The most common hurdle for healthcare organizations with data analytics programs is consistent information from unique sources. An enterprise resource planning (ERP) can manage operational staff data, but cannot store patient-care related data, and therefore conducting a financial analysis of a patient care requires some imagination. If the analysis involves a nursing unit, the study may include clinical, operational staff data captured from the ERP such as shift worked, number of shifts worked for the current pay period, temporary or permanent resource status, educational background and professional credential levels. Linking this data to patient care data may require the shift date, patient bed assignment and other data elements. This type of analysis would only be possible on second- and third-generation data systems that can process different data languages for analysis and research. Read more at : http://healthitanalytics.com/news/goals-and-guidance-are-key-to-healthcare-big-data-analytics

More than half of all projects aren't completed within budget or on time. An analytics initiative can fail for a variety of factors: First, there are misconceptions about analytics. It's also not about data. Rather, it's a way to predict future strategies and support decision-making. Second, analytic projects fail when the data quality is inferior. Third, states and localities suffer from a talent shortage when it comes to finding people who can successfully run an analytics project in the public sector. Last, measuring the impact of analytics in government is  more complex than in the private sector. For more read: http://www.governing.com/columns/tech-talk/gov-data-analytics-failure.html

Data and analytics capabilities have become a top priority for businesses. Many organizations use the discipline to gain a competitive advantage and improve the customer experience. Nowadays, organizations place a high value on data and analytics. Read more at: http://www.emarketer.com/Article/Marketers-Analytics-Strategies-Extend-C-Suite/1013901

A business must know their audience. The risk starts when a business does not have customer insight, disorganized measurement systems. According to a research, more than half of direct traffic comes from organic search, but due to browser issues, Google may not be able to detect this. It's important to accurately pinpoint the traffic's source and medium (organic search (organic), cost-per-click paid search (CPC), and web referral (referral)). To know about referral traffic, read : http://www.skyword.com/contentstandard/enterprise-marketing/how-to-deal-with-direct-traffic-source-data-in-your-content-analytics/

As client information volumes grow, more advertisers depend on predictive analytics programming to focus on their clients. With predictive analytics, advertisers use information science-based strategies to segment databases. Then they figure out which practices and properties of an organization are measurable, and after that identify a pool of eminent clients that match those qualities. Predictive analytics are truly encouraging on the grounds that can begin taking the advanced non-verbal communication and particular practices and utilize that to manage  advertising venture. Read more at: http://searchcrm.techtarget.com/feature/Predictive-marketing-tools-trump-old-fashioned-gut-feel

Nowadays, we hear about data science technologies like machine learning and data modelling. But, now new cloud services for machine learning is gaining importance and more do-it-yourself (DIY) tools will emerge for sectors like financial services, healthcare or retail, predictive sales or marketing. Read more at: http://www.business2community.com/b2b-marketing/diy-predictive-modeling-pitfalls-opportunities-01527315#PHERr4OuiDd4QyeJ.97

Predictive marketing uses machine learning to deliver more accurate insights to encourage sales. The primary objectives are measuring customer behavior and audience insights, campaign effectiveness, calculating and improving customer lifetime value and customer retention. Predictive analysis can achieve these goals by learning from patterns within the data that are derived from customer touch points. Read more at: http://www.emarketer.com/Article/Using-Data-Predictive-Analytics-Helps-B2Bs-Throughout-Funnel/1013868

Supply chain management is a field where Big Data and analytics have many applications. Organizations apply big data analytics in supply chain management. Supply chains have been driven by statistics and quantifiable performance indicators. But the sort of analytics, which are really revolutionizing industry today are real time analytics. Traditional data monitoring involves sales and order tracking and point of sales data. It is now being supplemented with weather, events and news, with the aim being to create insights in the short term. For more read the article written by Bernard Marr (contributor) : http://www.forbes.com/sites/bernardmarr/2016/04/22/how-big-data-and-analytics-are-transforming-supply-chain-management/#5c0319b44c2d

Big data analytics is a useful instrument for empowering organizations to become more resilient in the face of increasing cyber-attacks, according to a software market analyst and IT consultant. Attackers inject malcode into genuine processes by process hollowing and install deception techniques. They send data outside an organization. Analysis of security log data and other security system data provides useful insight for improving organizations' cyber defense capability. For more read the article written by Warwick Ashford (security editor) : http://www.computerweekly.com/news/450288411/Big-data-analytics-a-useful-security-tool-says-analyst

A decade ago Google is the only platform predominantly present in the digital media section. It was the only online business development platform. Later on Facebook developed their simpler interface and using their huge popularity and reach finally put a step on the market. Clara Shih, who founded an enterprise software company called Hearsay Social in 2009 and serves on the board of Starbucks, uses her book as a plea and a guide to help business executives and professionals become productively involved in their firm’s social business and digital strategy. She has eventually analysed all the red flags, opportunity and diversity in this digital media section and how online PR, social media and mobile messaging empowers every business enterprise. To know more about her entrepreneurial insight, follow: http://www.forbes.com/sites/kathleenchaykowski/2016/04/26/why-social-media-is-everyones-business-yours-included/#1bfc33753214

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

Cyber security and hacking are two completely hostile terms. So if we can incorporate highly skilled hackers with the cyber security system, we can easily nullify future threats. Hackers are considered as taboos and most of the institutes are reluctant to give proper training on cyber security program. It is high time to deploy skilled people in this platform. IT professionals can’t just be re-branded as security professionals. Cyber security requires a trained mind-set, the ability to think about defense and offense. Not only that we need to develop our course dimensions and engage every resources to fight against up growing treats in cyber space.  

To read, follow: http://www.wsj.com/articles/hackers-can-be-our-cybersecurity-allies-1459115652

Big data have existed since the time of the cave man existed in physical paper and other analog forms (stone, papyrus, tape) and was largely inaccessible. With the inception of commercial Internet & new forms of commerce and social media, we can access information of "open source". Now technology can connect streaming and near real-time data to generate information very fast. Dynamic machine-learning algorithms can also help to discover hidden patterns and associations and graph databases has the ability to query and explore entities and their relationships in order to understand how opponent operates. It was also found that tools for geospatial analysis can help analysts to understand how events and groupings are related in space and time. To know more, please read the article by Mark Testoni (Writer at Homeland security today.us) -: http://www.hstoday.us/columns/critical-issues-in-national-cybersecurity/blog/big-data-analytics-from-forensics-to-foresight/d0c045fe32568eedefda4195d46472e6.html

The motive of capital good policy is noble, but not its implementation. The policy fails to address the basic problem of lack of research to improve manufacturing units. Thus the policy fails to expand the share of manufacturing in GDP. As India is rapidly globalizing, it needs to improve its manufacturing process using better machinery, newer intelligence and better quality raw materials. Automated assembly lines and lean production techniques must be put in use. Similarly, artificial intelligence and bid-data analytics will help the Indian companies improve their productivity and increase profits. India should gear up for advanced manufacturing in areas such as aircraft manufacture, materials, microelectronics and telecommunications. Most importantly, India needs to develop a knowledge ecosystem that includes a good intellectual property regime to foster innovation and creativity. Read more at: http://blogs.economictimes.indiatimes.com/et-editorials/capital-goods-policy-contains-little-meat/

Just when customer satisfaction has become a very important issue, the introduction of User Explorer took place. With user explorer you can now analyze what action an anonymous user has taken on your app or site. You can also get a visitor’s insight who spends quite a lot of time within a given time frame and analyze each of their journeys to your site in that given span. Using User Analytics, a Google Analytics “Segment” can be created which can be applied to the group of users and understand how this group reacts across your site. These features will help gain the insight that is needed to build amazing experience for your consumer thus improving your relationship with them. Read more at: http://analytics.blogspot.in/2016/05/better-insight-into-your-customer.html?m=1

Google’s procedure valued interconnectedness. If broadly speaking it says that more links you have on your page, the more relevance that page actually has in search results. Google treated these links as proxies to maintain legitimacy. It shows the consensus about best search results. But customers don’t concern for it, they care about pages which have their past search and the internet browsing histories, and which is addressing our actual concern. We can see that the substance and quality varies across the platform. Which results, Marketers face problems and not able to get relevant data about their customers. Here, analytics work well, analytics solutions act like search engine. It distinguishes Buzz and Noises out of datasheet which actually affects your business. Marketers need to pay attention on these methodologies. They need to think whether the loudest online voices are most important? 

Read more: http://www.cmswire.com/digital-marketing/searching-for-a-marketing-analytics-solution-check-your-google-history/

Technology has been leaving a mark on every possible sector. It has digitized and revolutionized the way of working in every single field of work. Similarly e-learning hasn’t left untouched with its magic. Here are some latest trends and innovations for 2016 and beyond:

·         Flash to HTML5 Conversion

·         Cloud

·         Personalization

·         Gamification

·         Mobile Learning

·         Multi-device Learning

·         Wearable eLearning

·         Big Data

·         HTML5 Tools

·         Interactive Videos

Read the complete article here: http://it.toolbox.com/blogs/scingularity/technological-innovations-and-trends-in-elearning-for-2016-and-beyond-73068

Starting a business or a venture is not an easy task to be done. It requires lots of efforts. No matter how small or large your business idea is, there are some things which need to be planned from beginning. One such thing is brand. The essentials of creating a brand are:

·         Understand what your brand is going to stand for

·         Creative and engaging logo and design

·         Reliable and a strong team of employees.

Read the complete article here: http://it.toolbox.com/blogs/marketing-strategies/establishing-a-brand-3-steps-you-should-take-73162

Cybercrime appears as more antithetical these days. Major infrastructure and all necessary services are the main target of hacktivists. Cyber-attacks are a strong alarm for all sophisticated and well digitized essential services. Experts say that other hackers could leverage some of the same tools and tactics used in the attack to target control systems for other critical infrastructure targets. The most alarming part is this potential cyber threat increased by 20% in only one year. Basically the systems connected to the internet are old and not well protected by firewalls. Hence such attacks are obvious.

To read, follow: http://www.businessinsider.com/the-new-front-in-cybersecurity-how-to-prevent-hackers-from-taking-down-critical-infrastructure-2016-4?IR=T

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html