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CRM system helps to maintain customer loyalty
Customers want consistency and they value it. A CRM system keeps track of all interactions with customers and helps prevent any aspect of the transaction from failing. It also helps to keep promises to customers, follow up with customer contacts and generally present an effective face of your business to your customers. Read more at: http://it.toolbox.com/blogs/insidecrm/dont-let-your-customers-fall-through-the-cracks-70360
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