Organizations must to exploit social media – whether it is social media listening, online analytics, social media intelligence but few organizations do it. Claire Snook (Content Strategist at sixth sense) writes in her article writes about some tips on how brands, regardless of size, can gain competitive advantage. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/how-to-derive-actionable-insight-from-social-data/1078