SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

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Why organizations need CRM

Customer relationship management (CRM) solutions help SME companies to manage the ways they interact with customers. It also helps in reaching out to new and potential customers and improves support for existing clients. Nowadays, more companies have adopted these solutions, CRMs have incorporated new social & collaboration technologies to make it easier to connect with customers. Moreover, availability through cloud-based services has made CRM more affordable and effective for smaller businesses. Companies of all sizes rely on CRM to capture new customers because CRM personalizes team’s interactions with customers, mobile features let your team work remotely and interact with customers instantly, integrate with other business processes to help you in measuring ROI. Read more at: http://it.toolbox.com/blogs/insidecrm/3-reasons-your-company-needs-crm-70082

 

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Using CRM to improve relationship with customers

The goal of any business is to improve relationship with their customers. The better any business can manage customer relationships, the better chance to earn more revenue. Nowadays, with the use of CRM tools, one can discover your best customers are their specific needs. CRM technology enables businesses to capture and use sales, customer service, and marketing data which in turn identify consumer trends and expectations. It also helps you gather client data to find out buying habits, service preferences, and purchase power. Use of CRM requires planning and strategies for managing the introduction of the new technology. It also improves data analysis abilities and response time. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-improve-relationships-with-targeted-customers-70064

 

 

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Why business data is important

Business data are important to every business. Data is a business’ most important asset, and it’s only going to be more valuable in the years ahead. Data is important to the business world as they can scan through it in seconds. They also expect data to yield instant answers, and expect those answers to be true. WThey can access the same database from different places, on different devices, by thousands of different people. Nowadays, through mobile devices, and faster data connections, and employees are connected constantly. They use data to make more money, and they can do this in the following different ways: To find new markets, To win customers, To keep customers, To develop products, and to support customers in a cost-effective way. Read more at: http://it.toolbox.com/blogs/insidecrm/why-your-business-data-is-more-valuable-than-ever-70083

 

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Journey from CRM to sCRM

CRM has nowadays become Social CRM (sCRM), which gathers information about a customer based on everything to give a complete picture. sCRM builds a holistic view  of the customer, which includes what the customer says, says on social media, or even what they say to others. It also lets you participate in all these conversations as if they were the same conversation. Today’s businesses use sCRM to track, analyze, and gain insight about customer behavior. Read more at: http://www.business2community.com/business-innovation/evolution-crm-scrm-01346425#wwdIgAAY30B6ClS3.97

 

 

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CRM Benefits for Small Businesses

Recent research found 43% of companies using CRM solutions don't touch half of the features included. CRM is used mainly for sales but also supports marketing and support departments. They also track customer data, contact, and follow-up appointments. A CRM is a valuable tool to improve small business productivity, but there's no reason to get one that includes all features.  Read more at: http://it.toolbox.com/blogs/insidecrm/how-much-crm-is-too-much-for-your-small-business-70037

 

 

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Is Social CRM relevant to your industry

CRM solutions handle sales operations and also provide valuable data for marketing & support departments. Nowadays, some CRM solutions are integrating social data, but companies should ponder over this question - does your SMB really need social features incorporated into your existing solution? We should know the difference between Social CRM and a regular CRM solution. A standard CRM solution gathers data from email, lead from input and phone calls, whereas, a social CRM examine individual prospect social media profiles, your overall audience impressions on social media, social conversations, and other insights into what your customers and prospects are concerned about. Sales, support and marketing departments benefit from adding social CRM data and features into their workflows. To know more about whether Social CRM is relevant to your industry or not, follow: http://it.toolbox.com/blogs/insidecrm/does-your-smb-need-a-social-crm-70036

 

 

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Predictive Analytics Can Optimize App Experience

Customers nowadays, use apps and for a product owner it is important to know what value his app is generating to the customers. Product owners should connect with their customers and to connect with customers at a deeper level, you must take advantage of predictive analytics. Predictive analytics helps to discover core product value, and product managers can chalk out an efficient roadmap for delivering core product value to users as quickly as possible. Read more at: http://www.business2community.com/mobile-apps/how-product-owners-can-use-predictive-insights-to-optimize-the-app-experience-01345327#EhVGic3TUeHPzH71.97

 

 

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ERP landscape of today and tomorrow

Nowadays, consumers want portable, quick and flexible technologies and that is why the ERP landscape is also changing quickly. According to technology expert Jennifer Lonoff Schiff, no one really knows the factors that will define tomorrow's solutions. Here are some factors that are gaining a lot of attention with regard to the ERP systems. They are: Social ERP, cloud, seamless integration, mobile, cloud, and analytics. Read more at:  http://it.toolbox.com/blogs/inside-erp/5-tech-factors-that-will-define-tomorrows-erp-70024

 

 

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Big data is revolutionizing the insurance industry

Car insurance companies use obsolete customer demographic profiles in order to create rates and premiums. According to a report, big data allows car insurance companies to use complex data analytics to examine millions of customers at once, which results in providing accurate data and real-time correlations between driver behaviors and demographics. Big Data is also preventing fraud, policy profiling. In short, big data is revolutionizing the insurance industry. Read more at:  http://it.toolbox.com/blogs/accessible-bi/big-datas-impact-on-insurance-70027

 

 

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Advantages of using big data in healthcare

Specialists and healthcare facilities are using big data analytics tools to understand big data and take decisions based on it. Big data in healthcare relies on sources and analysis. Sources for data comes from doctors’ and hospitals’ reports on patients, information about genomes, information from hospital administrators and healthcare insurers, financial information, emails, social media, transactions and information from sensors placed in patients to monitor heart rate, sugar levels and other physical conditions. Big Data in healthcare has many advantages. They are: Improving patient treatment, gain insights about the effectiveness of drugs, low healthcare costs, predicting the severity of disease outbreaks, and customizing treatments to individuals. Read more at:  http://it.toolbox.com/blogs/byod-cloud/big-data-is-having-a-big-effect-on-healthcare-69822

 

 

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New CRM Trends

Small and medium-sized businesses (SMEs) are using CRM software to achieve gains in operational efficiency as CRM evolved from simple customer contact management apps to platforms for managing customer engagements. Markets are evolving and so are CRM tools. So, every business should be aware of these changes. To know more about the new CRM trends that organizations can use for enhancing their customer relationship management initiatives, follow: http://it.toolbox.com/blogs/insidecrm/5-crm-trends-that-businesses-can-use-to-enhance-their-customer-relationship-strategies-69959

 

 

 

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Best Practices of CRM

Companies have started realizing that a good CRM system is essential. So, to use CRM effectively, they must follow some best practices. Best practices mean that both management and staff are doing their best when it comes to dealing with customers. To know more about the best practices that create good customer relations, follow: http://it.toolbox.com/blogs/insidecrm/customer-relations-management-crm-best-practices-create-superior-results-69918

 

 

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Use of CRM software

Many companies implement CRM software, but, they don’t have a plan which leads to poor ROI. In order to get the best out of CRM, companies must identify their needs, must have a step by step plan, train the users, and manage the quality of data obtained. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-effectively-use-crm-software-69919

 

 

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CRM tools and its advantages

CRM tools have many advantages and the basic capabilities should keep track of customer communication, request customer enhancements and manage marketing campaigns to improve customer relationships. CRM can also help a small business to achieve growth. A CRM program needs to be worked on continuously. But, many companies have failed to get results from its CRM because of some bad CRM methods. Companies must implement some latest CRM tools to achieve growth. They are: Social CRM, Cloud CRM, and Mobile CRM. TO know more about how to overcome CRM challenges in small businesses, follow:  http://it.toolbox.com/blogs/insidecrm/enhancing-your-crm-as-a-midsized-business-69920

 

 

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How CRM training is helping sales team

The sales team must know how to use CRM as CRM application is a good tool to boost sales as per the belief of many organizations. But, they must know how to use CRM application. The sales team will not value unless they know how to use it. So, organizations must create a CRM training program that helps your sales force understand the value of the CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/creating-a-super-sales-force-through-crm-training-69896

 

 

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Data Visualization: An Insight

If your company is using analytics for decision making in your company, then you must overcome two challenges before you can begin maximizing the value of your data. The first challenge is to get clean data and the second challenge lies in the area of data visualization. It is reported that data-discovery tools are anticipated to grow 2.5 times more rapidly than the rest of the BI market. But, the question arises why is this technology so important to business success, and how can it help management make smarter decisions? To know more, follow: http://it.toolbox.com/blogs/insidecrm/3-ways-data-visualizations-can-help-you-make-smarter-business-decisions-69897

 

 

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Boosting sales through the use of CRM Analytics

Nowadays, companies are making data-driven decisions based on analytics. It had an immense effect that affected the business world. Big data is like a gold mine. But, now, the business world is getting comfortable with data that lies in customer relationship management analytics for sales. IF they leverage data effectively, this approach can boost productivity and profits. There are three ways your business can take advantage of CRM analytics for business growth. They are - Identify and fine-tune efficiencies, enhance productivity, and forecast sales. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-to-boost-your-sales-teams-productivity-using-crm-analytics-69899

 

 

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Leveraging sales & marketing automation system

Earlier, only sales team used to use CRM to track and organize their activities. Now, the marketing team is also using automation to enjoy better productivity. If we realize the true potential of marketing automation and CRM, then we can increase sales lies & leverage their joint strengths to build a coordinated strategy. This will in turn guide us to a profitable long-term relationship with your business. There are four ways you can maximize the strengths of both systems to boost your sales impact. They are: Building relationships with customers, delivering the right message at the right time, getting a complete view of marketing and sales impact, and maximizing resources for better strategic planning. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-leverage-your-crm-and-marketing-automation-systems-for-sales-impact-69900

 

 

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Mobile Customer Relationship Management: An Insight

Customer relationship management software is a highly profitable investment for organizations of all sizes. Today's workforce is increasingly relying on mobile. Forrester reports that 29% of employees use three or more devices, and may work from multiple locations worldwide. Technology-savvy workers use mobile apps and are critical productivity tools. While early CRM mobile applications were difficult to use, and offered limited functionality, today's mobile CRM tools can be every as useful as their desktop equivalents. To know about the reasons why a mobile component matters more than you think, follow: http://it.toolbox.com/blogs/insidecrm/why-smbs-cant-afford-to-ignore-mobile-customer-relationship-management-69841

 

 

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Advanced Features of CRM

Most CRM Softwares are of advanced level but, companies rarely try the advanced features of their business software. Few companies do more with their CRM system than use it as an advanced to-do list and calendar application. There are many benefits for companies if they take advantage of advanced features in their CRM systems. Here are a few features that most companies should consider implementing. They are: Integration with ERP; Integration with Customer Service; Integration with Websites; Consistent Mobile Use; and Predictive Analysis. Read more at: http://it.toolbox.com/blogs/insidecrm/taking-crm-to-the-next-level-a-quick-survey-of-advanced-features-69843

 

 

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