Marketing automation software and CRM software are complement to each other. Marketing automation software allows company to schedule e-mails, connect e-mail messages to specific landing pages, target customers based on demographics and behaviors, and track visitor behaviors. CRM solution helps in identifying the source of each lead that comes in and thus helps marketing department understand which campaigns are effective. Read more at: : http://it.toolbox.com/blogs/insidecrm/using-crm-to-complement-marketing-65552
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
Comments