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Outbound vs. Inbound marketing
The advertisement marketing genre is slowly showing a shift towards inbound marketing from outbound marketing. Mass marketing is changing towards concentrated and potential marketing processes. The reason for this paradigm shift is the effectiveness and impact of these marketing strategies on potential customers.
Read more at: http://socialmediatoday.com/andy-donovan/2424266/ad-realities-outbound-vs-inbound-marketing
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