The online world is continually changing. The idea that you hold dear today may not be of any use  tomorrow. So, it is important to have sound marketing ideas. And it should always be based on how your understand the market. There are five things that are common with B2B customers. They are: site UX is their first impression of your business, Be knowledgeable about the market, Data is crucial, Content repurposing, and Positioning is important. Read more at: https://www.business2community.com/content-marketing/b2b-buyer-behavior-5-must-know-things-about-b2b-audience-02402396

Business-to-business (B2B) content marketing sometimes is dull in comparison to B2C marketing, but according to research, it was found that content marketing for B2B companies provides the backbone of their customer acquisition strategy and if you have a sound strategy, it can give you a phenomenal growth. Read more at: https://www.business2community.com/content-marketing/b2b-content-marketing-strategies-for-organic-search-02402382

Organizations all over the world, are depending on chatbots. It was found that 37% of consumers are expected to use a chatbot to get quick answers for any emergency questions asked, while 35% are expected to use one to solve a complaint or provide a detailed explanation about something. It is found that chabots are not being used effectively. So there should be some marketing strategy to use the chatbots effectively as chabots can help your business with its SWOT analysis, saves money and time as well. Read more at: https://www.business2community.com/marketing/a-complete-guide-to-chatbot-marketing-02401815

Backlink is an important part of SEO. But you do not have to put any extra effort to find backlink.  People will search your website and like what they need to link out from their websites of their own choice. You need to have a robust backlink acquisition strategy for your SEO campaign with some certified methods. These are: Reviewing existing backlinks, researching about competitor backlinks, writing guest posts, looking for brand mentions, building broken links etc. Read more at:https://www.business2community.com/seo/5-ways-to-get-quality-backlinks-02400608

In today’s world video marketing is one of the key marketing methods which helps an organization with a range of functions. Its importance is growing every day. In this article link we will talk about the truth about video marketing strategy and also tell you how it promotes business growth and improves market performance. Read more at: https://www.business2community.com/video-marketing/the-truth-about-video-marketing-strategy-that-drives-growth-02386621?traffic_source=Connatix

Organizations have many products, but they fail to keep focus on all their products. There are several factors that in the long run determine whether a business prospers or closes, market positioning strategy plays the most crucial role. This article link will delve into what market positioning is, how to position your business efficiently.  Read more at: https://www.business2community.com/marketing/market-positioning-the-keys-to-getting-it-right-02384508

Digital marketing has seen some changes due to COVID-19 pandemic. Yet as we all need to survive in this situation, there are some trends which are comping up in 2021 in a big way. These trends include marketing automation, user-generated content, social e-commerce etc. This article gives  us an insightful analysis of the new digital marketing trends. Read more at: https://www.business2community.com/digital-marketing/5-digital-marketing-trends-to-watch-out-for-in-2021-02378006

Since lockdown, online transactions have shot up. And online fraud has also shot up. It has become quite impossible for banks to detect frauds.  But by applying machine learning, fraud detection has become easy for financial organization. Machine learning is detecting email spam,  product recommendation, accurate medical diagnosis etc. Machine learning can also authenticate transactions using machine learning and predictive analytics. Read more at: https://www.business2community.com/strategy/how-machine-learning-is-enhancing-fraud-detection-02383902

Everyone nowadays is into selling things online and creating ecommerce website is common. But getting sufficient website traffic to maintain a business is not as easy. It is a fact that there are several new ecommerce merchants are struggling to get a decent amount of traffic to their websites. This article tells you about some of the best ways to drive more traffic to your ecommerce website. Read more at: https://www.business2community.com/ecommerce/7-of-the-best-ways-to-drive-more-traffic-to-your-ecommerce-website-02383228?traffic_source=Connatix

This year is the age of influencer marketing. In 2020, it is found that more than 46% of brand published advertisement with hashtags #ad on Instagram; almost one-third of Instagram channels are currently filled with micro-influencers. They enjoy better commitment with their viewers because they work hard to build their brand, amuse their followers, and build relationships with their clients. Read more at: https://www.business2community.com/marketing/the-future-of-influencer-marketing-is-here-02382332

Elevator pitches are important and is part and parcel of any business. It requires to be easy and get  noticed. But it takes a lot of effort in creating a truly effective elevator pitch. Read more at: https://www.business2community.com/strategy/3-ways-to-deliver-an-elevator-pitch-that-will-sell-anyone-02381832

Businesses are now reopening and struggling to find a balance as the operations moved online, cyber attackers are making a comeback. Today’s cyber threat landscape is expanding to include new and more sophisticated vectors. It is said that SME businesses are exposed to security breaches. It is said that about 43% of cyber-attacks happen with small businesses. It is also found that cyberspace crime recorded that there is 30% increase in security breaches post-pandemic. Read more at: https://www.business2community.com/cybersecurity/cybersecurity-checklist-for-small-businesses-in-2021-and-beyond-02381997

Creating your company logo memorable involves some brainstorming and also creative graphic designing. Your company logo can help you to make a position into customers’ mind. Logo also helps you to utilize it in your business and marketing strategy. This article describes five ways to build your brand with a company logo. Read more at: https://www.business2community.com/branding/learn-how-to-build-a-brand-with-your-company-logo-02381251

Viral marketing entails propagating your message quickly through your target market. It is found that most social media channels are believed to be a vital for viral marketing since it has the potential for engaging your content to strengthen your message. It is basically done through Word of Mouth that increases the credibility of your message when shared by friends. Nevertheless, viral marketing is a myth when you need to build a sensible digital marketing strategy. Read more at: https://www.business2community.com/content-marketing/the-secrets-of-viral-marketing-optimizing-your-content-for-engagement-02380820?traffic_source=Connatix

Mergers and acquisitions speed up growth. This is done by creating strategic acquisitions. And for small and medium companies, locating an acquisition target to speed up growth takes concentration, dedication, skill, disciplined attitude, knowledge, time, and diplomacy. A positive acquisition process can have a high probability of success. This article will describe success with respect to acquisitions as how to close an agreement at a reasonable price or terms, and second how to achieve effective post-acquisition amalgamation. Read more at:

https://www.business2community.com/strategy/growth-through-acquisitions-a-key-to-accelerating-sales-and-profits-02380848

Lead Generation is important for small business and it starts at the educational level as a small business you need to learn most of the concepts in lead generation from the very beginning. Nowadays, it is absolutely essential for marketers to include it in their marketing strategy. Here in this article, we will explore some of the primary concepts, particularly relating to building social media audiences for small businesses. Read more at: https://www.business2community.com/small-business/social-media-lead-generation-for-small-business-02380900

If you belong to the world of Data, hackathon is not a new word to you. Several organizations host hackathons online but how do you pick the right one for yourself? Especially if you are a beginner?

What you do in a hackathon is only an easier version of what your job as a data scientist would require. From personal experience, Kaggle community is a boon to budding aspirants! It does wonders in enhancing one’s skillset by providing a competitive exposure.

The dataset on Kaggle and other platforms is created for the purpose of competitions and giving the participants a taste of work that data scientists are expected to do. However, real world data is much messier than what you would work with on these platforms. Nevertheless, it’s a great way to polish and upgrade your skills.

Read more at: https://analyticsindiamag.com/how-much-is-kaggle-relevant-for-real-life-data-science/

If you’re not tracking VR analytics, how do you know what works and what doesn’t? How do you prove ROI?

Utilizing quantitative and qualitative data can put you ahead of your competitors.  After all, without analyzing your data within VR is just guess work.

Doing this gives businesses the ability to track users in a 3D space instead of 2D screens. Traditional 2D tracking metrics such as clicks, swipes, scrolls or taps are certainly not the best ways to capture the depth of data available in these 3D environments.

VR specific metrics include Eye tracking to see what draws their attention, user interaction with specific objects, tracking 3D spatial data and biometrics to measure the emotional state of users to name a few.

These metrics are used by businesses to develop better products, train employees effectively and more efficiently and to understand customer buying behaviour.

Read more at: https://www.tobiipro.com/blog/why-vr-analytics-eye-tracking/

Each one of us have experienced Artificial Intelligence (AI) in our daily lives- from customized Netflix recommendations to personalized Spotify playlists to voice assistants like Alexa – all of these show how integral AI-enabled systems have become a part of our lives.

On the business front, most organizations are heavily investing in AI/ML capabilities. Whether it is automation of critical business processes, building an omni-channel supply chain or empowering customer-facing teams with chatbots, AI based systems significantly reduce manual work and costs for businesses leading to higher profitability.

However, Machine-learning systems are only as good as the data the are trained upon. Many AI experts believe that AI should be trained not only on simple worst-case scenarios but also on historical events like the Great Depression of 1930s, the 2007-08 financial crisis and the current COVID-19 pandemic.

Today, as humans rely on AI, they cannot leave AI to function by itself without human oversight because machines do not possess a moral or social compass. AI is as good as the data it is trained upon, which, may reflect the bias and though process of its creators.

Read more at: https://www.lionbridge.com/blog/3-reasons-why-ai-needs-humans/