Effective PR focuses on the needs of the buyer. An ideal PR’s message should empower audiences. A successful PR strategy integrates inbound marketing as a win-win situation for you and your prospects. So what is inbound marketing?  Inbound marketing creates marketing materials that provide value. It is customer-centric. Wendy Marx (President of Marx Communications) writes in her article how to combine PR and inbound marketing to drive leads. They are: Press Release, Social Media, Blog Posts, Media Articles, and SEO. Read more at: http://www.business2community.com/inbound-marketing/how-to-combine-pr-and-inbound-marketing-to-drive-leads-01345741#K5XWqsXDPQum2A6f.97

Specialists and healthcare facilities are using big data analytics tools to understand big data and take decisions based on it. Big data in healthcare relies on sources and analysis. Sources for data comes from doctors’ and hospitals’ reports on patients, information about genomes, information from hospital administrators and healthcare insurers, financial information, emails, social media, transactions and information from sensors placed in patients to monitor heart rate, sugar levels and other physical conditions. Big Data in healthcare has many advantages. They are: Improving patient treatment, gain insights about the effectiveness of drugs, low healthcare costs, predicting the severity of disease outbreaks, and customizing treatments to individuals. Read more at:  http://it.toolbox.com/blogs/byod-cloud/big-data-is-having-a-big-effect-on-healthcare-69822

In today’s world, every business relies on IT resources. It is not only helping themselves, but also in reaching out to customers. Successful businesses are monitoring the performance of their IT resources. Enterprise IT resources are highly modularized. The integrity of the resources and the overall stability of the system are critical for deployment. Solutions such as ERP and CRM platforms have evolved very rapidly. Businesses in order to succeed and expand, an understanding and deployment of the cutting-edge technologies is very important. The businesses directly tied to the deployment of IT resources will find it advantageous to observe some best practices. They are: Cloud-based SaaS solutions, distributed network infrastructure, and focus on mobile traffic. Read more at:  http://it.toolbox.com/blogs/it-small-business/keys-to-enterprise-network-optimization-cloud-mobile-and-cdn-69995

Internet of Things is evolving. Effective IoT requires software modifications, network communication support changes, platform shifts. The missing key is the data infrastructure to support IoT. Big data analytics is an advantage in today’s world, but it is essential for the coming IoT revolution. Big data can help IoT initiatives in many ways. To know more, follow:  http://it.toolbox.com/blogs/itmanagement/five-ways-big-data-can-improve-your-iot-initiative-69958

Field technicians always have forms with them. The forms may consist of maintenance forms, asset inspection forms, damage report forms, service and repair forms, etc. companies started to implement digital data collection using mobile computers. Nowadays, businesses of any size can afford mobile devices, and hence, digital data collection are becoming an alternative to the traditional methods. But, we must know whether mobile forms are better or paper forms. To know more how mobile forms and QR codes Improve field operations efficiency, follow: http://it.toolbox.com/blogs/enhancing-km/how-mobile-forms-and-qr-codes-improve-field-operations-efficiency-69973

Security is important in any IT setup. It is important to ensure that the software is up to date when setting up a new web server or a new network service. Automating IT security is the need of the hour and nowadays, we have ample automating software to choose from. But, automating tools is not enough as we need to teach people how to use automated tools. Read more at: http://it.toolbox.com/blogs/talk-security/improve-the-security-posture-of-your-it-assets-with-automation-69982

In future, VoIP will be primarily mobile. Today’s VoIP systems are mainly on-premises private branch exchange (PBX) systems with a number of Session Initiation Protocol trunks and IP desk sets and cloud-based PBX systems. Mobile applications have been partially integrated into these systems. Companies must consider certain points before making the move to an all-mobile environment. To know more about this, follow: http://it.toolbox.com/blogs/voip-news/voip-planning-7-things-to-consider-before-going-totally-mobile-69969

A data lake is a single repository (Hadoop or another NoSQL platform) that accesses and stores all types of data, i.e. structured or unstructured, enabling authorized users to quickly access data from one place. A data lake also captures changes to data. It should be a part of an enterprise data storage strategy for getting the most value from your organization’s data. Nowadays, data lakes consist of machine-generated logs and sensor data, raw customer data collected from website clicks, social media, collections of documents such as e-mail and customer files, and geo-location traces. To know more about data lakes & its benefits, follow:  http://it.toolbox.com/blogs/it-solutions/what-a-data-lake-isand-what-it-should-do-69978

Search engine optimization or SEO is important for any business. But, you must know what is SEO and how do search engines decide what is relevant. SEO is what you do to make it easy for search engines to understand what your site is about, and serve the relevant page to the person who’s searching. Search engines decide what is relevant by content, performance, user experience, and  authority. To know more details about SEO, follow:http://www.business2community.com/seo/seo-for-beginners-01337761

2015 is the year of e-commerce. The landscape of e-commerce is always changing. In e-commerce industry, we are seeing not only new technologies but also the improvement of existing technologies. We will also see that e-commerce will play a huge role in customer experience in future. Read more about the future of e-commerce at:  http://www.business2community.com/infographics/future-ecommerce-infographic-01340604

Mobile as a technology and mobile marketing is evolving very fast. Consumers, businesses and marketers are doing everything to adapt to the changes in this technology. Brands should pay attention to the growing mobile space in 2015. Read more at:  http://www.business2community.com/mobile-apps/mobile-technology-marketing-strategies-that-matter-in-2015-01336265

Nowadays, companies are using different social media channels to post job openings, interact with clients and employees and make major product announcements. Human resource managers are using social media to announce job postings and it is making the recruiting process easier. HR executives can monitor the activities of their employees and communicate with them more effectively through the help of social media channels. To know more on how social media impacts the human resource industry, follow: http://www.business2community.com/human-resources/social-medias-impact-on-the-human-resources-industry-01338454

Recent research tells us that 70% of B2B marketers are creating more content than they did one year ago. Nowadays, B2B marketers are eager to learn more about the key metrics they need to measure. It was also found that only 21% are successful in tracking ROI. So, companies should adopt content marketing as a part of their inbound strategy. Matthew Buckley (an Account Manager) writes in his article how attribution models can be used to prove the ROI on your inbound marketing initiatives. Read more at: http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552

Small and medium-sized businesses (SMEs) are using CRM software to achieve gains in operational efficiency as CRM evolved from simple customer contact management apps to platforms for managing customer engagements. Markets are evolving and so are CRM tools. So, every business should be aware of these changes. To know more about the new CRM trends that organizations can use for enhancing their customer relationship management initiatives, follow: http://it.toolbox.com/blogs/insidecrm/5-crm-trends-that-businesses-can-use-to-enhance-their-customer-relationship-strategies-69959

Customers are most important for any business. According to the U.S. Chamber of Commerce and U.S. Small Business Administration, nearly 70% of customers leave a brand because they were unsatisfied with the overall service they received. This dissatisfaction leads to lower revenue and brand’s negative publicity. It’s important to maintain a good relationship with customers. To know more about how you can increase customer satisfaction, while boosting both sales and your bottom line, follow: http://it.toolbox.com/blogs/insidecrm/utilizing-customer-relationships-to-build-on-small-business-profit-69960

In today’s business world, customers are the most important. If you are not providing good customer service, they will tell the negative experience they had with your company. Hence, customer experience has become the most important part of business initiatives. So, in order for a customer experience initiative to be executed properly, it requires an investment in time and resources. Jeanne Landau (Director of Marketing, 800response), writes in his article about four things companies need to do to satisfy their customers and earn repeat business. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1020/Default.aspx

Voice traffic utilizes the same IP infrastructure and network used for data transfer and VoIP eliminates the need for two separate lines. It was found that businesses with a global presence can save a lot of money annually if they start using Voice over IP for integrated voice and data transfer. VoIP can be both quantitative i.e. cost savings & non-quantitative i.e. production efficient. Read more for benefits of VoIP at:  http://it.toolbox.com/blogs/voip-news/the-various-benefits-of-voip-69940

Earlier, switch operators would talk to customers and connect them to the most appropriate extension within a company. Nowadays, an IVR automates this process and according to a report, 27 % of your customer's calling experience consists of interacting with the IVR. IVR is playing an important part in customer experience, and hence, it should be optimized to keep your customers happy while saving time and money on your support costs.  Read more at: http://it.toolbox.com/blogs/voip-news/your-ivr-should-be-saving-you-time-and-money-69941

In business, not all incoming telephone calls are important. Productivity would improve if you had someone to screen your calls i.e. you can segregate which ones to answer and which ones to let go through to voicemail. Voice over Internet protocol (VoIP) service provides a virtual receptionist feature, and you can take advantage of a professional receptionist to handle your calls without hiring someone. To know more about the benefits about VoIP as a virtual receptionist, follow:  http://it.toolbox.com/blogs/voip-news/benefits-of-a-voip-provided-virtual-receptionist-how-does-it-integrate-with-your-business-69943

Nowadays, IT infrastructure is becoming important as organizations are accessing many types of data, devices and application. Companies who depend on IT infrastructure must enhance security. Companies can install a firewall, can configure anti-virus software, and implement wireless security. Companies must have a clear technology policy and should also implement a systematic review of all IT infrastructure to make sure routers, servers, wireless network equipment, servers, and software are up to date. Read more at:  http://it.toolbox.com/blogs/understanding-crm/integrating-security-into-your-it-infrastructure-69944