You should select the right projects for your CRM so that you have a positive return on your investment. It is found that many of the things CRM will let you do won’t show a positive payoff. Others will show long-term benefits that is worth doing. You should choose the projects as a lot of CRM projects are started because they sound like a good idea, without a careful consideration of costs and benefits. Therefore, the projects fail wasting efforts and time. The most important question you should to ask before starting a CRM or any other kind project is “Is it worth doing the project?” Usually a lot of people skip this step and end up wasting time and resources on projects that never pays off. Read more at: http://it.toolbox.com/blogs/insidecrm/is-it-worth-it-selecting-the-right-projects-78498

In today’s business world, marketing automation is more than software with many features. It actually represents an entire approach to the marketing process that is designed to make it faster, smoother and more profitable. A successful marketing automation project usually starts with the objective of simplify everything about the marketing processes and it is important to make marketing process run smoothly. Read more on how marketing automation will work for you at: http://it.toolbox.com/blogs/insidecrm/making-marketing-automation-work-for-you-78499

Campaigns are important for sales. Most business houses are continuously running campaigns to attract customers and convince them to buy. Sometimes, they run several campaigns at once. But, this can get complicated, particularly in a multi-channel environment. Fortunately, your CRM system can help you. However, campaigns need planning. Before sending the first emails you need to plan carefully to get the maximum impact out of your sales campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/planning-a-campaign-78483

Email is the one of the most popular form of direct customer contact today.  But, companies still have trouble getting their emails read. The response rate for business emails is in the low single digits despite all the effort and money companies put into email campaigns. Luckily, there are things that companies can do to make their emails more attractive to their customers and get higher responses. Some of these things are amazingly simple and supported by extensive research. Every email must include a call to action. This is an explicit statement which asks the reader to take the next step in the sales process. Read more at: http://it.toolbox.com/blogs/insidecrm/three-secrets-to-successful-emails-78484

Enterprise resource planning or ERP is essential for organizations that manage multifaceted work processes to achieve business goals and grow their business. The ERP technology is changing rapidly, offering new features and challenging companies to reexamine how they do business. Organizations can take advantage of new features in ERP in order to leverage the benefits from supply chain management to profitability and the bottom line. These features are: Improving efficiency, Streamlining Business Processes with Real-Time Solutions, Integrate Data between Departments, and Run Progress Reports. Read more at: http://it.toolbox.com/blogs/inside-erp/5-ways-to-take-advantage-of-erp-78464

Nowadays, Artificial Intelligence can track sales and every word can be analyzed for personal insights that can reveal what and how and even when to sell you something. It is capable of analyzing the entire context of every phone conversation which helps organizations to identify customer intent and behavior. By analyzing these results, marketers can determine exactly how to approach each caller, knowing in advance what they are looking for. Read more at: http://it.toolbox.com/blogs/insidecrm/ai-listening-to-your-calls-78447

Enterprise Resource Planning or ERP system can provide priceless insights into business operations and helps control the processes that in turn gives a company its competitive edge. But, global business marketing is changing and so is the ERP system. In order to keep up with your competitors, you need to be super efficient in the connected marketplace. That means your ERP needs to go mobile. Going mobile means greater productivity, quality of service is higher and you get a competitive edge over your competitor leading to more business. Read more at: http://it.toolbox.com/blogs/inside-erp/business-on-the-go-with-mobile-erp-78463

Artificial Intelligence technology usually uses algorithms to analyze data and then uses this data to spot trends and irregularities. It can also analyze huge data sets much faster than any data analyst, thus, proving an efficient tool for businesses. This article explores the ways that A.I. applications can be applied in multiple areas of your business today. Read more at: http://www.sage.com/za/business-resources/essential-reading/5-practical-artificial-intelligence-applications-to-support-your-business

Arduino platform consists of two parts -  the hardware and the software and is hooked on sensors. You can build as simple as pressing a button, or as complex as using ultrasound to detect distance or sending a message to your computer. So, the Arduino is a simple computer which you can built yourself. It is popular because the hardware is cheap, it is easy to program and there is a huge web community. Read more at: https://www.wired.com/2008/04/just-what-is-an/

To learn more from the expert, visit: www.gosigmaway.com/events

Today, visual information is important for business. So, info graphics find a special place in today’s marketing strategies or to be specific, in digital marketing. a great user experience on your website must be good as it is a major key to success in digital marketing. Your website is your brand and must offer easy tools to sell products to drive customers to your product. Website landing page must be user-friendly and mobile friendly. You should focus on mobile advertising as more people are using mobiles nowadays. SEO are a must to drive business. Read more at: http://www.business2community.com/digital-marketing/13-keys-success-digital-marketing-single-map-01911356#go2SUvMmqqdiqQKE.97

The Arduino platform, introduced in the year 2005, provides an inexpensive way for hobbyists, students and professionals to create applications that can be played in the human interface world using sensors, actuators, motors, and other basic products.

Arduino is a single board microcontroller that can be designed to make applications, interactive controls, and at the same time is environment friendly. The hardware consists of a board designed with an 8-bit microcontroller or a 32-bit ARM. Nowadays, the current model has features like USB interface, analog inputs, and GPIO pins which usually allows the user to attach additional boards.

Common applications include making of simple robots or motion detectors. It also offers a simple integrated IDE or Integrated Development Environment that runs on our personal computers and allows the users to write programs for Arduino using C or C++. Arduino boards can be purchased pre-assembled or as do-it-yourself kits.

 The five major benefits of using Arduino starter kits are:

 1.       Inexpensive – Arduino boards are cheap as compared to other micro controller platforms and Arduino modules
       can be assembled by hand, and even can be pre-assembled.

2.       Cross-platform – The software can run on Windows, Macintosh OSX, and Linux operating systems.

3.      Simple programming environment – It is easy to use for beginners, and also flexible for advanced users.

4.  Open source software - The Arduino software is published as open source tools, available for extension
    by experienced programmers. The language can be expanded through C++ libraries.

5. Open source  hardware – The Arduino platform is based on Atmel's ATMEGA8 and ATMEGA168 microcontrollers.

Interested in getting started with Arduino?  visit: www.gosigmaway.com/events

In any business, investment in social media marketing is necessary. Now, you have to make the right decision when you choose social media marketing tools as one million new active social media users added every single day. But, whatever tool you choose must have a positive impact on business growth. This article explores some key aspects when looking at social media tool. They are:

·         Easy to use

·         Up-to Date

·         Effective

·         Genuine business value

·         Customer service

Read more at: http://www.business2community.com/social-media/criteria-matter-choosing-social-media-marketing-tools-01911735#K3WJrtLzW6IBfQF1.97

Search Engine Optimization or SEO is important and at the same time very tuff for small businesses. They have to compete with the industry leaders and to make the things worse, organic results are pushed further down. These challenges can help the business to get ahead of the competitors. This article explores ten things that every small business should do with their SEO strategy. They are:

·         Local SEO

·         Tactical link building

·         Reach out to local or relevant publications

·         Exploit your competitors’ weaknesses

·         Get a head start with AdWords

·         Target high-intent users with your SEO strategy

·         Target lower-intent leads as your SEO strategy matures

·         Website speed, bounce rate, etc.

·         Automate everything you can

·         Build an in-house team or hire an agency

Read more at: http://www.business2community.com/small-business/seo-10-things-every-small-business-01911704#Fewu3GAamjmmfWog.97

Nowadays, CRM is surrounding marketing, customer service, business intelligence and several other functions. Some CRM systems can also be transformed into enterprise resource planning solutions with the use of apps and third-party add-ons. CRM has come a long way and now can include artificial intelligence, automation, data enrichment through aggregation of contact information from other sources. This article explores some tips for getting more from CRM. They are:

1.       Automate processes and data entry

2.       Clear the clutter of unnecessary data fields

3.       Integrate customer behavior

4.       Use activity management within the CRM

5.       Revisit integrations frequently

6.       Implement automation

Read more at: http://it.toolbox.com/blogs/insidecrm/6-tips-for-getting-the-most-from-your-crm-78266

In today’s business, buzzwords such as artificial intelligence and IoT are common. But, these technologies will soon invade CRM as most businesses won’t be mixing their customer data with such technologies in the next few months. These technologies are certainly on the way, but today’s CRM evolution is the result of the delivery of good customer experience. Today’s, better customer experience is where CRM is heading right now. CRM is now embracing CX in a variety of ways. They are: Managing CX through CRM, The Reemergence of Social Data, Deeper Data Intelligence, Reduced Data Silos and More Third Party Data. Read more at: http://it.toolbox.com/blogs/insidecrm/where-crm-is-heading-in-2018-78364

Nowadays, business is moving faster and getting more demanding due to the increased competition and consumer expectations that come from online and mobile-centred economy. Now, meeting these demands requires managing customer experience at every touch point, and that is in turn putting added importance on automation, artificial intelligence, big data and analytics. CRM is also coming up with some innovations. Here are five of the CRM innovations which are coming up and will help your business to handle today’s market demands. They are:

1.       Automatic Workflow Adjustment

2.       Chatbots and Conversational Interfaces

3.       Automatic Data Entry

4.       IoT Integration

5.       Customization

Read more at: : http://it.toolbox.com/blogs/insidecrm/five-crm-innovations-youll-see-in-2018-78395

Earlier, CRM solutions have focused only on sales operations and management. It is found that users reluctantly turn to CRM, since these platforms represent added work for the typical rep and are not easy to use. This is where good sales automation can play an important role and would use CRM automation.  

In CRM automation, instead of CRM serving as a management reporting tool and system of record for contact details, automation can make CRM more useful for sales department by streamlining contact management, reducing workload and creating more opportunities for closing sales. Read more at:  http://it.toolbox.com/blogs/insidecrm/six-tips-for-better-crm-sales-automation-78365

Marketing is needed in every business. But, before you start a successful marketing campaign, it is important to get inside the customer's mind.  There is an important acronym AIDA in today’s business world which stands for attention, interest, desire and action. This model is like a purchasing pipe that basically identifies the cognitive stages a prospect goes through before making a purchase. If you like to develop a better understanding of how the customer thinks, then you can use AIDA which was first developed by Elias St. Elmo Lewis, an American advertising and sale pioneer. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-market-more-effectively-78331

In today’s business world, robotic process automation or RPA is everywhere. Nowadays, you can automate any business function with a software robot you wish to. It is found that the emergence of RPA in the enterprise is like an arbitrage of software i.e.  you can use the price differences between business process outsourcing and RPA as an advantage in a business. It is also predicted that the RPA market would grow to $2.9 billion by 2021 from a base of $250 million in 2016. The basic advantage of  RPA is that it can unite with existing business process management (BPM) and workflow tools. Read more at: http://www.cmswire.com/digital-workplace/robotic-process-automations-reach-expands-in-the-enterprise/?utm_source=cmswire.com&utm_medium=email&utm_campaign=cm&utm_content=nl-daily-170823&mkt_tok=eyJpIjoiTW1SbE16ZzRPVE0wT1dZeCIsInQiOiJ5WXd3XC9Ybm45d3FvUnRwZjIxcGdzcENSK0ZPNCtjNlAraTZ2c2NZMjUyMythMlwvbjJ5dXpVSDJtVXFDWnNVYnRKM2ZcLzB4eGxhbTNia0hwaWlmRWxIMmlJWlhDclhYMTl5bVlVZUdBVklZVFwvQUxTM1NYNVdEamIzTmV5Tmk2YVgifQ%3D%3D

Many executives in the healthcare industry suggest that predictive analytics will cut cost in their organization. A survey conducted in February 2017 forecasted that predictive analytics processes will reduce 15% of the cost for more than five years. A majority of healthcare industries already use them. Lack of budget is a biggest challenge for the implementation of predictive analytics. Lack of skilled employees, too much data, lack of confidence in the accuracy of data and lack of support of technology and executives are some of the important challenges healthcare industry faces of implementing predictive analytics. Read more at :

https://www.information-management.com/news/predictive-analytics-seen-as-cost-cutter-by-healthcare-execs?feed=0000015a-13e1-deb4-ab5e-9bfd65d50000