We share smiley, pictures and even videos, share our emotions, but now video memes can be used to express the same. App developers have created an app which can create video memes. Developers believe that it can replace the images and GIF's. This app has a full library of some 5,000 clips, or you can browse categories like "Excited," "Love," "LOL," "Angry," etc. We can share it to imessage or Messenger, as well as other networks like Facebook, Twitter, Slack, GroupMe and more. Videos are shared in MP4 format. To know more about this app, please read the article by Sarah Perez (writer at TechCrunch) -: http://techcrunch.com/2016/04/06/this-new-app-lets-you-express-your-feelings-with-video-memes-not-gifs/

Social media is important to every business and relationship with customers. According to a research customer's expect to get a response through social media got doubled since 2013 and still 7 out of 8 messages to companies go unanswered for 72 hours. Customers want all their queries to be answered which include marketing information and customer service which marketing managers are not trained to answer. To solve this query teams need to be cross functional and follow these steps -: • Develop a social care team which can address all social information effectively and efficiently

• Create brand guidelines for standards, tone, and style of social media communication

• Assign specific employees from each department to social media tasks

To know more, please read the article written by Keith A. Quesenberry ( writer at Harvard Business Review ) -: https://hbr.org/2016/04/social-media-is-too-important-to-be-left-to-the-marketing-department

A new wearable is being developed which can be worn at the back of our hand. Developers have named it "E-skin" which is ultra thin, ultra flexible, and constructed of layers of silicon oxynitrite and parylene. This is possibly the step towards ultra-flexible watches and phones. This technology has uplifted a new type of medical applications. To know more, please read the article written by Rachel Dicker (writer at US news)-: http://www.usnews.com/news/articles/2016-04-18/new-e-skin-allows-for-unrestricted-movement-and-wearable-technology

Technology has taken a big leap and has proven its potential to serve mankind. New apps are being developed to help people who have lost their vision. These apps are helping them in day to day activities like checking the bills, voice-assisted technology to send text messages, send and retrieve email, and even shop online. It also comes with a voice automated GPS to guide the direction. To know more, please read the article by Troy Moon (writer at PNJ) -: http://www.pnj.com/story/news/local/escambia-county/2016/04/17/technology-gives-blind-more-independence/82758416/

With the advent of technology growing and advancing day by day, we need to keep up or lose out in this race. Organizations keep upgrading their technology for higher productivity of work and higher efficiency with decreasing costs. The problems which the people in the organization face are learning about the new and complex technology and skills. Technology is transforming and if in workplace people want to excel they have to keep learning. To know more, please read the article at -: http://www.timesofmalta.com/articles/view/20160327/business-news/Technology-is-transforming-business.606958

Instagram become more than just a regular picture sharing app. With a user base projection of over 500mn in 2016, Advertisers are choosing Instagram over conventional media tools even in events like the super bowl. So here are some tools one can use to manage your Instagram strategies-: # Gramfeed: Social media management and search engine for Instagram. It is useful for advanced searches for trending hashtags, dates, location, users and influencers. One can visualize photos on a map and manage multiple accounts as well as other basic features from Instagram, such as posting comments, managing followers, etc.

# Repost: This app makes it simple to share photos and videos posted by others, directly from your mobile device, while giving credit to the original post (and user). This app is helpful, if user generated content is part of the content strategy. 

To know more about various other tools, please read the article by Frederic Gonzalo (Author at 4hoteliers.com) -: http://www.4hoteliers.com/features/article/9583

Virtual technology with its 360o vision is bringing up a new dimension to augmented reality by introducing it in wildlife conservation. It is helping researchers to assess the conditions of distant species and environments without being physically present there. Lack of information on wild animals poses a barrier to conservation efforts who are currently classified as near threatened. The footage will enable researchers and policy makers anywhere in the world to don a VR headset and experience the location as if they were there. To know more, please read the article by Ivy Shih (Editor at The Conversation) -: http://theconversation.com/virtual-reality-brings-new-dimension-to-conservation-57291

There are many ways by which anyone can optimize their website based upon user data. Four different ways to use analytics to improve the website and conversion rates are as follows: Do continuous testing, know what devices readers are using, measure site speed, pinpoint any traffic leaks. Read more at: http://www.hostgator.com/blog/2016/05/02/4-hidden-gems-in-google-analytics/

Advanced analytics is the procedure by which associations can make an interpretation of information. Retailers now can join their information together, i.e. From organizing information to unstructured information, to the in - store checking of client conduct, to outside elements and inspect it in insightful approaches to discover examples, estimate and make forecasts, and let you know how to tackle an issue. Read more at: http://enterprise.microsoft.com/en-us/industries/retail-and-consumer-goods/advanced-analytics-the-most-promising-trend-in-retail/

Business houses are now acknowledging big data. Many organizations are realizing how much Big Data affects employee learning. Additionally, Big Data can help organizations in order to gain higher efficiency, maintenance and engagement. The ways in which organization's learning programs can benefit from big data analytics are: Hyper-personalize learning to enhance business performance, higher return on Investment (ROI), Visualization i.e. Better learning, i.e. Big Data is equal to better business opportunities. Read more at: http://tech.firstpost.com/biztech/why-big-data-analytics-is-a-big-boon-for-organisational-learning-312790.html

The main challenge of measuring ROI is keeping up with changes in algorithms, implementing the new tools that reach the marketplace and proving to your customers that they're getting the most extinct of their investment in you. Here are five steps for your ROI measurement strategy: - • Set Social Media Goals - ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. To know more, please read the article by Graham Gullans: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

Nowadays, retailers are suffering data breaches. According to a research, it was found 33% of retailers say they have experienced a breach where intruders stole or gained access to personally identifiable information. Another research found that 87% majority of respondents said their breach detection systems are either well-integrated (39%) or partially integrated (48%). In 2014, only 75% said these systems are well-integrated (33%) or partially integrated (42%). Read more at: http://www.chainstoreage.com/article/study-retailers-gaining-cybersecurity-confidence#

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

Customer experience is the new buzzword in today's business world. Cloud technology is changing the way prospects and customer research and thus simplifying purchase decisions. Speed and agility are important for any business to survive. Business houses must be competent enough to fulfil customer demand. Ryan Thomas (Valued contributor of Business2community.com) writes about some tips that will help create winning customer success best practices: Utilize a Revenue Lifecycle Management (RLM) framework and maturity model to benchmark where you are today, create a customer journey map, continuously innovate to improve products, and Consult with post-sale customer engagement experts. Read more at: http://www.business2community.com/customer-experience/5-tips-evolve-customer-success-best-practices-01548139#cJxoiuQAzeaj7wWP.97

Cyber security provides worldwide information security reaching $76.9 billion in 2015.According to a research, it is anticipated to hit $170 billion by 2020 and the number of cybersecurity startups is increasing at a faster rate. Below are some qualities that are relevant in the world of cyber security: - 1. You must know your value proposition
2. Domain expertise and technical expertise are a must
3. You must know your audience.
To know more, please read the article by Riz Noor (Programme Director, Cyber London): -
http://www.infosecurity-magazine.com/opinions/four-qualities-successful/

A new research has found that social media posts and check-ins can be applied to anticipate when an area is about to be gentrified. Researchers from the University of London investigated thousands of social media posts on Twitter and Foursquare to determine what venues and what neighborhoods brought people together of heterogeneous background versus those that attracted homogenous crowds. To know more please read the article by Jonathan Simrin (seeker's web producers): - http://www.seeker.com/social-media-predicting-gentrification-1732419822.html

Facebook has launched a safety check that helps people to tell their friends and family that they are safe. This is really helpful in sharing safety information on natural disasters like tsunami, earthquake or any man-made disasters. To know more, please read the article by The Hindu: - http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

In today's world, particularly in urban and semi-urban areas, social media and networking sites have become very strong mediums of communication. The Election commission of India is keen to know the nature of the campaign on these sites and if the candidates are trying to spread hatred, lies or anything with communal overtones through these mediums. To more please read the article by The Hindu: -

http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect                                                                                    3. Build Your Online Identity From Ground Up  , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar,                                                                          6. Trace The Reach Of Your Social Media Campaigns, and                                                         7. Build On Your Strengths For more read : http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.html

CRM is needed to take decision about important marketing strategies. CRM technology is always evolving and CRM system support sales, marketing and other key functions. But, nowadays, business can grow by optimizing CRM. The following six features will ensure optimizing CRM technology and will help in the growth of business. They are - Email Marketing Integration, Campaign Management, Application of Analytics, Lead Generation Tracking, Customization of CRM software and Software that helps to create client lists. Read more at: http://it.toolbox.com/blogs/insidecrm/6-marketing-features-for-crm-software-73171