CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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The Content Blind Spot That’s Costing You Customers
Self-service help is your frontline CX. If the content’s wrong, trust evaporates—and so do your customers.
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Customer Data Platforms See Growth, Lack New Players
The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.
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Modern Tech Stacks Fail Without Interoperability. Here’s What to Do About It
Composable and hybrid stacks help. But real interoperability starts with alignment.
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Why Most Omnichannel Strategies Fail — And How to Fix Them
Data gaps. Trust gaps. Culture gaps. These three barriers are holding back your omnichannel success.
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Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart
The top marketing job is no longer just creative. It’s analytical, cross-functional — and central to business strategy.
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Sigma Connect
