Google Analytics is one of the best tools one can use for the purpose of analyzing the audience. With the right insights, one can modify the approach, anticipate customer needs, and create a superior user experience. It is also possible to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies. The acquisition insights and behavioural insights will help you explore more details and trend understanding. This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.

To read more, please visit the following link:

http://www.forbes.com/sites/jaysondemers/2015/03/19/how-to-analyze-your-audience-in-google-analytics/

Technology has made a huge impact on the game of cricket and 'Analytics' has revolutionized cricket match viewing experience. According to Amitava Ghosh, ex-CTO at TaxiForSure, there are two broad categories of data visualization statistics. He further explains that one is a fun based static which is used to entertain viewers, and the second one is performance oriented, analytical statistic which helps to enhance a player's performance, which in turn helps the team to strategize better. To know more, follow: http://ibnlive.in.com/news/cricketnext/analytics-brings-in-meticulous-approach-to-cricket-says-amitava-ghosh-excto-taxiforsure/533528-78.html

Analytics has now become an integral part of cricket. Before the match begins, there is a series of analysis about the pitch, weather conditions, weather predictions, history of two teams against each other, history of the teams on the particular ground, in the particular country, among others . Similarly, each player of the teams gets analyzed in great details, in terms of his records, his performance against the opponent, on the pitch, his strengths and weaknesses. Each player is also analyzed as a fielder in terms of the history of his catches taken or dropped. Strategies of captain get predicted and its possible impacts are discussed. The list is just endless. Cricket is no longer only the game to be played on the ground. Much of it happens off the ground, using analytical tools.

Satish Pendse, president of Highbar Technologies Ltd, an HCC group company, explains how he sees cricket today with technology impacting the viewing experience. To know more, click on the link below

http://ibnlive.in.com/news/cricketnext/real-cricket-action-happens-off-the-ground-with-analytics-highbar-tech-cio-satish-pendse/533130-78.html 

Mobile devices have become very important in any business. Research tells us that 66% of the UK population owns a smartphone and its users check it around 150 times a day. Businesses can analyze customer behavior by using a mobile engagement platform, integrated with the CRM. It will help them to target different customers. To know more, follow Atila Madakbas (GM UK & Ireland at Netmera)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-analytics/digital-marketing-through-analytics-of-consumer-behaviour/1657

Software-as-a-Service (SaaS) is in much demand nowadays. These SaaS platforms are subscription-based model and allow businesses to access their big data, analytics and other applications online from anywhere in the world, and are hosted in the cloud. But, enterprise-level SaaS platforms can cost thousands of dollars per month and is expensive. So, customer success manager (CSM) is gaining popularity nowadays. CSMs help manage the whole SaaS subscription process for businesses from marketing, to the initial sale of the subscription, to renewal. Read more at: http://www.socialmediatoday.com/content/rise-customer-success-management-saas-world-infographic

Nowadays, there are data breaches by which customer information is leaked. CRM data are highly confidential. There is no perfect system to protect all CRM data. But, some basic security measures can go a long way in creating a CRM security system. Read more at: http://it.toolbox.com/blogs/insidecrm/top-3-security-tips-for-your-crm-system-65549

Many online retailers nowadays are using big data to personalize their consumers’ shopping experiences which in turn increased their revenue and brand loyalty. Tracey Wallace (Managing Editor, Bigcommerce), writes in her article link about how to increase repeat customers, average order value and, increase your online store revenue: : http://www.socialmediatoday.com/content/data-insight-action-4-ways-generate-roi-ecommerce-analytics

Nowadays retailers are utilizing big data to improve price, product, and placement effectiveness to new in-store experiences that influence social media. But, still there is a partial connection between these innovative ideas and the real time experience in each store. So, retailers need to get real-time data from the shop floor and pass it to the decision makers and in turn can make a real difference to both profitability and customer experience. In an era where consumer behavior is changing rapidly, retailers also need to change fast by empowering those on the shop floor to respond in real time. Retailers need to ensure right products are at the right price, on the right shelf and at the right time with the help of operational analytics. Read more at: http://digitalmarketingmagazine.co.uk/customer-experience/big-data-in-a-mobile-world-shop-floor-decision-making/1460

Speech analytics or audio mining is used to analyze spoken words that reveal information when an interaction takes place between the contact centers and organizations and it optimizes workers performance and enhances customer experience. Speech analytics technology is used mostly in call centers to extract valuable business intelligence. North America is the strongest initial market for speech analytics and this market is expected to grow from $241.8 million in 2014 to $696.2 million by 2019, at a CAGR of 23.6% from 2014 to 2019. Read more at: http://www.sys-con.com/node/3287613

Partner relationship management or PRM platform is related to CRM. PRM refers to cloud platform for managing your channel partner relationship and strategies. A PRM platform needs integration with sales and marketing systems and can be integrated with enterprise resource planning, CRM and project management. Read more at: http://it.toolbox.com/blogs/insidecrm/future-trends-in-prm-65329

According to the Online Domain Maturity Report, it was highlighted that the online domain is one of the most important technological assets. Nowadays, all businesses are shifting to cloud technology as it improves business by providing accurate data and is easily accessible. Further by using cloud services, growing complexities of marketing can be more easily managed and supervised under one umbrella, i.e. in a centralized management service. Lisa Joy Rosner (CMO at Neustar), in her article writes about the benefits of cloud-based management services that marketing professionals should consider. Read more at: http://digitalmarketingmagazine.co.uk/articles/nine-benefits-of-using-cloud-based-services-in-digital-marketing/1375

Nowadays companies need to know to about their customers very well because customers collect information from many channels and there is vast amount of data to analyze and little resources to map the insights against business goals. Social media analytics gives us that opportunity. By listening to the voice of the customer and analyzing, filtering and organizing the data, we can create customer segmentation that would benefit any brand. It allows us to go beyond CRM and audience targeting techniques and find out what is important to consumers. To know more, follow Ekaterina Walter (Bestselling Author; International Speaker; Global Evangelist, Sprinklr)’s article link: : http://www.socialmediatoday.com/content/social-media-analytics-key-knowing-your-customers

Big Data is everywhere. Big Data also includes data from sources like radio-frequency identification tags, machine sensor data, and other continuous streams. Flow of data is affecting all areas of distribution, including sales and marketing through the customer relationship management (CRM) system. Companies are facing problems while storing large amount of information for their operations and make that information accessible in real time for users. The impact of big data is in improving business operations. So to overcome this problem, predictive models are being embedded in CRM systems. For example, telemarketers use predictive dialing systems to maximize their potential. CRM vendors are also integrating predictive models into their CRM systems. Read more at: http://it.toolbox.com/blogs/insidecrm/how-will-big-data-affect-distribution-crm-64820

Nowadays an organization can track conversations across social media, analyze sentiment and opinions, and segment customers. An organization thinks that with the help of these tools they can get a complete picture of their customers. But this is not the case. Tracking and analyzing sentiment is an added advantage to an organization. But, in order to reach the next level marketers need to know who is talking about them and why. This is possible with the help of next generation social media analysis. Social media strategist should consider psycho graphics and interests of consumers in addition to the demographic grouping, conversation tracking and sentiment & opinion analysis. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/social-media-it-s-not-just-about-the-what-it-s-about-the-who/1162

According to a report by Gartner, analysts estimate that poor data quality is costing organizations on average £9 million annually. Another report by CIO tells us that organizations should be not only protect data but also ensure its quality. Organizations should be aware of bad data. So, to know about how to trust data quality, follow the article written by Peter Walker (Country Manager UKI, Information Builders) at: : http://digitalmarketingmagazine.co.uk/digital-marketing-data/is-your-data-quality-suspect/1132

A lot of automation is taking place in healthcare industry nowadays. Patient-focused customer relationship management (CRM) is gaining importance. Patients are using the Internet for their interactions with other companies. They perceive that health care providers who provide patient CRM are effective. These providers often have higher patient satisfaction scores. David Gillman (Analyst with Studio B), writes in his article the benefits who deploy patient CRM systems. Read more at: http://it.toolbox.com/blogs/insidecrm/health-care-crm-how-much-can-patients-do-on-their-own-63314

In-memory computing (IMC) does not have any relationship with customer relationship management (CRM). But, when it is combined with columnar database structure, IMC has the potential to change the transactional side of business systems and processes. Majority of business software technology uses on-disk relational databases. But, it is changing. According to Mark White, Global Consulting CTO at Deloitte Consulting Technology, IMC will eventually become the new standard. Mae Kowalke (journalist and communications professional) writes in her article about how IMC can impact one’s business. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-inmemory-computing-can-improve-your-crm-system-63229

Big Data means different to different industry e.g. to computer manufacturers, big data analytics could mean demand for expensive servers and storage arrays; to the communications or cloud industry, the movement of data. But, for general people it means Big Data Analytics. The impact of change could be far-reaching and unpredictable. The budget spent on advertising via electronic, print and display media could costs double for data collection and analysis with impact which is immense. In the age of analytical marketing, we see firms collect more and more data in order to fine tune their analysis and increase competitive edge. To know more, follow Barry Schaeffer (principal consultant with Content Life Cycle Consulting)’s article link: http://www.cmswire.com/cms/big-data/look-before-you-leap-into-the-big-data-revolution-026873.php

The National Hockey League (NHL) is focusing on making a substantial investment in analytics to evaluate players' performance. Other than ticket pricing, analytics can be applied in other revenue stream like sponsorship investments by corporate partners. Using analytics in sports sponsorship provides answers to sponsors like why they are getting value by working with a sports organization. It also helps to state issues when a team or athlete is unsuccessful in competition. Thus, a wealth of new data is available to sports organizations. To know more, go through the article by Adam Grossman, Ben Shields, Irving Rein (authors of The Sports Strategist: Developing Leaders for a High-Performance Industry) at: http://blog.oup.com/2014/10/advancement-sports-analytics-business/

Auto Trader is an automotive classified website located in the United Kingdom, owned by Trader Media Group. The Auto Trader Group is conveying market insights to motor vehicle dealers who advertise on its website at a high speed with the help of Hadoop and other analytics software. The analytics project, called Audience Hub, has helped transform the website. The company is creating a web portal from which their customers may access data on consumers' interaction with their vehicle listings. To know more, go through the article by CLINT BOULTON (Staff Reporter for CIO Journal) at: http://blogs.wsj.com/cio/2014/10/14/how-autotrader-put-analytics-in-the-drivers-seat/