Nowadays, reputation management is considered as an industry. But, first we should know what is reputation management. According to Wikipedia, “Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.” Read more at: http://www.business2community.com/online-marketing/online-reputation-management-the-basics-01362720