More CEOs are recognizing established companies as a more formidable competitor than an outsider. In order to excel in today's game changing competition, we need to understand what game we are playing. At the beginning, employees understand their jobs, later they lack this capability as the company emphasizes more on organizing customers and products rather than their actual reason from where they started. The KPIs stays disconnected from customer needs, leading to disruption of business. Game changing innovation requires us to 1) Step outside of our organization silos by thinking new products and services from customer point of view using newer technologies. 2) Use right incentives and metrics to cannibalize the market in long run assisting employees to link their efforts to over company's strategies. 3) become faster and flexible to respond to the inevitable shifts by simplifying existing decision making processes. Read more at:-http://timoelliott.com/blog/2015/07/3-key-steps-to-game-changing-innovation.html

In today’s digital age, the marketing landscape has totally transformed and so have the principles. Originally, there is 4P’s of marketing. Michael Wight (a valued contributor to Business 2 Community), writes about the 4Ps of digital or online marketing. They are - People, Performance, Programmatic, and Platforms. Read more at: http://www.business2community.com/online-marketing/4ps-online-marketing-01389936#FYXp6pHqScYfWh1o.97

Nowadays, many people buy goods online. Due to this growth in e-commerce, consumption by consumers has increased and this increased competition among the merchants. Nick Campbell (a valued contributor to Business 2 Community), writes about eight e-commerce design trends in 2016 which will optimize user experience, bring products into the spotlight, and convert casual visitors into loyal customers. Read more at: http://www.business2community.com/ecommerce/8-ecommerce-design-trends-2016-ignite-selling-potential-store-01390953#MFE1EzOH3EwT1kEl.97

Cloud computing has changed our way of thinking. It changed the way we think about technology. Nowadays, businesses no longer need on-premises computing resources. Companies use of-premises resources for infrastructure, software, and storage and which in turn needs fewer tech sales people. Read more about how cloud computing has affected tech sales jobs at: http://it.toolbox.com/blogs/accessible-bi/cloud-computings-effect-on-tech-sales-jobs-70588

Data is important when you target customers. You can also discover their age, location, and occupation. Through social media, you can discover their other interests. To know more about how data can be useful to segment and target your audience, follow: http://www.business2community.com/digital-marketing/using-data-segment-target-audience-01384351#5xGyKfZAbDXd6lYe.97

Every company tries to find new and creative ways of marketing. Every company tries to stand out from the crowd. Josh MacDonald (a valued contributor to Business 2 Community), writes in his article about the reasons why direct mail is better than email marketing. Read more at - http://www.business2community.com/marketing/4-reasons-direct-mail-better-email-marketing-01387896#4WMCPgGxvcugkt3W.97

Nowadays, cloud technology has infiltrated into the businesses of all kinds. Marketing is one main sector that has benefited abundantly from cloud technology, as it has tremendous capacity to amplify the efficiency of marketing processes. Shraddha Tewari (Editor at AceCloudHosting.com), writes about how cloud-based services have revolutionized the marketing world. Read more at - http://www.business2community.com/cloud-computing/6-things-competitors-know-cloud-based-marketing-applications-01382632#wzCTRyALvpvQlzRr.97

Every business must have a goal. But, what is a goal in business terms. It must be Specific, Measurable, Attainable, Realistic, and Time-Bound or SMART. Business goals must be more specific. But, it’s important to have the right metrics to meet the goal.  Juli Durante (a valued contributor to Business 2 Community), writes about the metrics one should consider to track goals regarding revenue and growth at - http://www.business2community.com/business-intelligence/what-metrics-are-important-to-track-for-revenue-and-growth-goals-01371656#qUBrOOx5Gil6mEec.97

2015 is ending and 2016 is yet to begin. It’s time to take a look at the future trends in B2B marketing for the year 2016. Tim Asimos (VP & Director of Digital Innovation) writes in his article about some upcoming trends in B2B marketing for the year 2016. Content marketing, marketing automation, paid amplification and mobile optimization will all continue to be popular in 2016 also. Marketing Apps, Podcasting, Live Streaming and Video Shows, Email Marketing, etc. are some upcoming trends in the coming year. Read more at -  http://www.business2community.com/b2b-marketing/9-b2b-marketing-trends-watch-2016-01386396#cZ2my6GMz64WGbfq.97

Digital technologies are expanding and digital advertising strategies are also evolving. Ellen Gomes (a valued contributor to Business 2 Community), writes in this article about some new digital marketing strategies, some future  digital marketing strategies and some tips on how you can increase marketing ROI by incorporating them into campaigns. They are - Mobile Video Advertising, Native Advertising, and Behavioral Targeting. Some future trends are - Virtual Reality, Wearables, and Beacons and Bluetooth Low Energy. Read more at - - http://www.business2community.com/brandviews/marketo/6-trending-cutting-edge-digital-marketing-strategies-need-know-01385304#McXhWKt6rROtT7KR.97

Recently, the sales landscape has changed and one of the biggest changes has been the growth of the group of sales decision makers. The decision making process has become a group activity. So, meeting the challenges of the new group-oriented environment requires a change in everything from tactics to philosophy on the part of the sales team also. This is where the knowledge of CRM is important. The 360-degree view of the customer provided by CRM lets you understand the customer at a deeper level and this information can then be used to provide better customer experience. Read more at - http://it.toolbox.com/blogs/insidecrm/crm-and-selling-to-the-group-70527

CRM plays a vital role in a successful marketing campaign by doing everything from keeping multiple campaigns straight to segmenting sub-populations to be targeted by the campaigns. One of the major benefits CRM offers marketing campaigns is the granularity and also helps in emphasizing on the people who are most likely to respond to this particular campaign. CRM makes it easy to keep the responses honest so you can judge the success of each individual campaign and also makes it easy to keep track of the details of each response. Read more about the benefits of CRM in organizing marketing campaigns at - http://it.toolbox.com/blogs/insidecrm/managing-a-marketing-campaign-with-crm-70528

Sales process must be consistent. It gives the opportunity to apply best practices of sales and gives everyone involved in the sales process a consistent set of expectations. According to industry experts, CRM should play a major role in setting and implementing a sales process. CRM system help in designing an effective process and also helps managers track the sales efforts of all members of the sales force. TO know more how a CRM helps to build a consistent sales process, follow: http://it.toolbox.com/blogs/insidecrm/build-a-consistent-sales-process-with-crm-70524

Small business doesn’t have huge capital and are not always prepared to employ different marketing techniques. On the other hand, social media usually involve little or no expense. Because of this, small businesses that do not have large amounts of capital can take full advantage of social media. So, social media is the ideal solution for smaller organizations. By using the various social media outlets, small businesses can increase their marketing and advertising efforts with very limited capital. Read more at- http://www.business2community.com/small-business/social-media-great-small-businesses-01384198#Wg4lKRTHvLZM2KAY.97

B2B products and services are more complex, and require solutions geared towards decision making versus spur-of-the moment purchases. But, the modern B2B cycle has evolved.  Larisa Bedgood  (Director of Marketing for DataMentors), writes in her article about some key strategies to keep the marketing going strong and revenues running higher. They are – Content Marketing, Digital Marketing Channels, Social Media Channels, The Power of Third-Party Data, Personalize the Experience, and Don’t Forget about the Millennials. Read more at - http://www.business2community.com/b2b-marketing/6-key-strategies-ramp-b2b-marketing-success-01385708#l4BKQ5pFJVRDdr1k.97

In today’s business world, marketing organization needs to be agile. This means that the CMO also needs a vastly broader skill set. In addition to sound marketing skills, team management, deep knowledge, market research, strategic planning, branding, and creativity — today’s digital marketing CMO needs skills in - Agile development,  Big data, Programmatic buying, Branded content, Marketing analytics, Innovation, Agency management. To know more, follow - http://www.business2community.com/digital-marketing/7-skills-a-cmo-needs-in-the-digital-marketing-era-01384263#qgZZemBuKemTEUsm.97

Nowadays, analytics are helping to get sales insights beyond the traditional pipeline and daily call reports. With these insights, organizations are gaining visibility and organizations can improve their sales process, and also getting a data-driven check on their pipeline. Micheline Nijmeh (the CMO for LiveHive, Inc.), writes in her article about the key areas where analytics are providing new sales insights include – Messaging, Pricing, Team performance, and Hiring. Read more at: http://www.business2community.com/brandviews/salesforce/4-ways-analytics-provide-new-sales-insights-01378360#I8qSZ8lAuCXZU8ic.97

Marketing is always evolving. This year we dealt with Big Data, we understood the term empowered consumer, and embraced the idea of cross-channel marketing. While these will continue, marketers also want to know what next year will bring.  Larisa Bedgood (Director of Marketing for DataMentor), writes in her article about the 5 trends that we see making a big impact in 2016. Read more at: http://www.business2community.com/marketing/top-5-marketing-trends-will-rule-2016-01375322#tSFR5pvWDXMkbL2v.97

According to a research, it was found that the number of mobile-only internet users surpassed that of desktop-only and people spending at least 54% of their digital media time interacting with mobile apps. Emma Sarran Webster (contributor to Business 2 Community), writes in her article about the developments in the mobile marketing space which will help to make the process of discovery and outreach far more relevant and personalized, and provide customers with branded experiences. She also writes about some trends of mobile marketing for the year 2016 at - http://www.business2community.com/mobile-apps/6-mobile-marketing-trends-to-expect-in-2016-01376750#jJGsIEdEV8KmD7eF.97

The work of a customer advocate is to identify the right people to support your product, represent their company’s needs and create trust in your brand. They also speak to your customer with an insider’s view and share their personal knowledge and positive experience for your product with their coworkers. They also provide valuable feedback on what users like, what can be improved, or even what should be shelved. A customer advocate also helps generate new customers for you, in an effective way. The ideal customer advocate for your company has four main traits: dependable, sincere, passionate, and smart. Read more at: http://it.toolbox.com/blogs/itmanagement/four-traits-to-look-for-when-identifying-a-customer-advocate-70381