Author, Philip Piletic, in his article link clearly states the fact that with the advancement in Internet, Internet of Things (IoT) is also reaching endless possibilities. Yes, there are many perks of IoT but in some situation, we need proper security. In some cases, it may act like an open door to a secured network, since IoT devices are also directly connected to the internet. Most of the IoT devices, like Mobile Phones, Smart TVs, etc., always keep collecting private data of a user which is sent back to the manufacturer, that have some threat. Therefore, it is necessary for proper guidelines to be set up for manufacturers about using the user’s data. Read more at: 

https://www.smartdatacollective.com/hidden-dangers-internet-things-infographic/

Now, IoT technology is important for any organization as IoT technology has the probability to help companies in reaching the next stage in their journey of digital transformation, but positioning this new tech without sincerely considering how to ensure data security is risky. Read more at: 

https://www.business2community.com/cybersecurity/iot-security-growing-awareness-about-what-needs-to-be-done-to-prevent-the-next-attack-02058267

Taking full advantage of CRM system is not easy. But, many go unused because employees do not use it properly. Successful CRM utilization is done when teams use it not out of compulsion. This article link by Peter Kowalke (tech writer) explores the Keys for Better CRM Utilization. They are: seeking widespread involvement during implementation, implementing in small steps, getting Mobile CRM right, automating data entry, provide integration when employees need It. Read more at: https://it.toolbox.com/blogs/peterkowalke/five-keys-for-better-crm-utilization-050718

It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685

In the present business world, document management have proven to be more reliable and easy-to-use, especially for organizations who use SharePoint platform as their document management system.  Some of these document management tools have good integration option to enable a more reliable software experience and even though the system is easy to use, there are many management practices that should be put into consideration. This article link describes some of the critical management practices like using a thorough metadata strategy to replace your folder structure, consistent naming, proper user access and aligning index according to business needs. Read more at: https://it.toolbox.com/blogs/hughjackman/top-4-best-practices-in-document-management-050218

Creating an effective business website is important as well as vital, since it requires you to be skilled in both web design and basic principles of marketing intelligence. While it is unquestionable that the main objective of a website is to send a message, but, the nature of this message varies on factors such as the industry, product, audience and even the way in which they reached you in the first place. The author explains the principles you must follow while creating a website. Read more at: 

https://www.business2community.com/web-design/9-rules-for-creating-an-optimal-business-website-02052019

Chatbots really have revolutionized the way small businesses handle customer support. Chatbots help to provide 24-hour support with zero costs. It is a fact that businesses use chatbots to communicate with a company than using an app. A research says that 37% of Americans also prefer to use chatbots in case of an emergency to get a quick answer to their questions. In the last few years, there have been great advancements in chatbots and AI technology.  This article explores the use of chatbots to generate leads, grow your email list, and boost sales. Read more at: 

https://www.business2community.com/strategy/how-to-use-chatbots-for-lead-generation-4-tips-02051972

It is a fact that data has grown to become the most important side of today’s economy. Businesses need constant access to informative data to succeed in today’s market. Thanks to the importance of data, companies and entrepreneurs around the world are pioneering in collecting data and analyzing technologies to boost their business prospects. As predicted by industry experts, you have to rely on Raspberry Pi while collecting manufacturing data and this is the way to go if you really want to get in on the era of big data analytics. This article by Gary Eastwood, IT Analyst , will give you an insight about everything you need to know about Raspberry Pi and how you can adopt it into your own operations to harness the power of your data. Read more at: 

https://it.toolbox.com/blogs/garyeastwood/how-to-use-raspberry-pi-to-collect-manufacturing-data-042418

Mobile app creation is on the rise, but of them few of them manage to strike top positions in the international mobile rankings and fascinate users’ attention as well as deserve their admiration. According to surveys, it was found that there are several important factors defining the popularity of an app and the most prominent one is the design of an app, especially UX and UI design. If we discriminate the chief principles of UX and UI’s design influence on users, it will help us to establish the critical sides of building an outstanding mobile app. This article by author, Tasha Bronitska, takes an insightful look into the major aspects of UX/UI design and its leading role in successful application development. Read more at: 

https://it.toolbox.com/blogs/tashabronitska/the-real-role-of-ux-ui-design-in-app-development-042418

Every business sometimes need to reassess their marketing intelligence spends and look at the ways that can be cost effective. The motto of businesses should be to stand out of the crowd and generate more success stories. According to the author, Warren Knight, there are hundreds of cost effective ways you can market your business but shares the top seven. They are: Infographics, Active on Social Media, Influencer Marketing, updating the email database, Webinar, Video Marketing and Loyalty or referral program. Read more at: https://www.business2community.com/marketing/7-cost-effective-and-powerful-ways-to-market-your-business-02051313

Creating the right email for your subscribers is very important because subscribers expect to get something valuable in return from you. Besides, you need to have a solid strategy in place, for sending the emails as a part of your email marketing.  This article by Kevin George (Marketing Head at EmailMonks), takes us through the list of 6 questions which are backed by data and insights. These questions will help you create more effective and relevant emails and a better overall experience for the marketing intelligence. Read more at: 

https://www.business2community.com/email-marketing/how-to-make-your-emails-more-relevant-and-effective-02048412

Video marketing strategy is growing in a big way. According to a recent research, it was found that 75% of video viewers account that they will generally click through to a website after watching a high-quality video. So, video marketing is an effective tool for engaging with digital consumers, but the only thing you have to keep in mind is that you have do it in a right way. It is a fact that by producing high quality video content can generate customers for your business but that does not necessarily require a huge budget. You need to have a solid video marketing plan. Read more at: https://www.business2community.com/video-marketing/video-marketing-strategy-the-importance-of-effective-planning-before-execution-02047785

Microsoft Excel is becoming increasingly important for organizations as the tools that help employees to make the most use of data and in turn maximizing the return on investment. Companies now are collecting even greater volumes of data from multiple sources which includes in-store-transactions, online sales and social media. These data are helping organizations to collate and analyze data quickly and effectively.

Excel spreadsheets are regularly being used across all domains of business to display financial information and other data which are meaningful and relevant to the business. For example, this can be data which are relevant to the sales, finance, marketing, HR or the CRM dept. You can build top quality charts using Excel that can be used effectively for adding extra emphasis to business reports and make an efficient marketing material. Besides, the users of Excel can make the full advantage of conditional formatting and analyzing trends and make helpful forecasts by the use of some advanced formulas and forecasting tools. it also help users to bring information from various files and documents together so that it exists in a single location. Read more at: https://blogs.business.microsoft.com/en-gb/2016/07/08/top-5-benefits-microsoft-excel/

Business Intelligence is nowadays becoming significant for organizations of all sizes as it provides real time insight into company’s data, which in turn ensures that growth and savings opportunities are not missed at all. It is a fact that data provide valuable information that organizations can use to make better decisions improve productivity and boost revenues. But, sometimes adopting business intelligence can be a challenge. Many organizations accept that it is critical to their success but find hard to implement it. Recent research revealed that 9 out of 10 B2B companies were in the same dilemma. But, choosing the right tool, investing in the right training, confirming the right deployment and increasing user adoption are some ways by which you can easily overcome with the right strategy. Read more at: https://it.toolbox.com/blogs/itvoices/five-steps-to-implementing-a-business-intelligence-bi-strategy-040918

The world’s current state of economy in the world is changing faster than it was ever before and since there are many cloud solutions currently in the market, many blocks that were difficult in the past are now easy and business owners have all the tools available to go ahead in their business activities. But, even with the current business conditions, there are many obstacles that the business owners might face and these difficulties must be tackled rightly. This article explores the six most useful legal tips that can help business in crafting a legal strategy. Read more at: https://it.toolbox.com/blogs/maryjanes/6-useful-legal-tips-for-startups-and-small-businesses-040918

Earlier, social media marketing campaigns were easy to manage. But, as followers increases, it becomes difficult to manage. Then, you will start to realize that you do not have enough time to interact with followers, create content, and monitor brand mentions all on your own. But, by using c and automated marketing, you can manage your campaigns with ease. For that you can add social media data to your CRM as social CRM helps in adding and managing several new accounts to your marketing campaign. Moreover, this helps you in interacting with your followers easily. Read more at: https://www.business2community.com/marketing-automation/simplify-social-media-automated-marketing-02042833

It is a fact that blogging sharpens mind and helps in filtering information, improves writing skills and boosts confidence, giving the opportunity of meeting new people and making money, and thereby helping to become an inspiration for many readers. But, if you do blogging to earn your existence and increase online recognition, attracting quality readers, then choose the right software as generating traffic is an important factor that cannot be overlooked. Read more at: https://it.toolbox.com/blogs/davidanthony/5-kinds-of-software-that-can-dramatically-improve-your-blog-040418

The future of CRM is all about Artificial Intelligence chatbots which will help in transforming these platforms and enable sales and marketing teams to respond in a better way to their customers. This article link by Will Kelly, Tech writer and analyst, tells us about the five reasons why the future of CRM will include bots and their importance. 1. Enable Bot-to-Bot Scheduling Across Your Teams, 2. Promote Self-service CRM, 3. Automate Customer Support Services, 4. Improve Lead Scoring, and 5. Integration of a chatbot into your CRM system can help solve the problem of data loss. Read more at: https://it.toolbox.com/blogs/willkelly/5-reasons-why-the-future-of-crm-includes-bots-032718

Arduino is usually an open source electronics platform accompanied with a hardware and software so that anyone can design, develop and test complex electronics prototypes and products. Besides, the hardware consists of a micro controller with other electronic components which generally can be programmed using the software to do almost any task.

What makes Arduino different from others is the simplicity of the Arduino language that helps to write complex codes easily. Arduino is said to be an excellent designed open source platform where specially designed boards which can be programmed using the Ardunio Programming Language or APL.

Nowadays, the presence of Arduino is not only spreading among hobbyists, but it is also expanding its roots in different sectors and used by experts for making prototypes of commercial products. To know more, read: https://www.engineersgarage.com/articles/arduino

To experience it live, you can join the workshop by registering yourself at: http://www.gosigmaway.com/events/robotics-iot/robotics-embedded-system/44-robosigma-arduino-4-beginners-workshop.html

Nowadays, marketers are focusing on the rise of interactive content. So, generally, interactive content can include anything that any consumers click on, swipe, or interact with. According to experts, interactive email content can increase the click-to-open rate by 73% and just by adding videos to your email content can boost click rates up to 300%. Therefore, interactive content is anything that requires a person to aggressively engage and participate with the content to have the full experience, usually by tapping, swiping, or interacting with the piece of content. Read more at: https://www.business2community.com/brandviews/campaign-monitor/interactive-email-great-marketing-02039838