Video Marketing is a growing trend in the world of marketing. Yet, most companies producing online video content are not up to the mark. Companies should aim to improve their brand with video marketing. The video placed on a website speaks more about a company’s identity and what the company think about their audiences. This is where video usability (the practice of influencing how a person uses and experiences video on a website) comes in. Jack Barron (Managing Director at WeBelieve Media) in his article link writes about what one can do to improve the quality and video experience of a company’s website. Read more at: http://www.thelawofattraction.com/how-to-create-your-reality-with-intentional-thoughts/

One of the challenges that the digital marketers face is to reach the right customer. Nowadays, social media marketing is treated in the same way as email or SMS. But, nowadays, social Customer Relationship Management is gaining importance and marketers can now identify leads on social channels and send them straight into the CRM system, so that they can be converted into sales. The major difference between traditional and social CRM, is that the customer becomes important and companies actually interact and collaborate with customers, building relationships with them. This approach can be more successful than traditional sales and marketing campaigns. Read more at: http://digitalmarketingmagazine.co.uk/social-media-marketing/maximising-every-customer-sales-opportunity-with-social-crm/1709

 E-Commerce is important for any business and customers are their greatest asset. In a recent report, it was found that some consumers follow retailers on social media channels to get their latest deals and offers, 34% said they would like to find products on retailer websites, and 76% say they want to know about retailer offers and promotions via email. Marko Luhtala (CEO of RapidCampaign), writes in his article link about the promotions that a company can undertake which customers will love and in turn will increase sales. Read more at: http://digitalmarketingmagazine.co.uk/e-commerce-digital-marketing/five-steps-to-creating-promotions-your-customers-will-love/1701

Nowadays, people turn to mobile for most of their web browsing and online communications. Content marketers are now creating more blogs, videos, digital editions, content hubs and apps which will lead to more traffic, leads and customers. Companies are creating branded business apps to showcase their content. To know more about future of mobile marketing, follow: http://digitalmarketingmagazine.co.uk/articles/mobile-marketing-the-future-is-bright/1695

Segmentation plays an important role in marketing campaigns. Companies should use personalization techniques to connect with their customers. People now use mobile devices and segmenting mobile campaigns are gaining importance nowadays. Companies should also segment based on those people who use the company’s app with those use the mobile version of their website. Nowadays, customers use mobile commerce to buy things on their phones, use social media to buy products and use click and collect services. So, businesses have to keep pace with these changes and make the most impact to reach out to their customers. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/why-segmentation-is-the-key-to-a-successful-modern-mobile-marketing-campaign/1638

The cloud services leader Amazon Web Services (AWS) has been challenged by the big daddy Google by announcing new storage partnerships with a number of companies for data backup (Veritas Technologies Corp./Symantec Corp.), on-premises appliances for data de-duplication (NetApp), encryption and compression (Iron Mountain Inc.), and offline disk storage and Disaster Recovery-as-a-Service (DRaaS) solutions (Geminare Inc.). Google offers an Online Cloud Import service that can be used to migrate petabyte-scale data from other online storage services to Google Cloud Storage, the company said in a white paper about Nearline Storage.Nearline will enable users to easily back up and store limitless amounts of data at a very low cost and access it at any time in a matter of seconds, which has been positioned against the Amazon Glacier storage service.

To know more, please visit the following link:

http://virtualizationreview.com/articles/2015/03/16/google-nearline-storage-challenges-aws.aspx

Marketing and communication go hand in hand and with advances in mobile technology, retailers are using this technology as the medium of communication and is getting success. The retail landscape is evolving and as most consumers use smart phones, retailers can take this opportunity to give the right information about their store at the right time. Mobile technology, in particular hardware, operating systems and apps, is making self-service possible. Mobile hardware enables businesses to create customized in-store terminals, kiosks and digital displays, while operating systems and apps provide interactions to consumers. Read more at: : http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/how-mobile-is-getting-the-message-across-in-store/1690

The most important thing for a company is dealing with customers and their experiences. Companies need to be more customer centric and must have a modern approach towards creating a global customer experience across all channels. There are three things which marketers can do to ensure modernization: utilize cloud technology, leverage customer data effectively and make language and culture a priority. Cloud technology enables organizations to optimize multi-channel customer experiences from any device, understand brand health and product perception in real-time and is easy to implement and also improves ROI. Organizations can predict buying  pattern by understanding and analyzing customer data. To know more, follow Paige O'Neill (Chief Marketing Officer at SDL)’s article link at: http://digitalmarketingmagazine.co.uk/customer-experience/three-steps-for-modernising-enterprise-customer-experience/1696

Most businesses nowadays set aside money for lead generation. This is useful for automotive brands where lead generation is utilized as a key tool to generate consumer interest, reach new buyers and develop internal CRM databases. Claudia Di Maglie (Head of Affiliate Marketing at iProspect UK), writes in her article about some points which can help a business generate lead in the automotive industry. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/lead-generation-top-5-tips-for-automotive-brands/1677

Technology has made a huge impact on the game of cricket and 'Analytics' has revolutionized cricket match viewing experience. According to Amitava Ghosh, ex-CTO at TaxiForSure, there are two broad categories of data visualization statistics. He further explains that one is a fun based static which is used to entertain viewers, and the second one is performance oriented, analytical statistic which helps to enhance a player's performance, which in turn helps the team to strategize better. To know more, follow: http://ibnlive.in.com/news/cricketnext/analytics-brings-in-meticulous-approach-to-cricket-says-amitava-ghosh-excto-taxiforsure/533528-78.html

Real-time bidding (RTB) is gaining popularity nowadays. It lets website owners sell ad impressions through an advertising exchange platform and benefits agencies, advertisers, and publishers. To know more about RTB and how you can benefit from it, follow: http://www.marketingprofs.com/chirp/2015/27207/everything-you-need-to-know-about-real-time-bidding-infographic

Analytics has now become an integral part of cricket. Before the match begins, there is a series of analysis about the pitch, weather conditions, weather predictions, history of two teams against each other, history of the teams on the particular ground, in the particular country, among others . Similarly, each player of the teams gets analyzed in great details, in terms of his records, his performance against the opponent, on the pitch, his strengths and weaknesses. Each player is also analyzed as a fielder in terms of the history of his catches taken or dropped. Strategies of captain get predicted and its possible impacts are discussed. The list is just endless. Cricket is no longer only the game to be played on the ground. Much of it happens off the ground, using analytical tools.

Satish Pendse, president of Highbar Technologies Ltd, an HCC group company, explains how he sees cricket today with technology impacting the viewing experience. To know more, click on the link below

http://ibnlive.in.com/news/cricketnext/real-cricket-action-happens-off-the-ground-with-analytics-highbar-tech-cio-satish-pendse/533130-78.html 

In a recent report it was found that 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies. It was also found that most B2B marketers say that they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics have helped increase their organization’s sales revenue by more than 10% and Email is the most tracked B2B digital marketing tactic followed by content marketing. To know more about which marketing tactic an organization use, follow: : http://www.marketingprofs.com/charts/2015/27224/the-state-of-b2b-digital-marketing-analytics

Mobile devices have become very important in any business. Research tells us that 66% of the UK population owns a smartphone and its users check it around 150 times a day. Businesses can analyze customer behavior by using a mobile engagement platform, integrated with the CRM. It will help them to target different customers. To know more, follow Atila Madakbas (GM UK & Ireland at Netmera)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-analytics/digital-marketing-through-analytics-of-consumer-behaviour/1657

In a recent research, it was found that user experience and the user interface (UI) are two most important elements in the success of an enterprise app. But, there is a need to plan for the future app and should have a development strategy. The objective is to get the right app for the company. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/are-the-latest-mobile-trends-driving-short-term-behaviour/1655

Small enterprises must leverage social media to grow business, find new clients and engage existing customers. To know more, follow: http://www.socialmediatoday.com/social-business/2015-03-08/dos-and-donts-using-social-media-business-infographic

The following are some key online marketing trends for 2015: User-Generated Content; Advancements in Social Advertising; Native Advertising; Mobile Optimization; Content Marketing; Micro-Targeting; Wearable Technology etc. To know more, follow  Sarah Maloy (Content Marketing Manager at Shutterstock)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-features/10-online-marketing-trends-to-watch-for-in-2015/1644

Native advertising is the digital advertising solution that solves many of the problems by traditional forms of advertising and delivers brand messages, while providing value in the form of highly engaging content. In a recent IAB research, it was found that UK spend on native advertising has reached £216 million and accounts for over 20% of digital display ad budgets. Adam Rock (Managing Director at TAN Media) writes in his article link about the things marketers should consider when looking to integrate native into their mobile strategy. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-future-of-mobile-is-native/1637

The Internet of Things is a new way of collecting data which are then stored in the cloud, interpreted that users will interact with through their phones, and then shared socially. It will allow businesses to know more about their customers that will help them to market products in new ways through completely new channels. The Internet of Things is changing the internet from a thing that people use sometimes into a thing that exists. Read more at: http://digitalmarketingmagazine.co.uk/articles/internet-of-things-101-2/1597

Digital marketing has become a necessity in every industry. Healthcare marketing professionals hesitate to use digital channels is due to its fragmentation. Jonathan Catley (Sales & Marketing Manager), writes in his article link about the top digital platforms for healthcare marketing and different channels one can utilize. Read more at: http://www.socialmediatoday.com/marketing/2015-03-04/top-digital-platforms-your-healthcare-marketing