Nowadays, many businesses have discarded content marketing because it has many things to create and promote that it has become time consuming. But, today's consumer need more information about brand relationship and trust. Social media is becoming an important source of information through various channels. Organizations should drive people to that blog or to other pages on the website where they can get things of value and it should be done very effectively. Nicole Boyer (a valued contributor to Business 2 Community), writes in her article about some ways to make your social media promotion the best it can be. They are -  1) Use related visual which engages more consumer to like and share information 2) Headlines does count, so it as to be catchy and appealing. 3) Choose the right platform for posting content according to the target audience. 4) Multiple posting is also becoming trendy to gain attention by changing names or headlines. But you should know the perfect time for re-sharing. 5) Try to keep the conversation rolling by adding comments and feedbacks from readers. Lastly, get everyone to share your post. Read more at: http://www.business2community.com/social-media/get-social-9-ways-promote-content-brand-social-media-01411863#pBWAtI7cbRYeEqG8.97

Primary activities of any oil and gas company generate large amount of data. This is developing heightened demand for big data and services in this sector. The market ofr such solutions is expected to grow by $3.99billion to $5.41billion in 2020.  Big data analytics could help in reducing time lag, and improving drilling parameters in identifying any traces in seismic signatures derived from geological and operational data. Employing data analytics can also help detect any abnormalities in drilling and could save millions in labor and equipment costs. Recovery and production can be enhanced by applied analytics seismic and drilling data. One of the major challenges faced by large companies is lack of skilled labor which can be solved with knowledge management using big data. Recent Paris Agreement has created unprecedented opportunity for countries for decreasing temperature less than two degrees celcius above pre-industrial time which encourages oil companies to improve operational performance and efficiency. Read more at: http://www.technavio.com/blog/how-oil-and-gas-using-big-data-better-operations

Security breaches happen due to misbehavior. This human behavior, not only affect IT and security, but also every aspect of life. It’s the reason why advertising and related marketing schemes work and the root-cause that affect society. Kevin Beaver (an information security consultant, expert witness, writer, and professional speaker with Atlanta-based Principle Logic, LLC), writes in his article about why people violate specific information security policies at: http://it.toolbox.com/blogs/itmanagement/people-are-violating-your-security-policies-and-heres-why-70833

A research shows that VoIP at present brings in around $6 billion in revenue. Nowadays, employees use their computers to dial voice calls. Organizations are replacing their on-site hardware with web-based services by subscription that can provide integrated text and voice communications. Read more about how IP telephony is bringing back the business phone call at: : http://it.toolbox.com/blogs/voip-news/small-cells-on-the-moon-70834

It was found that throughout the U.S. there has been a 23% increase in information security incidents. It was also found that voice over IP (VoIP) phone services are vulnerable to internet-based threats. It has become important for organizations to understand the current threat landscape to reduce risk of attacks in 2016. Read more at: http://it.toolbox.com/blogs/voip-news/are-you-prepared-for-the-5-types-of-voip-security-threats-70823

Every business has some sensitive data of customers, clients and employees, but, data leaks are inevitable. Data leaks can happen due to network or database intrusions, employee security breaches, or negligence, unsecured web and email browsing and for many more reasons. This article link gives some tips that can help prevent data leakage. Read more at: http://www.business2community.com/big-data/protect-business-data-leakage-01403562#JdISeolUAjFBfBwq.97

Customer service is important for any brand.  According to reports, the quality of client services will matter more than price as a key brand differentiator. It is also found that, organizations that invest in providing a superior customer experience can achieve 10-15% higher revenue and 20% higher satisfaction rates. Contact centers play a central role in the quality of customer service. Selecting the right technologies is important in powering a call center that in turn will yield high customer satisfaction  and switching to voice over IP telephone services allow cost savings and access to cutting-edge features. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article why VoIP for call centers isn't risky at all -- and how it's a sensible choice for many organizations. Read more at:  http://it.toolbox.com/blogs/voip-news/voip-for-call-centers-its-not-as-nutty-as-it-sounds-70769

A recent research indicates that Millennials avoid voicemail, believing that they're not always a practical means of conveying information. But, it doesn't negate their importance in the modern workforce. Even as organizations move towards multi-channel customer support models, voicemail is still an important service for clients. VoIP systems offer visual voicemail as an add-on service for business customers. Employees have the option of reading voicemail messages instead of listening. Read more about the business benefits of visual voicemail at: http://it.toolbox.com/blogs/voip-news/5-business-benefits-of-voip-visual-voicemail-70744

It is predicted that U.S. mobile workforce anticipate remote workers will increase from 96.2 million in 2015 to 105.4 million in 2020. Nowadays, organizations are considering or implementing work-from-home policies to attract and retain top talent while meeting the demands of modern employees. For mobile workers, voice-over-IP (VoIP) telephony can offer efficiency, cost-savings and convenience for employees and customers. In this article, the author writes about ways VoIP for business can specifically benefit organizations with remote and mobile employees. They are - Mobile Forwarding, Internal Transfers, Centralized Mailboxes, Conferencing, and CRM Integration. Read more at: http://it.toolbox.com/blogs/voip-news/6-mobile-worker-benefits-of-voip-70739

It is predicted that by 2020, the global VoIP services market will be worth nearly $137 billion, and reach a subscriber base of over 348 million. Most businesses are changing to VoIP. So, VoIP is poised to experience immense growth, which is powered by trends such as a mobile workforce, employee adoption of mobile devices, and the subscription economy. So, the author of this article has reviewed some VoIP trends that could disrupt the current landscape over the next year at: http://it.toolbox.com/blogs/voip-news/5-disruptive-voip-trends-to-watch-in-2016-70738

VoIP has several benefits, but, companies must consider information security in the planning stages of a VoIP implementation. Security must be the key consideration for VoIP and traditional phone system users in 2016 and beyond. In this article, we will review the VoIP security threat landscape. Read more at: http://it.toolbox.com/blogs/voip-news/phreaking-hackers-protecting-your-voip-from-cyber-crime-70743

In a recent survey, it was found that 77% of businesses consider technology the key part of their success. Nowadays, connectivity has become a big part of any business marketing strategy. So, businesses should optimize their online presence, whether they are directly or indirectly involved in e-commerce. Nowadays, businesses use the cloud to run their internal business processes. Organizations will need to establish strategies and accomplish certain methodologies in order to ensure network infrastructures are fast, thus ensuring the best customer experience. Read more at: : http://it.toolbox.com/blogs/it-small-business/improving-the-user-experience-through-web-and-network-infrastructure-optimizations-70735

ERP software has become essential for organizations and by utilizing this software, companies can integrate manufacturing, development, marketing and other back office functions into a single platform. But, in order to get the benefits of ERP, you must implement the system properly. It means we should avoid some common mistakes while implementing ERP. To know more about the mistakes to be avoided while implementing ERP, follow: http://it.toolbox.com/blogs/inside-erp/mistakes-you-must-avoid-with-erp-implementation-70731

Nowadays, cloud-based VoIP is a key option for organizations. VoIP users can choose between VoIP on premise, and cloud-based VoIP directly from a vendor. Each of these options have their advantages and disadvantages, and there is no clear answer as to which is "best." The best VoIP solution is the one that meets your unique needs. In this article, we review some decision factors when choosing between on premise and hosted cloud VoIP. Read more at: http://it.toolbox.com/blogs/voip-news/is-cloudbased-voip-the-absolute-worst-idea-ever-70716

Smart phones are used by everyone these days, but they are not used in the same way across the board. Millennials engage with mobile devices differently than older employees, so if this is an important segment of your workforce. The mobile customer survey found that some data points which will help SMBs to use mobile more effectively to help employees collaborate. Read more at: http://it.toolbox.com/blogs/voip-news/three-ways-mobility-impacts-collaboration-70704

In a research, it was found that throughout the IT realm, cyber criminals are executing faster attacks and cyber crimes have increased due to increased risks in VoIP system. A growing number of attacks against business VoIP systems to greater availability of hacking tools are available to would-be criminals through illegal means. A company's VoIP security is as strong as an organizational approach to data security and by implementing appropriate protections around telephony, customers and organization are protected from data breaches. In this article, we will explore the most common and effective ways of protecting VoIP from cyber crime. Read more at:  http://it.toolbox.com/blogs/voip-news/voip-security-5-very-real-solutions-to-super-scary-threats-70706

Companies have divisions. Most companies must overcome communication problems between departments to establish new processes. Once in place, joint business processes usually run well. The same holds true for data flows. When an IT process links data between departments, that link is usually stable until a change is needed. Sales & manufacturing departments are linked in their processes. The rivalry also comes down to these departments’ over the preferred enterprise application as sales departments rely on their customer relationship management (CRM) system and manufacturing uses an enterprise resource planning (ERP) system. Linking the two enterprise applications is to be taken seriously. There are many ways and benefits for interchanging data. David Gillman (Analyst with Studio B), writes in his article about some ways in which CRM data can improve manufacturing operations when the two areas work together. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-crm-improves-manufacturing-operations-70695

SEO has become the best methodology to drive a company’s ROI. In 2016, it will aim to help you get more out of your conversions. Soumya Nair (Digital Marketer, blogger and trainer) writes in her article about the SEO future predictions for the next year. Some of them are - Semantic searches, Mobile friendly, Organic link, Mobile optimization, App store optimization, Voice SEO and many others. Read more at: http://www.business2community.com/seo/seo-future-predictions-next-year-2016-01398135#vMWcFXo7G1F17d52.97

Stephanie Khoury (Marketing Manager), writes in her article about the latest trends in supply chain and warehousing management. Following are the trends that will optimize your supply chain and warehousing management in 2016. They are – EDI, Collaboration, Cloud deployment, and Business Intelligence. Read more at: http://it.toolbox.com/blogs/grow-software-solutions/4-warehousing-trends-for-2016-70687

ERP is important. If ERP goes down, most of your back-office and front-office personnel are stuck. It was found that IT downtime costs companies approximately $108,000 per hour. Organizations must have a plan in place before disaster strikes. A fully documented business continuity and disaster recovery plan is necessary. Read more at - http://it.toolbox.com/blogs/inside-erp/5-disaster-recovery-strategies-for-handling-erp-failure-70666