Predictive analytics solutions promise to help predict customer behavior. It requires more complex inputs, analyses and interpretations than many other systems. Good predictive analytics can become a powerful tool in the marketing process to help marketers make better decisions about the content they serve their customers. Tjeerd Brenninkmeijer (co-founder of Hippo) and Arjé Cahn (co-founder of Hippo, Amsterdam, Boston), write in this article link about why predictive analytics can become powerful and unavoidable force in the content market. Read more at: http://www.cmswire.com/digital-marketing/get-ready-for-predictive-content-analytics/

The increasing demands for online goods have led to a loss of revenue for those who delivers goods within the state. This led to the introduction of entry tax legislation targeting specifically the online portals although levying such tax is quite controversial as it is against our constitution which allows free trade within the country. Ironically the commerce sectors tend to bring cross-border equity by levying these taxes when in reality these levies create unwarranted divisions. Thus the ultimate expectation is that these levels will be subsumed by the GST and the state of issue should lawfully obtain their revenue from sales. In conclusion, these short sighted moves of states should be discouraged at that moment when ecommerce boom which led to a sale of goods worth $12 billion in India during 2015. Read more at: http://forbesindia.com/blog/economy-policy/taxing-times-for-ecommerce-sector/

Google is excited about its next launch, Firebase. It's an all in one platform for iOS, Android and mobile web development which will help in improving app quality, monetize apps, etc. It also comes with Firebase Analytics, a free and unlimited solution for mobile apps which include features like unlimited app event reporting, cross-network attribution and post backs. Dual performance is also possible for clients who would like to keep the App Analytics Functionality they are currently using along with Firebase Analytics using Tag Manager which allows you to implement Firebase and then use Tag Manager to send you app data into Google Analytics. Now that's fun, isn't it? Read more at: http://analytics.blogspot.in/2016/05/introducing-firebase-analytics.html?m=1

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

To gain the edge in competing business world, one requires operation efficiency and it can be achieved by improving each step of supply chain. To do so following pointers can be used:

·         Cloud Based System

·         Communication

·         Dashboard Reporting 

·         Automate Purchasing

·         Vendor Performance

·         Cost Awareness 

·         Checkweigher

·         Transparency

Read the complete article here: http://it.toolbox.com/blogs/understanding-crm/ways-to-improve-each-step-of-the-supply-chain-73297

We hear a lot of tech words buzzing around like big data, cloud, virtualization, one more term that has been really trending lately is business intelligence. What is business Intelligence? It is a whole suite of software tools and applications that dig deep into the raw data available within an organization, analyze them and provide meaningful interpretations that could help with taking business decisions. While choosing the right BI tool, there must be something that kept in mind. They are:

·         Your Use-Case

·         Backwards Compatibility

·         Scalability

·         Training Costs

Read the complete article here: http://it.toolbox.com/blogs/it-small-business/what-to-look-for-in-a-business-intelligence-tool-73303

An ideal sales process is a series of systematic steps that tracks the interactions from its inception to completion. Outdated and inaccurate software and data prevent you from achieving great results. CRM can help in making the sales process smoother and much more efficient. Here's how:

·         CRM Automates Data Entry

·         CRM Provides Accurate Customer Insights

·         CRM Generates High-Value Leads

Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-revolutionizes-the-sales-process-73291

Latest CRM applications have introduced new features which are not present in latest legacy solutions. They have more access deployment options for small scale and mid-level business. CRM vendors are making heavy investments to gain the competitive advantage. They excel in increasing company's lead generation using these features: Social Media Prospecting

·         Lead Scoring

·         Better Data Accuracy

·         Audience Segmentation through Data Integration

·         Automated Lead Nurturing

Read the complete article here:  http://it.toolbox.com/blogs/insidecrm/how-to-increase-lead-generation-with-new-crm-applications-73292

Customer Relationship Management (CRM) vendors are adding lots of social media functionalities to their products. Use of mobile and social media tools in combination with CRM software increases business productivity immensely. But before deploying Social media CRM, one should prepare right strategies to get the most out of it. One can achieve this by Increasing their Customer Base. One other way might be Promoting their Brand Identity. The last one can be Improving Sales. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/social-crm-strategies-for-small-businesses-73293

Customer Relationship Management (CRM) is a necessity for companies of all types and sizes. This software aims to provide excellent customer service, targeted marketing strategies and other benefits which increase the productivity and profitability of business. For any budding entrepreneur who's still on the fence about CRM, these statistics should make the decision an easy one –

·         Worldwide Market of $36.5 Billion

·         Mobile Accessibility Up to 48 Percent

·         Fully Operational Within 18 Months 

·         Satisfaction Rates Start at 54% and Grow

·         SaaS Deployment at 85% by 2025

Read the complete article here: http://it.toolbox.com/blogs/insidecrm/5-crm-statistics-every-entrepreneur-should-understand-73295

Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,

follow: http://www.business2community.com/infographics/3-ways-optimize-retail-marketing-emails-infographic-01552288#YSHjrIqEHIYEM4q7.97

Passwords are important, even though we give weak passwords in many cases. But, there are risks if we try to eliminate passwords by using biometrics or one-time passwords. According to author Tom Olzak (independent security researcher and an IT professional), it is better to use available tools to manage passwords and find a middle ground between passwords and other factors of authentication. In general, we rely on users to establish their own passwords and force them to create strong passwords. It is found that biometrics like finger, voice, and facial recognition tend to have their own challenges.

Read more at: http://it.toolbox.com/blogs/adventuresinsecurity/practical-authentication-management-73187

Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.entrepreneur.com/article/270259

Digital marketing is becoming a popular trend nowadays. It not only provide us in depth knowledge of our customer needs, but also real time info graphics. So here are six easy way to understand how to capitalize digital marketing from blogger to marketers. 1. Identifying audience will allow you to target your marketing strategy directly to the people who are willing to commit to a purchase, sign up or contact you directly.

2. Understand the most important platform where can you find your customer in the social section. 

3. Convert a new customer to a loyal one by providing lots of offers and facilities for his/her first visit to your website

 4. Create a quality content and make it more relevant to your customer. It will eventually increase your SEO.

5. To facilitate a powerful presence in social sector or digital media you need a well-trained PR team 

6. The best thing about digital marketing is that you can take advantage of numerous online tools to get incredibly accurate data about the effects of your campaign. So always analyze.

To read, follow: https://tech.co/6-ways-improve-digital-marketing-strategy-2016-05

Rapid development in robotics may lead automation in contact centers all over the world. Humans are still considered as the most critical part of good customer experience, but according to experts recent development in robotics will soon become enough smart to answer any type of analytical queries. But such automation process may not prove so effective in case of buying behavior of customers because that demands more grasp in communication skill and knowledge in language. A customer may prefer the ease, comfort and simplicity of technology which cannot be delivered by the robot, although they can be designed with millions of information and complicated critical reasoning skill. So there is a scope of continuous development by learning from mistakes and thus automated answering system can be efficient, fast and accurate to minimize customer complaints.

To read, follow: : http://www.forbes.com/sites/blakemorgan/2016/02/16/the-economist-predicts-robots-will-replace-contact-centers/#79b8d3f56834

Everybody is familiar with digital marketing. But this field requires the updates with latest trends and technology to stay in the game. Here are some trends in Digital Marketing to help you out-

1.       Social Ads: Ads provided at social media platform

2.       Facebook Messenger for business: Facebook messenger can also work like email marketing campaigns and sometimes even more efficiently.

3.       Podcasts

4.       Native Advertising: this helps in getting rid of ad blocking technology

5.       Personalized PPC

6.       Search

7.       Mobile

8.       Apps

9.       Content

10.   Popups

Read the complete article here: http://it.toolbox.com/blogs/tech-advances-business/top-10-trends-in-digital-marketing-to-promote-your-business-online-73273

Software development is a tough job. And what is tougher? Its managing those software projects. Its not enough to know about project management. But what really needed is keeping pace with the oh – so –fast moving IT industry. So here are some challenges that might be faced by the project management team-

1.       Globalization causing extremely high competition

2.       Legacy systems and infrastructure issues

3.       Sufficient software specific expertise

4.       SaaS offerings taking over

5.       Multiple complicated user level requirements

6.       Third-party integration and interface issues

7.       Quality testing and bug fixes requiring numerous software iterations

8.       Revenue recognition reporting requirements for the software industry

Read the complete article here: http://www.computerworld.in/feature/8-challenges-affecting-software-project-management

Software engineers and developers often make great IT leaders. They are tech savvy, are updated with latest market trends and have the trust of the IT team. Have IT leaders in team bridges the gap between the management and your IT team. IT leader will be a person who understands both aspects of the business. So what does it takes to become a great It leader- Team building skills; Networking skills; Talent hunting skills; Smart business skills; Good communication skills; Technical skills. Read the complete article here: http://www.computerworld.in/feature/6-traits-engineers-need-succeed-it-leaders

Data Scientist has been coined as the hottest job for the year 2016 by many leading platforms. But should it be the only reason to choose data science as a profession. Not at all. So here are some more reasons that can help you. The starting salaries are on the rise, you will earn more, PhDs are no more essential. There are enormous opportunities in various industries including finance, healthcare, and transportation. You get a chance to make a difference. Read the complete article here: :http://www.itworld.com/article/3063499/5-more-reasons-to-be-a-data-scientist.html

CRM has been there for years but still people wonder what is it or whether to invest in CRM or not. Well CRM is solution based software which aims to provide best service to customer while building a successful enterprise. Still wondering about CRM? Check out these reasons for investing in Customer Relationship Management Software:

·         Better Customer Relationships

·         Improve Marketing Stratesgies

·         Streamline Operations

·         Save Time and Money

·         Flexible Solutions

·         Grow Your Business

·         Increase Sales

Read the complete article here: http://it.toolbox.com/blogs/insidecrm/7-reasons-why-you-should-invest-in-crm-software-73050