According to a 2014 survey of more than 2,000 business professionals by MIT Sloan and SAS Institute, 87% respondents share a common restlessness to elevate their organizations to the next level of analytics.

Being data driven, has now become a necessity for all businesses, especially financial institutions. Using predictive data analytics to interpret a wide range of internal and external data on customers helps financial institutions to identify best targets for a particular product and earn more by making timely pitches.

Russ Bunham, in his Forbes article, gives four tips on how financial institutions can use big data analytics to their advantage:

1. Creating a customized, consistent customer experience
2. Dissolving internal silos to have one view of the customer
3. Ensuring data insight flows to the right person to make the pitch
4. Using big data knowledge to enhance customer relationships

To understand them in detail, visit the following link:

http://www.forbes.com/sites/centurylink/2015/04/14/4-ways-financial-institutions-can-bank-on-big-data-in-2015/