Nowadays, people shop mostly on online and therefore it is easier for companies to connect with customers through websites, social media channels, and blogs so that they keep the attention of their target groups. Oliver Jaeger (Vice President of Global Marketing & Communications at e-Spirit Inc), writes in his article link about some steps to make 2015 the year of exceptional customer experience: http://digitalmarketingmagazine.co.uk/articles/how-to-attract-and-keep-customers/1594