According to a recent study by IDG Connect, it was found that nearly half of respondents are still finding it difficult to draw insights from data. It is hard for the marketers to find out the impact of marketing & advertising programs. Marketers are still trying to find out answers to some questions like: How do we most effectively make the right people aware of our products and services? And then how do we figure out what we did right and wrong? Big data had come to the rescue, but still many marketers find themselves in very much the same place as 1900's. Columnist David Booth in his article writes about the areas that organizations should focus on improving their marketing activities. Read more at:  http://marketingland.com/reach-maximum-potential-intent-data-134086

Everyone uses smartphone nowadays. According to a research it is estimated that 2.1 billion people use smartphones. Marketers are trying to please these mobile using consumers with personalized geolocation targeting and content localization. Marketers are now focusing on geotargeting. Brands are now tweaking their national marketing campaigns on a store-by-store basis, localizing emails and regularly sending notifications about in-store promotions though multi-channel and geolocation marketing. Columnist Andy Lombard hi his article link explains why geomarketing is becoming essential for marketers. Read more at:  http://marketingland.com/even-biggest-brands-can-get-hyperlocal-geolocation-targeting-135849

According to a research by Gartner, it was found that marketing executives are three times more likely to lead strategic growth initiatives in 2016 than they were in 2012. Corporate managers are now focusing on customer experience and they think mobile is best to know about this. But, mobile should not be looked as a channel and it requires a different approach. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds. E-business professionals who treat mobile as just a channel will fail,” Forrester analyst Julie Ask says in a report. Mobile apps deliver utility and valuable experiences that bind people to brands. Columnist Brent Hieggelke in his article link writes how to bridge mobile engagement gap between high and medium performing apps. Read more at:  http://marketingland.com/getting-grip-mobile-engagement-gap-133357

Nowadays, marketers are using technology to plan, create, manage, automate and monitor campaigns. Companies must have a strong marketing technology foundation so that it helps them to optimize productivity, maximize return on investment and create competitive advantages. Columnist Paul Roetzer in his article shares tips on how to increase phttp://marketingland.com/10-questions-guide-marketing-technology-strategy-135591

It is the age of neuromarketing and it is developing fast. It was first developed in the 1990’s by the psychologists at the Harvard University. Nowadays, it is playing an important part in the marketing industry. But, we must first know about neuromarketing. It is a study of consumer behavior relative to marketing practices. But, the use of specialized equipment, like FMRIs, EEGs and advanced bio-metric sensors makes it special. These tools are used to study the consumer’s responses to various marketing stimuli like - sensorimotor, cognitive and affective responses. Columnist Jeremy Smith in his article writes about some neuromarketing principles. Read more at: http://marketingland.com/6-neuromarketing-principles-always-true-137206

They are often first point of contact with the customer, and a happy encounter makes a happy customer. Taking care of experienced call center agents and making employee satisfaction a priority produces numerous benefits for the company. ? Below is a list of a few things that you should be doing to take care of those employees who take care of your customers. • Excellent salary. Even in a very competitive industry, experienced agents can command high salaries befitting their expertise. They can get salaries that are higher than the average day job. Aside from their base salaries, these agents also deserve additional benefits and overtime pay for their hard work

• Incentives and commissions.  Aside from their salaries, agents also get additional money for reaching sales quotas or other milestones. 

• Awesome working environment. As a reward for their hard work, call center agents get all the pampering they can get through excellent workplace facilities. This is why most call centers provide their employees the works – immaculate bathrooms, cozy sleeping quarters, play areas, clean pantries with free coffee and so on.

• Career growth opportunities. If you’re like most agents, chances are you won’t be satisfied with being an agent for the rest of your working life. You will look for opportunities that can push you up the corporate ladder. A good call center provides its agents the chance to add more skills to their resumes so they can become eligible for higher positions in the company. A call center that takes care of its people’s career advancement produces agents who are not only successful with their jobs but also those who are actually happy staying in the organization.

Read more here- http://www.callcentertimes.com/Articles/tabid/59/ctl/NewsArticle/mid/407/CategoryID/1/NewsID/1028/Default.aspx

Big data - which admittedly means many things to many people - is no longer confined to the realm of technology. Today, it is important in any business. In addition to providing solutions to insurance companies' long-standing business challenges, big data solutions offer the power to transform processes, organizations and entire industries. Big data is especially promising and differentiating for insurance companies. With no physical products to manufacture, data is arguably one of their most important assets. Financial, actuarial, claims, risk, consumer, producer/wholesaler and many other types of data form the basis for every decision an insurer makes.

Insurance companies will realize value by effectively managing and analyzing the rapidly increasing volume, velocity and variety of new and existing data. By putting the right skills and tools in place to better understand their operations, customers and new markets, insurance organizations will be on the right track to compete and thrive in this global, dynamic marketplace.

Read more here- http://analyticsindiamag.com/has-the-insurance-industry-mastered-the-art-of-utilising-big-data/

Technology has significantly changed the environment of courtrooms over the last few years. Health technology has been one of the most used technologies in the courtroom. Lawyers are enjoying benefits of such technology to have winning edge. It is easier to present the evidences and to conclude the case. Health technology in courtrooms includes blood and personal health monitoring technology, video display, annotation monitors and evidence camera. Use of video conferencing has also became popular now a days. The most important advantage of this health technology is that is instantaneous with the results being relayed at the same time. Read more at:https://channels.theinnovationenterprise.com/articles/h-ealth-tech-in-the-courtroom

Big data and internet of thing (IOT) have made it easier for companies to collect new data. This will help companies to have comprehensive view of consumer’s buying and viewing behavior which in turn is used to make competitive business intelligence. Today businesses are struggling to face high bills of Internet Service Providers (ISP) as they already have too much data to cope with. With huge investment, industries have spent time in finding solutions for crunching large data within limited time. There is huge cost involved in storing big data. But Software Defined Storage (SDS) gave storage the operational efficiency as other big data aspects. This provides flexible and scalable architecture to empower the business to meet big data fluctuation demand.  Read more at:https://channels.theinnovationenterprise.com/articles/big-data-and-the-communications-data-bill

According to a research by Gartner, it was found that 79% of marketing departments maintain capital budgets mainly for technology. Marketing technology is emerging very fast. It was also found that 61% of the companies want to increase the proportion of technology, and spend more on marketing communications.  So, companies must have a good marketing technology strategy. Author Kavin Dodson (VP of Data and Marketing Strategy for Beckon), writes in his article link about how to gather the right stack for a business. Read more at:  http://www.cmswire.com/digital-marketing/making-sense-of-your-martech-stack/

CRM solutions are important in order to improve the sales process. A good CRM solutions also help to identify quality lead. But, these benefits will be of no use if the deployment is not done in a correct way from the beginning. The causes vary for not understanding why the users need CRM. Companies must know how to minimize failure risk during CRM deployment. This can be done by aligning the business process in a proper way, by choosing the right technology, by upgrading the old CRM solution, by handling migration from old CRM solution to the new one properly. Read more at: http://it.toolbox.com/blogs/insidecrm/avoiding-failure-during-your-crm-deployment-68429

A cloud-based CRM is a powerful tool that helps a company to save IT resources. So, choosing the right vendor with good customer support helps you to diminish the impact of potential problems. In a research it was found that a company saves 21% off IT expenses by putting cloud-based apps to use. It was also found that cloud-based customer relationship management (CRM) tools have many benefits especially during maintenance of system. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-choose-a-cloudbased-crm-vendor-with-reliable-customer-support-68432

Wholesale distribution salespeople are often outside the office. So, they need basic functions like recording contact events, storing e-mail communications, and creating activity reports in their laptop which in a nutshell is called CRM system. Nowadays, the mobile CRM app is making their work a little easier. David Gillman (analyst with Studio B) writes in his article how mobile CRM is changing wholesale distribution. They are: Instant access to customer history; Predictive analytics; Fast order processing; better sales management. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-mobile-crm-is-affecting-wholesale-distribution-68472

Big data and financial services have played their role together to boost the company's profits. Big data is providing advantages to financial services in three ways. Firstly, big data is keeping financial companies ahead to develop more creative and innovative ways of using big data to predict future, which companies are going to earn profits and which type products will be demanded in future. Nowadays, financial companies can easily monitor and respond to changes that exist in financial markets. Secondly, banks are also using big data to become more customer focused. This can be done by tapping the reams of unstructured data like lifestyle information, social media activity, and customer feedback and support requests. Thirdly, big data can be used in fraud detection. Read more at:http://www.smartdatacollective.com/bernardmarr/335942/3-ways-big-data-changing-financial-institutions-forever

Sales pipeline helps in revenue forecasting for the sales department. It defines the distinct stages of your sales process. CRM tools also help in analyzing prospects in each pipeline stage and also determine whether a lead needs additional encouragement. There are also some features which will help in optimizing the sales pipeline. They are: clearly defined sales pipeline, Integrating CRM Information, Identifying customers leaving the pipeline, and Lead Scoring Criteria. Read more at: http://it.toolbox.com/blogs/insidecrm/optimizing-your-sales-pipeline-with-crm-68441

According to a research, use of Customer Relationship Management (CRM) tools have increased to $23.2 billion market share in 2014. Now, more companies are venturing into CRM solutions designed for mobile environment. It has been seen that sales team has improved their productivity by 15% more by using CRM tools in mobile environment. Some key features should be kept in mind while choosing mobile CRM. They are: Enterprise Level Security, Device Compatibility, Distilled Feature Sets, Data Aggregation, and Real-Time Analytics. Read more at: http://it.toolbox.com/blogs/insidecrm/5-key-features-for-your-mobile-crm-68505

CRM software and automated marketing software together helps companies to develop leads in a more systematic way. This combination allows users to analyze a potential buyer’s interest so that companies can help users at every stage of buying. But, companies are facing difficulty in lead generation and good quality. According to the author Eric Scott Johnston (an analyst with studio B), businesses can improve lead generation by focusing on these areas: upgrading technology, improving content quality, and developing the metrics. To know more, follow the link:  http://it.toolbox.com/blogs/insidecrm/3-ways-to-improve-automated-lead-generation-68473

Nowadays, customer relationship management (CRM) software can help companies to customize their marketing campaign by reducing the usage of bad data. Bad data can decrease the quality of the content and may also lead to underdeveloped leads. Here automated marketing comes in. This helps in improving the quality of data. Eric Scott (An Analyst with B Studio), writes in his article about some steps to ensure that the data are cleaned up and providing the right metrics for a smooth and automated marketing campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-boost-the-quality-of-automated-marketing-content-68477

It is not easy to understand what a dataset represents and how to use that information. One can understand the data by interacting people who know about data and through other alternative means. Usually the problem of finding and understanding the data exists in many companies which leverages data to enhance their decision making and their products. Many technologies relating to data made it easier to process massive amount of data and visualizing results in a better way. But the absence of focus on empowering users to find and understand data has made it difficult for reliability and efficiency. It has been more concrete to measure and show progress of efficiency and visualization capabilities of the process. Read more at:http://www.smartdatacollective.com/venky-ganti/332052/data-time-investment-finding-and-understanding-data

In business, one not only has to keep a track on competitors and a close watch on the market but also keep a tab on what the customers are feeling, and how they are responding about their products in social media. Luckily with the advancement of data analytics many such tools are available and are becoming popular. One such marketing tool is a search engine which searches any social mention of the topic in social media. These platforms enable a business leader to evaluate customer sentiments and use it for business development. Read more at:  http://www.huffingtonpost.com/jayson-demers/7-marketing-tools-to-find_b_7605262.html?ir=India&adsSiteOverride=in