what your workforce is actually doing with their work time and can design a management strategy. Helen T Dellomes (Freelance Writer), writes in his article about how Dynamic Scheduling System can help you to boost your company's productivity. To know more, follow: http://ezinearticles.com/?Maximize-Your-Business-Profit-Through-Dynamic-Scheduling&id=8739980

Pure tag management software/solution has become omnipresent. Every company wants to own one. But it is a feature and not a product segment. So, the future of "tags" is shifting to data management. Most TMS providers are now engaging in unification platforms, by which all the data collected from various channels and devices can connect and interact. These can be utilized by marketers so as to reduce spending, and increase marketing efficiencies. The future of tag management is digital marketing. It gives marketer agility and ownership of their data. To know more about tag management and its benefits and the future challenges it faces, read the article by Contributor Hollis Thomases (veteran of the interactive marketing world) at: http://marketingland.com/future-tag-management-102355

Social media and smart phones help dissatisfied consumers to raise their voice. Most companies understand the extent to which a company’s image can be damaged, but many companies do not know that technology also exists to help and improve their customer service standards. To know more how Contact center management software can help companies to take corrective action, follow: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/869/Default.aspx

Many companies have found some ways to generate business results through collaboration. In a recent webinar, structured approach to social business was explored. But what is structured collaboration. Jim Lundy (CEO and lead analyst for Aragon Research), explains it as an association of existing social techniques with product management technologies augmented by predictive analytics. He also says that "Collaboration isn't new, but teams that move fast are going to do more collaboration. They're going to do it with more people. And they're going to get to those outcomes faster."  To know more, follow: http://www.cmswire.com/cms/social-business/the-next-phase-of-collaboration-getting-the-job-done-026898.php

Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at:  http://www.cmswire.com/cms/digital-marketing/location-data-fuels-the-future-of-marketing-026908.php

Healthcare IT outsourcing market (HCIT) depends on health insurance industry, healthcare systems industry, and pharmaceutical industry. According to a report, this industry is expected to grow at a CAGR of 7.6%, to reach $50.4 billion by 2018 from $35 billion in 2013. 72% of the global HCIT outsourcing market is from North America and is expected to reach $36 billion by 2018 from $25 billion in 2013. The factors which contribute to the growth of the market are the rising pressure to curb healthcare costs across the globe, growing need to manage cash flow in back-office administration and IT management systems of healthcare provider, payers. Read more at: http://www.reportsnreports.com/reports/267152-healthcare-it-outsourcing-market-by-application-provider-ehr-rcm-lims-payer-crm-claims-management-fraud-detection-billing-life-science-erp-ctms-cdms-operational-scm-bpm-infrastructure-ims-cloud-computing-industry-global-forecast-to-2018.html