AdvaTel, an Australian software company, developed BestTime, a product which improves productivity and also enhances customer experience. With the help of BestTime, potential callers can choose to receive a reminder via SMS or web page notification when the call waiting time is lower and it also helps in better management of a call center. Read more at: http://www.contactcenterworld.com/view/contact-center-news/totally-new-concept-in-call-center-management.aspx
A lot of automation is taking place in healthcare industry nowadays. Patient-focused customer relationship management (CRM) is gaining importance. Patients are using the Internet for their interactions with other companies. They perceive that health care providers who provide patient CRM are effective. These providers often have higher patient satisfaction scores. David Gillman (Analyst with Studio B), writes in his article the benefits who deploy patient CRM systems. Read more at: http://it.toolbox.com/blogs/insidecrm/health-care-crm-how-much-can-patients-do-on-their-own-63314
When a company implements CRM Solution, usability should be the most important criteria because it is found that CRM systems work only if they’re used; if the system is too complicated, it will never serve the purpose for which you purchased it. But, we should know what is meant by usability. Usability refers to the ease of use. It measures how well a user interacts with the CRM application. But, it is not this simple. There are many factors to measure usability. Jeff Orloff (an analyst with Studio B) writes in his article about usability in details. Read more at: : http://it.toolbox.com/blogs/insidecrm/usability-as-a-selection-criterion-for-crm-63210
In-memory computing (IMC) does not have any relationship with customer relationship management (CRM). But, when it is combined with columnar database structure, IMC has the potential to change the transactional side of business systems and processes. Majority of business software technology uses on-disk relational databases. But, it is changing. According to Mark White, Global Consulting CTO at Deloitte Consulting Technology, IMC will eventually become the new standard. Mae Kowalke (journalist and communications professional) writes in her article about how IMC can impact one’s business. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-inmemory-computing-can-improve-your-crm-system-63229
CRM software is used in many organizations. But first, we need to know what a CRM Software is? CRM software helps to keep track of an organization’s current and future client interactions. There are many CRM solutions available in the market, and choosing the right one is critical. The right CRM solution should be used fully and should not hinder business processes or operations. Some CRM systems have extra features that may not be used to their full potential and therefore is a waste of money. Coordination across each department is another aspect while choosing a good CRM. But we have to remember that successful CRM is not limited to the functionality and capability of the system itself; it relies on employees making successful contact with customers also. Read more at: : http://it.toolbox.com/blogs/insidecrm/the-secret-to-crm-success-what-your-competition-doesnt-want-you-to-know-63230
Security breaches are common in every organization. Some breaches lead to possible threat to important data. So, CRM (Customer Relationship Management) data security has become important. Jerri Ledford (Writer of Business Technology) writes in her article about common security mistakes that organizations are making. To know more, follow: : http://it.toolbox.com/blogs/insidecrm/4-common-mistakes-in-crm-security-63231
Big Data means different to different industry e.g. to computer manufacturers, big data analytics could mean demand for expensive servers and storage arrays; to the communications or cloud industry, the movement of data. But, for general people it means Big Data Analytics. The impact of change could be far-reaching and unpredictable. The budget spent on advertising via electronic, print and display media could costs double for data collection and analysis with impact which is immense. In the age of analytical marketing, we see firms collect more and more data in order to fine tune their analysis and increase competitive edge. To know more, follow Barry Schaeffer (principal consultant with Content Life Cycle Consulting)’s article link: http://www.cmswire.com/cms/big-data/look-before-you-leap-into-the-big-data-revolution-026873.php
Digital marketing is based on data. It can be measured and tested, and we can learn something valuable from each campaign that we complete. Grant A. Johnson (Founder of Johnson Direct and Digital) writes in his article about some points which are to be kept in mind when creating a digital marketing campaign. To know more, follow: : http://www.marketingprofs.com/articles/2014/25056/a-seven-item-checklist-for-measurable-marketing-in-the-digital-age
Organizations who have sensitive data and are required to put their sensitive data in the cloud opt for hybrid cloud. Companies looking to expand their presence into the cloud also opt for hybrid cloud. According to a report, the growth rates of both hybrid and private clouds come in the range of 40% to 45%. This article by Sharon Gaudin (Computerworld UK) describes some basics that every IT manager should consider if enterprises are looking to use a hybrid of public and private cloud set-ups. To know more, follow: http://www.computerworlduk.com/in-depth/cloud-computing/3581099/five-tips-for-building-a-successful-hybrid-cloud/
The top trends for the year 2015 can be divided into three groups. They are: Merging the Real and Virtual World which includes Computing Everywhere, The Internet of Things, and 3D Printing. The second group is Intelligence Everywhere which includes Advanced Pervasive and Invisible Analytics, Context-Rich Systems and Smart Machines. The third group is Emergence of the New IT Reality. To know more about these emerging trends, follow: : http://www.cmswire.com/cms/internet-of-things/top-10-strategic-tech-trends-for-2015-gartnersym-infographic-026777.php
vRad (Virtual Radiologic) released its latest Radiology Patient Care Indices, which will be available for free and unrestricted use. It is the U.S.A.'s largest telemedicine company and radiology practice. It enables hospitals, health systems and radiology departments to use normalized data for comparing their own usage of CT imaging in the Emergency Department with similar organizations across the U.S. However, using analytics to improve measuring, benchmarking and proving overall healthcare value is not simple. One must know what to measure, how to measure it, and what benchmark goals to opt and a sound knowledge of radiology analytics. Read more at: http://www.vision-systems.com/marketwired/2014/10/14/vrad-continues-empowering-radiology-with-access-to-big-data-analytics-and-insights.html
The National Hockey League (NHL) is focusing on making a substantial investment in analytics to evaluate players' performance. Other than ticket pricing, analytics can be applied in other revenue stream like sponsorship investments by corporate partners. Using analytics in sports sponsorship provides answers to sponsors like why they are getting value by working with a sports organization. It also helps to state issues when a team or athlete is unsuccessful in competition. Thus, a wealth of new data is available to sports organizations. To know more, go through the article by Adam Grossman, Ben Shields, Irving Rein (authors of The Sports Strategist: Developing Leaders for a High-Performance Industry) at: http://blog.oup.com/2014/10/advancement-sports-analytics-business/
According to John Sculley (entrepreneur and the former CEO of Pepsi-Cola and Apple) a drastic change is taking place in marketing with the expansion of incredible new technologies like big data, cloud computing and numerous miniature sensors as well as mobile devices, making customers smarter. Nowadays customers value each other's opinion more than the producers'. With the beginning of a big-data marketing era, the prospects for entrepreneurs to disrupt and build companies have improved because technology costs have reduced. Read more at: http://www.entrepreneur.com/article/238363
According to a study by MarketingProfs and the Content Marketing Institute, it was found that Business-to-consumer (B2C) content marketers struggle tracking their content marketing return on investment (ROI). According to another study by B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all. Read more at: http://www.marketingprofs.com/charts/2014/26252/2015-b2c-content-marketing-benchmarks-budgets-and-trends
According to a recent report from Marin Software, 88% of enterprise marketers are using digital retargeting to re-engage users who haven't purchased on initial visits. The most popular tools for retargeting come from Google. 89% of marketers re-target using the company's Remarketing Lists for Search Ads (RLSA) or the Google Display Network (GDN). To know more, follow: http://www.marketingprofs.com/charts/2014/26218/marketing-retargeting-benchmarks-trends-and-challenges
Auto Trader is an automotive classified website located in the United Kingdom, owned by Trader Media Group. The Auto Trader Group is conveying market insights to motor vehicle dealers who advertise on its website at a high speed with the help of Hadoop and other analytics software. The analytics project, called Audience Hub, has helped transform the website. The company is creating a web portal from which their customers may access data on consumers' interaction with their vehicle listings. To know more, go through the article by CLINT BOULTON (Staff Reporter for CIO Journal) at: http://blogs.wsj.com/cio/2014/10/14/how-autotrader-put-analytics-in-the-drivers-seat/
Finding balance between data size and analytical modeling needs can be a problematic process in big data analytics. But it is essential for the success of big data analytics projects. The size of big data sources at social networking companies can obstruct analytics efforts. So, restraining the opportunity of an analysis by using data sampling techniques can be helpful. On the other hand, there are many businesses that lack the data needed to answer key business questions. For those organizations, development of effective analytical models can only take place after new data types are acquired and their analytics infrastructure is built. To know more, go through the article by Ed Burns (site editor of SearchBusinessAnalytics) at: http://searchbusinessanalytics.techtarget.com/feature/Balance-required-between-big-data-volume-analytics-needs
The KYC platform launched by eClerx enables both seller and buyer clients to establish and conduct KYC processes. Reduction of regulatory risk and compliance across multiple jurisdictions is ensured under high level of supervision. Clients using eClerx's KYC offering are able to extra proficiently involve in business relationships and decrease the possibility of illegal activities such as money laundering. Organizations, not properly managing their KYC, face risk and reputation. Therefore KYC has come into the regulatory forefront and is an indispensable component of enterprise risk. Read more at: http://www.hedgeweek.com/2014/10/13/211289/eclerx-launches-know-your-customer-solution
According to David Bannister (editor at Banking Technology magazine), there has been a change in retail banking in the UK in recent years. A steady change has been noticed in the type of organizations that provide banking services and the way that both these new and incumbent providers transact with customers. However, change may be driven by the non-financial organizations as well. In many cases, these organizations are well known consumer brands with collections of customer loyalty. One such category is UK supermarkets which enjoy positive perceptions among their customers, thus suggesting that they are providing better customer satisfaction than banks. So, banks must retain focus on improving customer sentiment and make sure that people do not switch. Read more at: http://www.bankingtech.com/248682/the-rise-of-the-challenger-banks/
Audio Branding is an important aspect nowadays. But, what is Audio Branding? It is a distinct musical identity that expresses a product or service's promise, personality. It defines your brand essence and value. The best practice is to have a clear process for developing your audio brand. Colleen Fahey (US managing director of Sixième Son) and Laurence Minsky (an associate professor in the marketing communication department at Columbia College, Chicago), writes about the processes which audio branding agencies have developed some methods to keep the team from going off track. Read more at: http://www.marketingprofs.com/articles/2014/26202/how-to-get-the-most-of-out-of-best-practices-in-audio-branding