CMS Wire

1. Why Great CMOs Act Like Orchestrators, Not Megaphones

   

   Influence, orchestration and alignment: the new playbook for B2B marketing leaders.

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2. Why Marketers Are the First to Bet Big on Agentic AI

   

   Agentic AI adoption is surging in sales and marketing. But only data-mature organizations will reap the rewards.

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3. Is Your Board Ready for AI? Questions Every CX Leader Must Answer

   

   Boards must shift from “should we invest?” to “are we ready?” when it comes to AI transformation.

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4. Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies?

   

   Google must share parts of its search data with rivals. Does this impact marketers already adapting SEO strategies for a multi-platform, AI landscape?

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5. HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025

   

   At INBOUND 2025, HubSpot rolled out 200+ updates including Data Hub, AI CPQ, Breeze Agents and “The Loop” playbook for marketers.

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