Occam's Razor

1. Smart KPIs: Accountability Over Outcomes Over Activity.

   A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 […]

   The post Smart KPIs: Accountability Over Outcomes Over Activity. appeared first on Occam's Razor by Avinash Kaushik.

2. Sports Marketing Measurement Playbook.

   Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL […]

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3. Bye, Bye Human-Powered Marketing Analytics.

   my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report […]

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4. The Best Marketing ROI Formula: Incremental Net Profit ROI!

   There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that […]

   The post The Best Marketing ROI Formula: Incremental Net Profit ROI! appeared first on Occam's Razor by Avinash Kaushik.

5. 2 Seconds to Brand Impact: A Modern Video Ads Playbook

   Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch […]

   The post 2 Seconds to Brand Impact: A Modern Video Ads Playbook appeared first on Occam's Razor by Avinash Kaushik.