SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Social media in context of business

Social media and networking sites are helping businesses and companies to grow. Social media not only helps as a platform to communicate with the customers and build up a brand reputation, but it also helps the way business is run. It also helps business enterprises to collaborate across departments, offices, countries, and with other business houses as well.  According to a recent studies, social media analytics along with predictive analytics is going to be the most effective technology for business development. Its impact will be greater than internet of things and mobile payments. So, embracing this aspect will be necessary for a business to survive. To know more, read: http://www.cio.com/article/2937401/social-collaboration/how-collaboration-tools-can-turn-your-business-into-a-social-enterprise.html

 

  4335 Hits

Challenges of protecting medical data in healthcare sector

Maintaining data confidentiality is the new challenge faced by healthcare organizations. It is important for them to protect this digitized data from criminal hands. Hospitals, clinics and other healthcare organizations are slowly adapting to new technologies that are capable of protecting such data. There are some more challenges, such as accessing permission. A lot of insurance agencies, healthcare providers may require access to the data, but access control needs to be maintained for proper security.  The healthcare organizations may have data spread across various mobile devices. So, proper data encryption should be done in order to ensure data safety. The other important issue is using third party software in medical instruments; it may cause data theft. These security issues are raising concerns in the healthcare industry. To know more read: http://www.cio.com/article/2933323/healthcare/healthcare-organizations-face-unique-security-challenges.html

 

 

  4628 Hits

An insight into marketing analytics

Marketing is heading towards Big Data and analytics. Marketers are experiencing increased complexity in both their departments as well as daily pursuits. Data complexity is increased with campaigns on social media combined with other data sources from sales and finance. So companies are now resorting to marketing analytics for data aggregation, analysis and making data-driven decisions. Before going ahead with marketing analytics, companies should identify their key objectives based on a definite analytics platform which is divided into milestones in sync with the existing framework of the company. Once this is done, one can start the analytics journey and hold key stakeholders responsible for results all of which are based on the company’s goals and vision. Data techniques to be used should be decided solely on the basis of the company’s objective. It is important to focus on the correct segment of data within the entire data set. This way one can increase the chance of gaining actionable insights on data and thus pushing the company towards growth. Read more at:https://channels.theinnovationenterprise.com/articles/marketing-analytics-do-you-have-a-framework

  5286 Hits

The various forms of loyal customers

Every business needs a set of loyal customers. The loyal customer varies from one to the other in the field of business. There are customers who are satisfied but are not loyal and can be termed as dangerous customer. They don't really love or hate you. There are customers who are loyal to your loyal program. There are customers who are loyal to your procedure, but not to your products. There are customers who enjoy convenience of our business for some definite reasons. The customers may not like you sometime but they are loyal to whatever they do. A bunch of customer gets attracted only when there is a low price of the products or the process involved. And lastly there are some wise customers who all are loyal to whatever you do. The process or the product process doesn't even matter to them and hence they will stick to the process whatsoever. Read more at: http://www.business2community.com/customer-experience/six-types-of-loyal-customers-01294343

  4279 Hits

How to tackle interview questions

The job interviews are always unpredictable and without any definite knowledge about the situations you'll be in. There is always a need to groom your skills and get prepared for any upcoming challenges. The aim is to market yourself in that span of time and show how efficient and productive you are. The strength should be revealed with modesty. The weakness should be revealed but strongly so that it looks like a weakness. Every point you put up in an interview should be related to your work. The salary expectations should be loud and clear without any case of undervaluing and overvaluing yourself. Something which the interviewers would be looking for is about you. The key to succeed and cracking the best of the interviews is by holding the right attitude.  Read more at:http://www.business2community.com/human-resources/tackling-four-common-job-interview-questions-01290700

  5979 Hits

Understanding the value of unstructured data

The value of data is no longer unknown to the business world.  Both structured and unstructured data are important because they are unprocessed raw materials which go into analysis. Many business leaders and IT professionals prefer structured data, while it is currently being observed that unstructured data also has a lot to offer. Unstructured data coming from various social network sites help business leaders to gauge customer sentiments and grievances. It also helps to reduce costs and adapt to a changing market situations. Sometimes there can be challenges handling unstructured data such as collection, organization, integration and analysis. text analytics, auto taxonomy generation, auto tagging and other techniques are vital when it comes extracting value from unstructured data. To know more read: http://www.cio.com/article/2941015/big-data/solving-the-unstructured-data-challenge.html

 

  4473 Hits

Understanding the needs of IT

Using the right technology is immensely important, not only it adds value to the business but also it increases efficiency of the work force of the company. Most of the employees feel that mobile technology is important to get their job done. A recent study shows that employees are more comfortable using applications downloaded from public stores, despite having IT departments in their company. It seems that the IT department in most of the business houses are not being able to deliver high quality business applications which can increase the efficiency or unleash the true potential of the existing apps. The demand for fast and customized business applications are increasing and it is high time for them to deliver. Read more at: http://www.cio.com/article/2939933/mobile-apps/when-it-comes-to-mobile-apps-it-is-slow-poor-and-weak.html

 

  5087 Hits

Usage of Big Data and Machine Learning in Finance

Over a decade ago, High frequency trading (HFT) used to be part of very few financial firms, but now it is an integral part of every major financial firm and is key to drive the success of these firms. Many industry experts in the field are of an opinion that big data has started entering into the financial sector at a minute level for now and it will follow the same trend like the HFT in expanding into ever major company. It will be the major decisive factor in taking many calls in near future. On the technical level, many experts feel Machine Learning (ML) will take a dominating role in areas where Statistical techniques are now used for finance and risk management. ML with its ever increasing algorithms/techniques is an ideal replacement to humans in trading scenario, though it has its own caveats. It is seen that ML and Big data is going to lead a new revolution into the field of Finance. To read more: 

http://www.automatedtrader.net/headlines/153852/gdtrm15-machine-learning-is-the-new-c%2B%2B

  4837 Hits

How to reduce attrition in call centers?

Attrition is often seen as a health check for any business. If a high number of people are leaving then something is wrong. The question is what, and what can be done to improve it. Micah Solomon (CONTRIBUTOR), in his article writes about the ways improvement can be done. They are: 1. Optimize recruiting and hiring

2. Enhance training programs

3. Enhance customer satisfaction focused monitoring

4. Establish clear communication channels

5. Enhance recognition and rewards programs

6. Coaching culture

7. Provide skill development programs

8. Offer continuous opportunities for promotion

9. Provide excellent software and tools

10. Improve work conditions

Read more here- http://www.forbes.com/sites/micahsolomon/2015/02/22/improving-customer-service-by-reducing-contact-center-agent-stress-and-attrition/

 

 

  5837 Hits

HR Making Use Of Big Data

Today data and analytics wave has replaced the HR and people management. Human resources are one of the most data rich functions in most business. Earlier the data were mostly ignored or just kept in tables and charts but now data analysis has used such data and helped predicting when will employees leave, from where they can grab most suitable candidates and how to identify and retain most talented employees. HR departments are now crunching their data and easily taking decisions for recruitment. Earlier it was not so easy for HR's to look around the globe for hiring but now they can do just by sitting in a room, analyzing data without looking at the globe. Read more at:http://www.smartdatacollective.com/bernardmarr/334941/how-hr-can-use-big-data-smart-way-hint-most-are-not

  4050 Hits

Big Data and analytics in sports betting

In the gambling industry, the house with most information wins the game. And it’s no wonder that Big Data is changing the world of gambling. Betting firms are now making extensive use of Big Data and analytics to manage their business and stay at the apex of the game. Big Data services empower gamblers by giving them more information and helping them to plan strategies more effectively. Big Data is also transforming sports gambling. With lots of data to collect and analyze, sports organizations are using it to study players and their tactics. Gamblers are now using Big Data as a way to get the odds in their favor and this has led to the growing popularity of fantasy sports betting. Gamblers are not only using Big Data for their games but also to improve their marketing efforts for example the casinos are analyzing customer data to develop personalized marketing campaign. Read more at:https://channels.theinnovationenterprise.com/articles/how-big-data-is-changing-the-gambling-world

  5853 Hits

Things to know about PaaS

In the last few years, the PaaS (Platform-as-a-Service) market has seen an explosion. Organizations are now looking forward to receiving, processing, storing and scaling data and PaaS is making all these possible. Here are five things one should know about PaaS:

(i) PaaS benefits not only start-ups but also other organizations. 

(ii) PaaS platforms differ widely with different architecture and languages. Applications can be developed in languages tailor-made to suit the needs of individual businesses.

(iii) PaaS and DevOps (software developed in response to an interdependence of software developers and other IT professionals) intersects at the point of delivery. Thus, both can work together.

(iv)  PaaS is a safe and secure option for storing and processing data. It also supports important security standards.

(v) PaaS serves as one of the critical components for building applications for IoT. Read more at: https://channels.theinnovationenterprise.com/articles/7964-paas-five-things-you-didn-t-know

 

  6019 Hits

The steps to effective and efficient meeting

The key for taking decisions and managing the organization lie in the way you manage your meeting. The meeting should be halved into two so that the span of the meeting don’t affect the essence of the meeting and the entertainment in between will keep the members moving positively. The punctuality and the decorum of the meeting should be followed to set a trend for the employees.  The goal should be distinct and no topic should be discussed outside the focus of the meeting. The efficiency lies when you communicate and describe the matter in between the meeting and make it loud and clear. The entertainment factor is also needed in between the meeting so that no one feels bored. The standup meetings are way efficient as we can see from the research that taking decisions on the feet is speedy and correct. Thus, incorporating the steps will lead to efficient meeting and more productivity. Read more at: http://www.business2community.com/human-resources/5-tips-for-more-effective-company-meetings-01291059

  4993 Hits

The skill of candidates in a job interview

The skill to manage the emotion in a work environment is the quality of a person. The need for a positive work environment and the positive vibes of the employee play a vital role in the work environment. The regulation of better customer service by identifying and solving the need of the customer is an essential role of the employee. The adaption of the job environment will help one in getting the boost within oneself. The emotional intelligence is above all and that’s what determines the quality engraved in one person. The former relationship helps in connecting with the people. The success story of the past helps us in getting the idea of the proper emotional intelligence needed. The customer varies and to tackle situation one should be used to every situation for perfectly dealing with them. Read more at-http://www.business2community.com/human-resources/3-ways-to-find-we-not-me-in-emotionally-intelligent-job-candidates-01292121   

  5085 Hits

The steps for getting a right job

The technology and innovation have a combined effect on the culture and working environment. The job search varies from one to the other. The winning moments are the resume and the interview skills. The resume itself carries a lot of data with precision. The business market have a lot of circulation of different convincing resumes but still one need to be unique and specified in getting a job for it. The keywords and the skills for wrapping up a resume in a right way is the quality of the candidate. The final show is the interview when you have the allotted time to perform and praise the panel of interviewers. The queen of candidates itself appearing for the interview itself means they are more or less eligible and deserved to be in the company. The ideal candidate is defines as the one who act with the presence of mind with some patience and determination. The mock interviews and finally the quality of performance will differentiate you from others and lead to the pathway for a perfect job. Read more at-http://www.business2community.com/human-resources/cant-find-a-job-do-you-know-why-01289229

  5951 Hits

The don’ts for a resume and some rapid solutions

The resume should be a document with some compact and objective information so that one can go through it within 20 seconds or so. The more efficiently you're in integrating the matter in a sheet of paper, the more your chance of getting a job gets increased. The length of the resume should be decent enough and self-convincing. The text should be not too long as online reading of resume gets hectic while reading and evaluating it. The resume shouldn't be too old and the loop of the right information should be conveyed through it. The resume should have an impact on the person concerned and should have the self-convincing power. The wow factor of the resume should be consisted in the resume which will lead to the pathway to success. The key to get evaluated and analyze from the lot of people lies in the skill of how well you incorporate the right steps for a perfect resume. Read more at-http://www.business2community.com/human-resources/five-quick-fixes-for-resume-donts-01286253

  4638 Hits

Effective Marketing: A Study

The rapid growth of e commerce has been a hot topic in recent years. With e- commerce flourishing, digital marketing has also become popular. New technologies are emerging and helping companies to sell their product and find new customers through web marketing. Marketers have found a way to boost digital marketing. They are using behavioral triggers. This is a way to find out the customer’s internet search history, particularly window shopping details and detects the customer`s potential demand for a particular product and links them with the seller through pop up ads or banners.  To know more, read: http://www.cio.com/article/2941358/marketing/digital-marketers-look-for-behavioral-triggers.html

 

 

 

  4086 Hits

The strategy to work efficiently

The efficiency of an individual comes when one works with less time and produce a huge output. The revenue gets high with the increasing productivity and so one can really earn more out of an efficient business procedure. The passion in professional world doesn't work much but if we really want to attain the desired targets, we need to monetize our passion in the form of data and business strategy. The dream team will lead to around way development of a company along with the goals of the company.  The empowerment of people is needed so as to motivate them to work for the organization. The company should know about the factors which will drive the output to the next level and give the best results. The identification of right behavior helps in creating more by working less. So, to get the best results we need to think, implement and execute. Read more at- http://www.business2community.com/human-resources/work-less-make-morereally-01284793

  5044 Hits

The key steps of social media for success

The social media is actually the official platform to communicate and connect with the mass of people. The access in different social media is needed to attract more audience and promote their own organization in a grand way. The skill to master the network and devote time for the same will lead to a successful one. The posts should be at repeated intervals considering the time zone of different countries. The content should be specific so that the audience gets a track of the nature and working of the company. The idea should get circulated in a simple way so that the people get connected. The skill of digital marketing is needed in order to increase productivity and boost an organization. The uploading of pictures in the different sites helps in engaging a large audience as it's an attractive technique to pool the audience. The information circulated and the working procedure should be consistent enough to sustain the status of an organization. Read more at- http://www.business2community.com/social-media/5-social-media-tips-success-01288131

  4663 Hits

Is social network really effective in marketing?

Social media has been in the center of attention when it comes to web marketing, yet many business leaders are skeptic about it. Some business leaders believe that customers do not respond or interact with them through social media. But this gives a wrong impression that the popularity of their products is not increasing. Just because people do not comment or like their product in social media, does not mean that they go unnoticed. According to a recent study, social media is the most effective way of marketing, when done in the correct way. So the effectiveness is dependent more on the user than the tool itself. To know more read: http://www.huffingtonpost.com/casey-cavanagh/its-not-facebook-its-you-_b_7270892.html?ir=India&adsSiteOverride=in

 

 

  3930 Hits
Sign up for our newsletter

Follow us