The public is yet to discriminate the thin line between PR Campaigning and Advertising Campaigning. The difference lies in the face that advertising campaign is a first party approach while PR campaigning is a third party approach. When a television channel broadcasts a product or when you see any hoarding showing any product that is called advertising. On the other hand, when newspaper talks about a product, that's what is called PR campaigning. Advertising may sound to be a better way to promote your product, but in reality a person is more motivated and interested about it when he learns it from another person or newspaper, thus a strong relationship with a journalist can give you an upper hand in your campaigning. Celebrities endorsing a brand do help with advertising, but one must know remember that advertising is “paid visibility” while PR campaigning is “earned visibility”! Read more at: http://www.meltwater.com/au/blog/pr-campaign-vs-advertising-campaign-differences/

The Apple Pencil and the iPad pro can be the best sketchbook for one's creative expression when they are at its best, although some artists expect them to work a bit better. Apple pencil and iPad pro works great together, but the Bluetooth connection may not be as good as you might expect it to be. The Apple Pencil needs to restart if you restart your iPad pro as the pencil doesn’t hold power for too long. Sometimes the pencil needs the Apple Pencil Thunderbolt Adaptor to charge it for around ten minutes before normal charging. Read more about iPad Pro’s Apple Pencil on: http://www.computerworld.com/article/3072906/apple-ios/what-to-do-when-your-ipad-pro-s-apple-pencil-stops-working.html

According to a recent research, 96% of B2B marketers say that data is regarded as “important” or “very important” within their marketing team and 90% of senior management feel the same way. A data strategy enables you to achieve business goals and a B2B data strategy provides the foundation for everything involving data, from whom you target through your marketing campaigns, to how you generate leads and increase sales. The data strategy should guide any organization and must have clear results, rather than a list of vague objectives. Suzanne Stock (the founder Directors of Marketscan) writes in her article about some steps that any organization can take to implement B2B data strategy. They are: Have clear-cut  aim, Carry out a data audit, and be consistent. Read more at: http://www.business2community.com/b2b-marketing/need-b2b-data-strategy-implement-one-01555070#kCkXyhGwW1laWRRS.97

Social media is important for any business. It can help be to connect with customers and drive conversion rates higher. Most customer relationship management tools are incorporating social selling into their platform. But, many companies are not aware of the importance of incorporating social media into their platform. This article will help you to know about the factors why CRMs need to take social leads seriously. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-crms-need-to-track-social-media-73172

Collecting data is important to make operations efficient in a company. But, it is found that collecting and storing data is not enough. Companies must connect and analyze that data across organization. The purpose of data (structured or unstructured) is to extract insights and take accurate decision. But now it is becoming important for companies to connect data, including data from the contact center with the rest of the organization for an integrated view of the customer. Companies should utilize data to combine analytics from the contact center, workforce management, CRM systems, website, social media, surveys and product engagement tools. Read more at: http://callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1197/Default.aspx

Any business house needs to ensure effective customer service to satisfy its customers and the key characteristic of serving the customers properly is by maintaining smooth and effective communication. This effective communication can be achieved in different ways, starting from inbound and outbound phone calls to emails and messaging services and of these methods, messaging is the most cost-effective way to make sure that the customers and their queries are properly heard. Nowadays, in-app messaging systems and software products have been introduced. Companies need to invest in the best quality messaging app that will eventually boost its market potential as a messaging app can allow customer service executives and end users to interact with each other in real time. Read more at: http://callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1191/Default.aspx

Influencer marketing is very important in today’s business world. But, what is influencer marketing? It is when a particular company reaches out to key people in the industry and asks them to promote their product or service to their followers. There are different ways in which a brand can use influencer marketing. But, a company need to review whether it is worthwhile in terms of time and money. Read more at: http://www.business2community.com/marketing/influencer-marketing-worth-waste-01549023#MsVR5luWeIPxO1mE.97

Big data Analytic can give real time analysis of huge, complex and continuously increasing dataset. It can be applied to many Business operations .But companies do not use this potential of big data analytics to supply chain management. Company can control the inventory and other supply chain operations more efficiently with help of analytic .for instance, companies can use unstructured data set in the inventory, forecasting and transportation for analysis and new insights can be delivered, like forecasting next date for restocking in supply chain planning. For the last 2 years big data had been used in the supply chain management but there is still a long way to go.

To know more read article by Bernard Marr : http://www.forbes.com/sites/bernardmarr/2016/04/22/how-big-data-and-analytics-are-transforming-supply-chain-management

Companies are looking for talented personnel especially in the analytics and big data sector. According to a new report, start-ups are offering phenomenal packages to data scientists as they give them a competitive advantage. Indian start-ups are willing to pay around 10.8 lacks to a talented analyst. Although the global market has been very fluctuating for the past five years but the need for a specialist is growing with the emerging work in this sector. Demand has grown but the supply has failed to meet .An Experienced Analyst (minimum 5 years) demands 12.3 lac to companies. Kolkata in India holds maximum number of analysts or data scientists. The average package salary of an analyst professional is 9.36 lacks.

To know more: http://economictimes.indiatimes.com/jobs/analytics-big-data-to-see-robust-hiring-high-pay-packets-report/articleshow/51105814.cms

The aviation sector is continuously facing cyber-threat. Hackers are targeting crucial infrastructural units and necessity services. The most alarming issues are a flight is not safe from the hacker's hands even when it is in the air. A recent report says a hacktivist easily hacked the on air entertainment system of a flight when it was on air and also take a control of the flight, which causes deviation from the actual course of flight and compelled it to fly sideways. Therefore, many experts believe that to hijack an aircraft one may not need to board on it, he/she can remotely access the unsecured Wi-Fi of the aircraft and take control of the cockpit. This irregularity is happening because the aviation security and network access is weak and the firewall standards are age old & hack able. So the transport safety department should take care of these cyber-attacks in the aviation section.

To read, follow: http://www.slate.com/articles/technology/future_tense/2016/05/the_aviation_industry_is_starting_to_grapple_with_cybersecurity.html

Predictive analytics is one of the most useful tools to analyze customer behavior on a particular product or services. This process helps identify customers’ needs and also chalk out a correlation matrix which helps to understand the additional demands. Companies monitor interactions of their clients to predict attrition. Negative consumer sentiment in social media, looking out for issues on the retailer's online knowledge base, and repeat calls to contact center may indicate attrition. It facilitates the next best interaction, monitor transaction details and analyze fraudulent activities. Neither business operations, nor business analytics have the complete information to make data-driven decisions, hence there exist a gap between customer needs and Delivery Company. To overcome this, customer centric ideas have to be taken in consideration. Businesses need a continuous and well-defined program to measure data quality. Establishing data quality standards and monitoring data quality quotient in real-time makes predictive analytics reliable.

To read, follow: http://www.cmswire.com/analytics/what-customer-centric-predictive-analytics-looks-like/

Digital marketing is already skyrocketing worldwide. This up growing popularity in digital marketing is not only confided inside the business enterprise but also the job oriented learning process is also at a higher demand. Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Not only the online certification platforms but few business management courses including this digital marketing as one of their special papers. A Report says there will be 1.5 lakhs jobs opening between 2015 and 2016 and of this 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. The ironical part is Indian market is only visualized a growth of 10%. Even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium. Not only that these certification based learning process provides new entrepreneurs in this section and the figure is not very low, it’s around 25% of the total certified students on digital marketing.  

To read, follow: http://timesofindia.indiatimes.com/tech/tech-news/Digital-marketing-certifications-go-hot/articleshow/52069003.cms

A successful business is no more only based on hard work but various other factors. One of them is the happy and satisfied employees. And the customer relationship management tool (CRM) can also improve employee's happiness. Well, happy employees are the productive employees. Employee with high job satisfaction and happy with his working environment will be more productive than the unhappy one. Reasons why CRM improves employee happiness: Reduced Stress through Up-to-Date Info; Collaborative Work Increases Happiness; Removal of Tedious Tasks; Out-of-Office CRM Access. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-technology-makes-for-happier-employees-73170

Nowadays, content distribution is important for any business. Ashley Taylor Anderson (Director of Content), writes about some social marketing tactics for content distribution. These tactics are - 1. Post multiple times on your own social channels, 2. Include a click-to-tweet in your content, 3. Share content with mentioned or quoted people in your piece, 4. Repost on social syndicates like Medium and Pulse, and 5. Post to social forums and communities. Read more at: http://www.socialmediatoday.com/social-networks/5-social-marketing-tactics-content-distribution

Isabella Andersen (Content Writer), writes about some tips to optimize your website for conversions. But, before that we must know the definition of conversion rate. Conversion rate is the percentage of website visitors who take a specific action, usually responding to your call to action (form fill, phone call, driving directions, purchase, etc.). The tips on how to improve your conversion rate are - 1. Have a strategy and a goal before you start building a page, 2. A/B test everything, 3. Optimize for mobile. Read more at: http://www.socialmediatoday.com/technology-data/5-tips-optimizing-your-website-conversions

When scrum is new, everybody seems to enjoy it but after repeated routine of sprints, planning, and daily reviews it becomes in interesting and old. There are some early signs or indicators which can prevent this kind of situation:

1.       Repeated

2.       Unresolved issues in retrospectives

3.       Stories are not demonstrable;

4.       Unfinished stories are split and carried over the next sprint

5.       During sprint planning, tasks are assigned to team members

6.       Team members are not 100% on the project or are withdrawn from the project.

Read the complete article here: https://www.scrumalliance.org/community/articles/2016/may/when-scrum-becomes-stale-the-team-under-performs

Scum experts who have been working on scrum for a long time have found out where the true power of scrum lies. It lies in these 3 main things: Transparency: Scum enables the every team member to be involved in the project from starting, unlike other design models like a waterfall. This helps to keep the development of process and product transparent; Self- organization: Self organizing teams fives freedom and power to innovate; Trust: It is the most important and crucial factor. Trust between teammates that they are loyal to the product. Read the complete article here: https://www.scrumalliance.org/community/articles/2016/may/the-power-of-scrum

Many developers think that contracts are the concerns of only sales people and executives. But this is not the case.  Even a scrum team works under contracts. Contracts like DoR( Definition of Ready) and DoD (Definition of done) are the two contracts which every scrum team must have. DoR is an agreement between product owner and scrum team. DoD is a contract where the team must meet their requirements. It is also signed between PO and scrum team.  There can be many other contracts like Interteam contracts and organizational contracts. Read the complete article here: https://www.scrumalliance.org/community/articles/2016/may/contract-negotiations-in-a-scrum-team

Social media marketing is becoming important for modern business houses and it is about more than just setting up a profile page and posting the occasional update. The goal of the social media marketing is to build a bond with the audience, and to spread message through shares and reposts. Content is important but, the timing and frequency of posting matters a lot. Read more at: http://www.business2community.com/social-media/update-social-media-infographic-01544177#xexbEW2s1LgAGWXm.97