Of late social media platforms have become essential tools of marketing tools for all types of businesses, including retail. Nearly 70% of the active Facebook users in the US and Canada follow local businesses. A survey found that nearly 40% of consumers make a purchase after having viewed the commodity on social networking sites alone. For any retail chain that is a big number. Having said that, here are some social media marketing tips to aid your business.
Share your top picks
Of all the items that you house choose a few with unique selling points and highlight them as top picks. Alternatively you could enlist popular choices of your employees and celebrities as well.
Tell your followers what new at your stores
Frankly no one has the time to visit your store every week just to know what is new. Save their time as well as yours by announcing new products on your social media page.
Send special event invitations
If you are planning to organize any event at your store, make sure the whole social media knows about it. This will help you gain some much needed customer attention.
Offer exclusive deals
Nothing works better in molding buyers buying preference that exclusive offers and tailor made deals. Get your customers hooked onto your social media page by offering them some special deals. Also you could devise some loyalty programs for the more frequent buyers.

For more information visit:
http://www.business2community.com/social-media/guide-to-social-media-marketing-strategy-for-small-retailers-01276120?iid=ob_article_footer