It is a fact that most of the data being created by the IoT is now sent over the Internet to the Cloud or remote data centers for further processing. But the security vulnerabilities within the Internet’s open architecture make it inappropriate for many IoT use cases, specifically those linking time-sensitive and highly critical information. So, nowadays, there is a better way to overcome all the above vulnerabilities is by doing edge computing, which does not depend on the Cloud or a remote data center for IoT data processing.  Therefore, edge computing processes and analyzes data near the source of data generation and data processing takes place at or close to where decisions are made. Read more about edge computing at: 

https://it.toolbox.com/blogs/maryannrichardson/when-milliseconds-count-iot-analytics-should-be-localnot-in-the-cloud-033118

These days, artificial intelligence becoming very common in everyday life. Some people can feel scary with the rise of AI technology especially machine learning. But, at the same time, it is also very exciting and has the capability to make the world a better and safer place. The author, Mark Blitz, an analyst, takes us through the five most important and practical applications of machine learning that are currently making an impact. They are driver less technology, facial recognition & security, law enforcement, healthcare and language translation. Read more at: https://it.toolbox.com/blogs/markblitz/the-5-hottest-practical-applications-of-machine-learning-022218

The year 2017 was a great year for mobile apps and mobile app analytics. According to a research, it was found that the number of app downloads grew to almost 200 billion over 2017 and revenues from the Apple App Store and Google Play Store rose 35% percent. It is also found that in the holiday season of 2017 more people did their holiday shopping on mobile than on desktop. The most important factor in the mobile industry is the app analytics as it helps to monitor crashes, improve usability, increase user retention, optimize mobile marketing and advertising, thereby giving developers the data they need to create an app. Read more at: https://www.business2community.com/mobile-apps/mobile-app-analytics-2018-stand-02031060

Sourcing and recruiting is the main task of any recruiting company. But, the recruiting organization need to attain a deep understanding of talent. At present, there are several ways to evaluate applicants, but at the end, recruiters and hiring managers have always had to hire with a hope the candidate will perform well and this can be costly. That is why predictive analytics is needed to employ the right candidate as it improves ROI on new hires, sets new hires up for success, builds institutional confidence by reducing turnover, increases time to hire and saves recruiters time. Read more at: https://www.business2community.com/human-resources/what-are-predictive-analytics-02030925

Marketing is important for any business. But, for the new business owners who do not have a lot of experience with social media, must start with social media strategy right from the beginning. The key to master social media strategy is to just start and then improve gradually. These strategies include social media optimization of social media profiles, using the right social media channels, sharing interesting and helpful content etc. The author, Danielle Kunkle Roberts, founder partner  at Boomer Benefits, explores some simple social media marketing tips for new business owners in this article link: https://www.business2community.com/social-media/4-simple-social-media-marketing-tips-new-business-owners-02029217

The world of digital advertising in the past few years has gone through a lot of development. Suddenly, there is an increased adoption of mobile advertising as well as there is sudden surge of video ads. So, in 2018, you can expect to see a new set of inclinations that will further shape the face of this digital advertising industry in the years to come. The latest trends in digital advertising in 2018 are: Artificial Intelligence, Machine Learning, High Ad Growth Expectation on Social and Mobile Marketing, Increase in Video Ad Spending, Net Neutrality, GDPR, User Data Collection and The Rise of Programmatic TV. Read more at: https://www.business2community.com/infographics/digital-advertising-trends-2018-infographic-02029109

Ecommerce will be continuing to grow in the year 2018. According to a research, it was found that the U.S. ascended to a whopping $453.5 billion in 2017, up by 16% from 2016. Consumers nowadays is buying online products than ever before. So, if you should think of new strategies to sell your products online. The biggest ecommerce trends that you need to know about in 2018 are: 1. Storytelling, Transparency, Personalization, Messenger Automation, Voice Search & Mobile Shopping, Community Movements and Influencer Marketing. Read more at: https://www.business2community.com/ecommerce/biggest-ecommerce-trends-need-know-02024731

It is a fact that sometimes do not take the full advantage of CRM software. To get a better value of the CRM data, organizations must update the CRM software up-to-date. CRM solutions are standalone products; however, it might be helpful to assimilate the software with other data-collection and analysis tools such as CRM and ERP software can be integrated with e-commerce functions, marketing tools, and sales platforms. A company must enforce the use of CRM system across the organization to get the full benefit of CRM software. The organizations must train the entire workforce to use your CRM solution. Read more at: https://it.toolbox.com/blogs/anthonyortega/5-ways-you-can-get-more-out-of-your-crm-software-030218

Local SEO is the extension of  organic SEO with a mixture of online strategies to make your business more visible to people searching locally for products and services. The local SEO strategies include: Localized content of website, Google My Business listing, Bing Places for Business, Citations in business directories and online reviews. Local SEO is critical for success for most small businesses as they offer their products and services to a specific geographic market. Incorporating local SEO strategies into your marketing activities can also complement your other online marketing. Nowadays, consumers use  the Internet more often to search  and evaluate local businesses and  since 46% of Google searches are for local information, Local SEO is becoming important. Read more at: https://www.business2community.com/seo/local-seo-strategies-higher-search-rankings-02023417

Generation Z, born after 1998, is different than other consumer groups as they use technology differently. These post-millennial use social media more than any other generation. Their use of technology, social responsibility concerns and desire are different from those who came before. So, before marketing any product to them, you must be clear about your company’s values and act accordingly, do not limit yourself to one marketing avenue, skip the marketing speak and common buzzword and get a member of Generation Z to assist in crafting your message. Read more at: https://www.business2community.com/consumer-marketing/consumer-marketing-tips-reach-generation-z-02016962

Nowadays, B2B digital transformation is on the rise as technology is rapidly evolving and has forced many organizations to adapt quickly without knowing the outcomes. So, for B2B marketers and new entrepreneurs, it is important to understand not only the basic of IoT and blockchain, but also understand how they may impact businesses. Read all about B2B digital transformation at: https://www.business2community.com/b2b-marketing/b2b-digital-transformation-primer-2018-02017353

There is a rise in video marketing content in the last few years. It has become a form of branding and marketing and it is found that 85 percent of people around the world wants to see more video content from brands. One of the major benefits of video content in the form of education. Brands nowadays can summarize their message in concise and short manner. There is also a rise of online shopping and live streaming. Brands can now add visual content to the videos. This article explores why consumers are preferring video content from brands as a platform for learning, instant gratification and acts as an assistant for decision making. Read more at: https://www.business2community.com/brandviews/wyzowl/85-people-want-see-video-content-brands-02017613

This year 2018, email marketing is coming up in a bigger way and can truly connect with the audience. Now, you can improve customer response rates, brand responsiveness and revenue by using several advanced email marketing techniques that help you to connect with consumers on a more personal level. You must know the customers thoroughly, otherwise, you cannot connect with them on a personal level. Businesses nowadays connect with their audience through some advanced tracking methods. Businesses should target audience segmentation and use targeted mail. Read more at: https://www.business2community.com/brandviews/campaign-monitor/4-tactics-master-email-marketing-year-02014643

These days, cyber security attacks and data breaches are on the rising side. Data breach laws are there but, it requires organizations to inform users that their personal information has been negotiated. So, it is important to understand these cyber laws and their importance as they are dangerous for effective data protection. According to a report, it was found that almost 2 trillion data records were hacked during the first half of 2017 where several MNC’s like big banks, hospitals and even credit agencies have fallen prey to these hackers. Read more at: https://finance.toolbox.com/articles/key-data-breach-laws-what-they-are-and-why-they-matter

The internet is a place where we get knowledge and entertainment and most of us are more digitally inclined with each passing year. But, there is a dark side too as hackers are plundering on the susceptible and unwary. These kinds of hacks and disturbances happen on a much smaller scale with hackers aiming at individual people with the purpose of identity theft and fraud. But, you can do several things to make yourself less vulnerable to hackers. They are: Update Software Regularly, Avoid Open Wi-Fi, Use Security Software, Maintain Password Integrity and Guard Personal Info on Obsolete Devices. Read more at: https://it.toolbox.com/blogs/jaredjaureguy/five-ways-to-keep-your-info-safe-from-hackers-020918

The present age is the age of the internet and when we have many computer applications all over the place, you have millions of data. This needs proper security and further usability. We also need a lot of space for storing data and operating software programs. Therefore, cloud computing is becoming important because of the infinite levels of storage and security. Fundamentally, there are three types of cloud hosting services. They are: Software as a Service, Platform as a Service and Infrastructure as a Service. Read more at: https://it.toolbox.com/blogs/dominicacito/will-cloud-hosting-improve-your-website-seo-how-does-the-tech-work-020518

Organizations should plan to handle data more efficient ways and therefore have better insights to gather from it. This article, looks at the trends that are sure to shape 2018 when it comes to big data. They are: Machine Learning, pay as you go applications, integration, automation, shared knowledge and innovation with better speed. Read more at: https://it.toolbox.com/blogs/lewisrobinson/big-data-innovations-that-are-sure-to-come-in-2018-020118

It is important for any organization to relocate one of its data centers from time to time. It is nowadays very common for the target data center to be a cloud platform like Amazon Web Services, Azure or Google Cloud Platform. The methods and values are alike whether the target of the migration is another corporate data center, or a cloud platform. Data center replacement is a complex task that needs balancing operational, regulatory, financial and business considerations. Read more at: https://it.toolbox.com/blogs/itmanagement/data-center-migration-six-key-considerations-011618

Nowadays, many organizations are increasingly moving their operations to the cloud which includes their inventory management and for some organizations, automated inventory management are unfamiliar. It is found that 43% of businesses either do not track their inventory at all or use manual processes. In another research, it was found that 55% of small and medium business owners say that inventory management software saves them more than five hours each week and 16% percent of all respondents say that they save more than a day. It is a fact that automated inventory management reduces the manual errors, keeps you updated with intelligence reports and historical trends and much more. Read more at: https://www.business2community.com/small-business/5-reasons-small-businesses-need-cloud-02002946

Ecommerce is defined as buying and selling of e-commerce. Nowadays, an increase in various payment gateway services has also made e-commerce possible. Such payment gateway services depend on advanced technologies like electronic funds transfer, mobile commerce, internet marketing, electronic data interchange, automated data collection, inventory management systems, and supply chain management and helps to overcome geographical limitations. E-commerce actually eliminated such barriers and helped businesses to expand their markets. Read more at: https://it.toolbox.com/blogs/kevgardner83/what-you-need-to-know-about-e-commerce-012318